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Branding Matters

Latest episodes

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Apr 12, 2024 • 25min

How Being Vulnerable About Mental Health is Good for Business - John Cameron

Send us a textIn this episode  I’m sitting down with an inspirational leader who’s on a mission to change lives by changing the narrative about mental  health.His name is  John Cameron, and he’s the CEO of Keller Construction Ltd. and the Founder of The John Cameron Foundation and Crescendo. During our frank conversation, John opens up about his family's struggles with mental illness and shares his inspiring journey to change the stigma.This is one heartfelt conversation you will not want to miss!Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET
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Mar 1, 2024 • 29min

How To Overcome Failure to Succeed - Luke Lintz

Send us a textToday I’m sitting down with Luke Lintz - a remarkable young entrepreneur who achieved his first 7 figures before graduating from high school. Despite facing huge setbacks and failures by the ripe old age of 24, Luke has emerged to become one of the most successful entrepreneurs of his generation.With a social media presence exceeding one million followers on Instagram, Luke is not only a top influencer, but he also collaborates with some A-list celebrities including Kevin Hart, Snoop Dogg, and a family you may have heard of called the Kardashians, just to name a few. And it’s his partnerships with these iconic figures that reflect his reputation as one of the most sought-after brand builders in the world today.During our frank conversation, Luke shares his insights, experiences, and triumphs that will empower you to elevate your own brand. Whether you’re like me and your child is a budding entrepreneur, or you’re a budding entrepreneur yourself, this episode is sure to change the way you look at business - and it might even change your thoughts about post secondary education.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET
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Feb 16, 2024 • 35min

How to Get Your Message Out to The World Through Major Media - Cheryl Hunter

Send us a textMy guest today is Cheryl Hunter -  Founder & CEO of Magnify Your Message; a company that helps people with triumphant stories get their message out to the world through major media. Cheryl has been featured on more than 100 media outlets including Dr. Oz, NBC News, Fox, PBS, Forbes Magazine, Inc., and Entrepreneur to name a few. She has also delivered four TED talks and has published two bestselling books.During our conversation, Cheryl shares her brave story about a traumatic experience she endured at the young age of 18. Not only did this horrific event change the trajectory of her life and career - but it has helped her change the lives of everyone who is fortunate enough to work with her.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET
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Feb 2, 2024 • 44min

How to Convert Followers into Customers - Jenn Hermann

Send us a textMy guest today is Jenn Hermann - global expert on Instagram marketing and the genius behind 'Jenn’s Trends'. Jenn is also an author and internationally renowned speaker.With her deep understanding of Instagram, Jenn has become a guiding light for businesses seeking to transform followers into paying customers. Her innovative approach and proven tactics have made her a go-to resource for anyone looking to master the art of social selling on this ever-changing platform.Get ready to gain exclusive insights from Jenn as she unravels the secrets to helping you convert your insta followers into loyal fans and paying customers.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET
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Dec 29, 2023 • 37min

BEST OF BRANDING MATTERS - How to Create Community - Mark Graham

Send us a textIn this episode, I had the privilege of sitting down with someone I'm proud to call my friend. His name is Mark Graham and he's Founder & CEO of commonsku - a software company specifically designed for the promotional products industry. During our fun conversation Mark and I discussed everything from building communities to building connections.Other topics we covered include:The value of story tellingHow to give people a reason to buy from youWhen to incorporate a mascot into your brandingAnd so much more!I really enjoyed this conversation and I hope you do too.  And hopefully, you’ll learn a few things to help you with your branding.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET
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Dec 22, 2023 • 47min

BEST OF BRANDING MATTERS - How to Give a Killer Pitch - Precious L. Williams

Send us a textIn this episode I had the privilege of sitting down with a true BADASS ! Her name is Precious L. Williams, better known as The Killer Pitch Master.Known for her dynamic and spellbinding presentation techniques, Precious shares invaluable insights on how to engage and leave a lasting impression on your audience.Whether you're an entrepreneur, a seasoned professional, or simply looking to add excitement to your brand messaging, this episode is a treasure trove of game-changing strategies. It's time to break free from the ordinary and set yourself apart.Prepare for an electrifying conversation set to change the way you approach the art of pitching and branding.Here are the highlights from this episode:11:06 - Precious’ Shark Tank experience20:23 - How to deliver a good pitch27:58 - Pitching tips for coaches to grow their brand31:37 - Common pitching mistakes33:32 - Pitching tips for introverts35:02 - The importance of testimonials when building a brand38:27 - Precious’ badass superpowerThanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET
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Dec 15, 2023 • 40min

BEST OF BRANDING MATTERS - How to Build a Remarkable Brand - Seth Godin

Renown author and branding guru Seth Godin discusses topics such as creating remarkable ideas, standing out to a specific audience, finding meaning in our lives, the role of pharmaceutical companies, the impact of false proxies, and the profound influence of Zig Ziglar.
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Dec 8, 2023 • 48min

BEST OF BRANDING MATTERS - How to Make a Memorable First Impression - Paige Valasquez

Send us a textWelcome to the first episode of THE BEST OF BRANDING MATTERS!In this episode I sat down with Paige Velasquez Budde, Partner & CEO at Zilker Media - one of Austin’s most reputable and fastest growing agencies that specializes in building people-driven brands.Paige has been featured as a keynote speaker on people-driven marketing and has led workshops for organizations such as Ernst & Young & Harvard Medical School to name a few.Some of the topics we covered include:The on-ramps you can build with your brandHow to think like a media outletWhere you make the best first impressionHow to come up on page 1 of GoogleI hope you enjoy this conversation (again!) as much  as I did, and hopefully you'll learn more things to help you build a brand that matters.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET
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Dec 4, 2023 • 37min

SPECIAL ANNOUNCEMENT!!!

Send us a textExciting news!  For the entire month of December, I'm thrilled to announce the launch of "The Best of Branding Matters"Get ready to dive back into your favourite episodes every Friday as I drop the crème de la crème of our past shows. Whether you're a loyal listener or it's your very first time tuning in, this is the perfect opportunity to catch these incredible episodes! I won't spill the beans just yet, but let's just say that I’ve carefully curated a selection of unforgettable conversations with industry experts, insightful discussions, and practical tips and tricks to help you build a brand that matters!Make sure to mark your calendars and stay tuned for the first release on Friday, December 8th. Trust me, you won't want to miss out on this lineup!Any guess which episodes made the list?Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET
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Nov 24, 2023 • 36min

How to Turn Your Homegrown Business into a Multi-Million Dollar Brand - Julie Cole (Mabel's Labels)

Send us a textToday, we have a true game-changer joining us, someone whose entrepreneurial journey will leave you inspired and equipped with invaluable knowledge. Her name is Julie Cole - and she’s the extraordinary co-founder of Mabel's Labels.Julie started her groundbreaking business from the depths of her basement, alongside a group of like-minded friends. Fast forward, and today Mabel's Labels has blossomed into a multi-million dollar success story, capturing the hearts of customers worldwide. Julie's journey is a testament to the power of determination, innovation, and exceptional branding strategies.During our conversation Julie shares her blueprint of how to turn your basement dreams into a flourishing empire.You’re learn the art of scaling your business, establishing a strong brand identity, and leveraging the power of teamwork.This is truly one of my favourite conversations, and I hope you enjoy it as much as I did.Here are the highlights from this episode:03:09 - Julie's transition to co-founding Mabel's Labels06:54 - The five elements for building a successful brand07:45 - How to uphold your core values when building your brand09:30 - The business benefits of brand storytelling13:37 - Why being part of a community is essential15:14 - The benefits of applying for awards17:11 - How to deal with imitation companies22:55 - The importance of delegation and hiring people31:13 - Julie’s badass superpowerThanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

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