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Today, I have a special guest who turned a late-night craving into a multimillion-dollar empire—Seth Berkowitz, the co-founder and CEO of Insomnia Cookies.

Seth started his journey as a college student at the University of Pennsylvania, frustrated by the lack of late-night food options. With just a cell phone and a car, he began delivering warm cookies to fellow students, sparking the idea that would eventually grow into a nationwide chain with over 250 locations. 

From humble beginnings to navigating challenges like near-bankruptcy and evolving business models, Seth's story is one of perseverance and innovation.

Join me as we explore how Seth transformed Insomnia Cookies from a side hustle into a beloved brand, sharing insights on entrepreneurship, resilience, and what it takes to succeed in today’s competitive landscape. Whether you're an aspiring entrepreneur or simply a cookie lover, this episode is packed with valuable lessons and delicious inspiration.

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

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About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

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