Send us a textMy guest today is Seth Godin - THE branding guru and renown author of 21 international bestsellers. His books have been translated into 38 languages and include Tribes, Purple Cow (one of my favourites) Linchpin, The Dip and This Is Marketing, just to name a few. His latest book “The Song Of Significance - a new manifesto for teams” is out now.Seth also writes one of the most popular marketing blogs in the world, and two of his Ted Talks are the most popular of all time!During our fun conversation we chat about everything from open hiring to false proxies.I hope you enjoy our conversation as much as I did, and hopefully you learn a few things to help you with your branding.𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂 𝗯𝘆 𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 - 𝗢𝗻𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗺𝗲𝗿𝗰𝗵 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀.From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre. If you’re looking for help with your next project, email brandingmatters@genumark.com.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textEver wonder why some stories just grab you by the heart? Want to know how you can connect with customers on a human level?Today I’m sitting down with my friend Christine Gillies—she's not only one of the Globe & Mail's Best Executives for 2023 but also the CMO at Blackline Safety. This Calgary-based company specializes in revolutionary wireless, wearable sensors designed for industrial or remote work environments.This conversation is unlike any other as Christine courageously opens up about surviving the 9/11 attacks, escaping from the 87th floor of the World Trade Centre. Christine brings that resilience into her marketing expertise, advocating for the power of vulnerability and authenticity in brand storytelling.From the value of asking the right questions to connecting people in impactful ways, this conversation is a must-listen. Get ready for actionable insights and an inspirational story that will stay with you long after you've tuned out.This is truly one of my favourite conversations, with one of my favourite people, and I hope you enjoy it as much as I did.Here are the highlights from this episode:06:40 - Christine’s 9/11 survival story14:07 - What does it mean to put marketing at the forefront of a company strategy18:34 - How Blackline technology helps bring people home safely22:33 - Why storytelling is important 23:34 - Christine’s advice for business owners and marketers26:12 - Why vulnerability is a big part of storytelling28:56 - How to choose the most effective platform for sharing your brand's story32:12 - Christine’s badass superpowerThis episode is sponsored by:UneeQ - an artificial intelligence company, developing the most advanced autonomous digital human platform available for customer interactions – today and in tomorrow’s metaverse.UneeQ’s mission is to deliver digital human experiences that excel in marketing, sales and service roles – reducing complexity, improving conversions and creating memorable customer moments for brands.Want to Win a Digital Human valued at $100,000? Tell us your biggest, boldest and best idea for a digital human use case. We'll choose our favourite, build it and host it for one year for FREE.Find out more here: digitalhumans.com/brandingmattersThanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textMy guest today is Shama Hyder, the CEO of Zen Media – a global marketing and digital PR firm. Shama is known around the world as  “a visionary strategist for the digital age”.  She’s a web and TV personality, a bestselling author, and has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. And as if that’s not impressive enough, Shama has also been honoured at both the White House and The United Nations as one of the top 100 young entrepreneurs in the U.S.I invited Shama to be a guest on my show to talk about the NEW Generation of consumers - better known as “Gen-Z”. I wanted to learn how brands are building connections with this generation.  And I was curious to get her POV on the best way to curate content on social media.𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂 𝗯𝘆 𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 - 𝗢𝗻𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗺𝗲𝗿𝗰𝗵 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀.From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre. If you’re looking for help  with your next project, email brandingmatters@genumark.comThanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textWhat is the key to building a brand that truly resonates in the digital age? How do artificial intelligence and branding intersect to create powerful, engaging narratives?Today, I’m excited to chat with Nick Bhavsar, a recognized leader in high-tech branding. His specialty? Leveraging ChatGPT to catapult brands to new heights. With a keen focus on how AI can amplify branding strategies, Nick brings a fresh perspective to the table.In our conversation, he generously shares his insights on how businesses can tap into the capabilities of ChatGPT to craft a compelling brand identity and connect deeply with their audience. If you've ever been curious about the potential of AI in branding, this is the episode for you.Get ready for an insightful conversation that is sure to revolutionize the way you approach brand building.Here are the highlights from this episode:07:14 - The challenges of creating an emotional connection in the digital world11:46 - Incorporating empathy when using AI tools like ChatGPT16:59 - Ways to help create brand voice with ChatGPT19:33 - How AI will affect creative roles like copywriters and graphic designers23:50 - ChatGPT prompt suggestions to help generate effective content28:17 - How to think about positioning in a different way in this type of generative AI world32:32 - The biggest misconception people have about ChatGPT and AI34:54 - Nick’s badass superpowerThis episode is sponsored by:UneeQ - an artificial intelligence company, developing the most advanced autonomous digital human platform available for customer interactions – today and in tomorrow’s metaverse.UneeQ’s mission is to deliver digital human experiences that excel in marketing, sales and service roles – reducing complexity, improving conversions and creating memorable customer moments for brands.Want to Win a Digital Human valued at $100,000? Tell us your biggest, boldest and best idea for a digital human use case. We'll choose our favourite, build it and host it for one year for FREE.Find out more here: digitalhumans.com/brandingmattersThanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textWelcome to a very special episode of Branding Matters!  Today, we're switching things up with a unique twist that I'm thrilled to share with you. For this episode, the tables have turned, and I've invited the incredible Laurie Moore to take the reins as host and interview me!Laurie is no stranger to the art of storytelling and brand building. As the VP of Operations at PromoCorner, she brings a wealth of experience and insight to the table. Beyond her professional role, Laurie wears many hats: Content Creator, Digital Marketer, Storyteller, Crafter, Chief Fun Officer, Volunteer, and Mom. Her diverse expertise and zest for life make her the perfect guest host for this exciting episode.Join us as Laurie delves into my journey, the inspirations behind Branding Matters, and the lessons I've learned along the way. We’ll explore some behind-the-scenes stories and share valuable insights that you won't want to miss.So, sit back, relax, and get ready for an episode packed with laughs, learning, and a whole lot of heart. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textIn this very special episode, I’m  thrilled to welcome a true branding genius, Nick Lateur! As the Brand Director at HPG and the creator of the highly popular blog “Mondays with Nick”, Nick has made huge waves in our industry with his innovative and engaging content. He's also the mastermind behind the hilarious and widely-loved PPAI Takeover videos. It's no surprise that Nick was ranked #1 on PPAI Online 18: The Best Promo Pros on social media!Join us as Nick shares his journey, his creative process, and his top tips for building an unforgettable brand. This is an episode you won't want to miss!Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textToday I'm sitting down with Linda Fanaras; the CEO of Millennium Agency, a renowned expert in B2B marketing and growth strategies, and a prolific author and speaker.In this episode, Linda and I take you on a journey to understand how you can identify and claim your 'white space'—those unique market opportunities yet untapped by competitors—giving your brand room to grow and stand out. We also take a deep dive into the significance of colour in branding. Linda sheds light on how the right colour palette can not only enhance brand recognition but also influence customer behaviour and brand perception.With Linda's extensive experience and strategic insights, this conversation is packed with valuable tips for anyone looking to refine their brand’s identity or carve out new paths in competitive markets. So, whether you are just starting out or you are thinking about refreshing your brand, this episode will equip you with the knowledge you need to make impactful decisions.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textToday, I'm incredibly honoured to welcome back a visionary in the world of branding and marketing – Adam Morgan. Adam is the esteemed author of the groundbreaking book "Eating the Big Fish" and the brilliant mind who coined the term "Challenger Brands."In his much-anticipated return to my podcast, Adam dives into his latest creative endeavour, a captivating podcast titled Let’s Make This More Interesting. This show is designed to shake up the conventional wisdom of branding, offering fresh insights and strategies to help brands stand out, be less dull, and make a lasting impression.Join us as Adam shares his wealth of knowledge and provides actionable tips on how to transform ordinary brands into unforgettable ones. Whether you're a marketing professional, a business owner, or simply passionate about branding, this episode is packed with invaluable insights you won't want to miss!Tune in to get inspired and learn how to make your brand less dull and more memorable.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textToday, I've got a special treat for you as I have the pleasure of sitting down with two BADASS women who are making big waves in the merch industry.First up, we have Charity Gibson -  the energetic and innovative new Chief Marketing Officer at Proforma. Charity has been a vibrant force in the industry, known for her creative strategies and dynamic leadership style.Joining her is Johanna Gotlieb, the newly appointed Vice President of Business Development at Genumark. Johanna’s expertise in building relationships and her strategic vision have significantly propelled companies forward, making her a leading authority in the field.In this episode, we're chatting about a topic that’s on the minds of many leaders today — how to attract top talent. In an era where job changes are frequent and the competition for exceptional team members is fierce, Charity and Johanna will share their insights on what makes a brand irresistible to potential candidates.So, whether you’re a startup looking to build your team or an established brand aiming to keep your star players, you’ll want to lean in and listen to the powerful strategies these two leaders have to offer.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textToday I'm sitting down with  Joey Coleman, world-renowned keynote speaker and the brilliant author of the best-selling book "Never Lose a Customer Again". Joey is a customer experience expert, a consultant, and an acclaimed keynote speaker whose strategies have reshaped how brands engage and retain their customers.During our chat, Joey will not only dive into the key concepts of his book, but he also discusses how you can leverage personalization and attention to detail to make every one of your customers feel like they’re the only one.Stay tuned as we uncover the secrets of lifetime customer loyalty.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET