Branding Matters How Insomnia Cookies Transformed Late-Night Cravings into a $350 Million Brand - Seth Berkowitz
Today, I have a special guest who turned a late-night craving into a multimillion-dollar empire—Seth Berkowitz, the co-founder and CEO of Insomnia Cookies.
Seth started his journey as a college student at the University of Pennsylvania, frustrated by the lack of late-night food options. With just a cell phone and a car, he began delivering warm cookies to fellow students, sparking the idea that would eventually grow into a nationwide chain with over 250 locations.
From humble beginnings to navigating challenges like near-bankruptcy and evolving business models, Seth's story is one of perseverance and innovation.
Join me as we explore how Seth transformed Insomnia Cookies from a side hustle into a beloved brand, sharing insights on entrepreneurship, resilience, and what it takes to succeed in today’s competitive landscape. Whether you're an aspiring entrepreneur or simply a cookie lover, this episode is packed with valuable lessons and delicious inspiration.
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About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!
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