Talking Purpose: The Purpose and Profit Business Podcast

In this episode, I sit down with Mike McNeil, an entrepreneur in residence, to explore the innovative model of regenerative capital and its role in developing economic longevity. Alongside Regenerative Capital Group, Mike is on a mission to acquire a business in Canada, with a strong emphasis on building relationships and effective succession planning and impact mapping.We'll dive deep into the concept of regenerative business, which goes beyond traditional sustainability to aim for a net positive impact on multiple stakeholders. Learn how the entrepreneurship through acquisition model offers a unique opportunity to acquire established businesses with sustainable cash flows, and how Regenerative Capital Group provides the training and investment needed to create positive social impact. Mike discusses the importance of mentorship, skill sets, and government support in fostering successful business transitions and long-term business scalability.Join us for a compelling conversation on how regenerative capital is shaping the future of business, creating economic longevity, and transforming the entrepreneurial landscapeLearn more about starting and scaling a for-purpose business at www.talkingpurpose.ca Start your business today on the best e-commerce platform in the world on Shopify

Welcome back to another episode of "Talking Purpose"! Today, we're diving into the transformative world of freelancing and social impact with our special guest, Michelle Baltrusitis, senior manager of social impact and community at Fiverr. Michelle joins us to share her inspiring career journey and to unpack how Fiverr, the global marketplace connecting freelancers with businesses in over 700 categories, supports entrepreneurs at all levels.In this episode, we'll explore Fiverr's diverse range of programs designed to uplift communities and drive positive social change. From the Future Collective accelerator that empowers underrepresented entrepreneurs with capital, mentorship, and education, to the Fiverr for All initiative that upskills formerly incarcerated individuals, Fiverr is at the forefront of creating economic opportunities and fostering freelancer well-being.Michelle will also shed light on the various impact measurement tools that Fiverr employs to ensure their programs are both effective and scalable. We'll delve into exciting upcoming initiatives like the NGO hub set to launch later this year, aimed at building robust support systems for nonprofits.Get ready to be inspired as we discuss how Fiverr is not just connecting businesses with freelancers but also driving meaningful social impact through community-driven programs and strategic partnerships.So, settle in and join us as we explore the impactful work being done by Fiverr and the visionary leadership of Michelle Baltrusitis.Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca Start your business today on the best e-commerce platform in the world on Shopify

Welcome to Talking Purpose, the podcast where we explore the journey of entrepreneurs and their pursuit of purpose. In this episode, we have an aweseom conversation with Chase Barmore, a tech SaaS sales executive and as he calls himself, a recovering entrepreneur. Chase shares his incredible journey of transitioning from running a valet parking business to co-founding a smoothie bar and diving into the world of e-commerce to eventually landing a role as an account executive at Hiros. Throughout the episode, Chase provides valuable insights on sales, marketing, and customer experience. He stresses the importance of creating a human connection in sales and helping others achieve their goals. Chase also shares practical advice on growing an email list, optimizing conversion rates, and understanding the lifetime value of customers. One of the key takeaways from this conversation is the significance of a multi-channel approach and tracking customer journeys to understand their purchasing behaviour. We discuss the importance of personalizing the customer's experience to grow online sales and create brand connections. I also enjoyed our conversation about the power of community and networking and Chase highlights his positive experience in the Shopify for Startups community, where he met valuable contacts and learned about e-commerce strategies. Get ready to be inspired by Chase's journey and gain valuable insights on entrepreneurship, sales, and marketing.Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca Start your business today on the best e-commerce platform in the world on Shopify

Welcome to another episode of "Talking Purpose," the podcast where we dive into the stories and strategies behind purpose-driven businesses and impactful entrepreneurship. In today's episode, I have the please of sits down with Toju, the founder and CEO of Goodszilla. Toju shares his journey into sustainability and social entrepreneurship, which began with his involvement in various charities like the Rotary Club.We explore the transformative support offered by accelerator programs like Next and Elevate, which have been pivotal in scaling Goodzilla's impact. Toju also delves into the importance of strategic networking, citing partnerships with Canada Helps and Moneris that have boosted his company's credibility and reach.Together with wew discuss the power of effective communication and brand strategy, illustrating how refining your messaging has led to business efficiency and enhanced investor pitching. Toju highlights the role of consumer values in the rise of purpose-driven businesses and how brands can incorporate charitable initiatives to engage customers.Tune in to hear about Goodzilla's innovative Shopify plugin that enables brands to support charities seamlessly at checkout, and the measurable impact of cause marketing campaigns on customer loyalty and sales. Don't miss this insightful conversation packed with actionable advice on building meaningful partnerships and driving social impact in the e-commerce space.Be sure to visit Goodzilla.ca and follow their journey on Instagram and LinkedIn for more inspiring updates. Let's get started!Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca Start your business today on the best e-commerce platform in the world on Shopify

Welcome to another enlightening episode of "Talking Purpose," where I speak with Vicki Saunders, the Founder and CEO of Coralus where we dive deep into transformative entrepreneurship and community building. With a rich background as an entrepreneur since her early twenties, Vicki is passionate about empowering people to realize their potential through the power of supportive communities.Join us as we explore the importance of surrounding yourself with supportive and generous people, giving yourself permission to be authentic, and understanding your personal values and preferences. Discover how Coralus aims to disrupt traditional entrepreneurial systems by fostering an environment where everyone is enough just as they are, and where collective participation is celebrated over individual action.Whether you are an aspiring entrepreneur or a seasoned business owner, this episode promises to inspire you to rethink how you work and live, challenge conventional norms, and join a movement committed to transformational growth and empowering human potential. Let's get started!Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca Start your business today on the best e-commerce platform in the world on Shopify

Welcome back to another insightful episode of *Talking Purpose*, where we delve into the stories of change-makers and the innovative ideas shaping our future.Montana now leads marketing and communications for Veritree, an environmental company based in British Columbia. Tune in as she shares her transition from working with legacy brands and political campaigns to navigating the dynamic world of a startup focused on integrating sustainability into business operations. We’ll explore the challenges of real-time decision-making and the rewarding impact of tree-planting projects across the globe, from post-wildfire restorations to mangrove forests in Kenya.Join us as we uncover how Veritree is creating transparency and confidence for investors in nature, driving community engagement, and ensuring the long-term survival of our ecosystems. Discover how businesses can play a crucial role in combating climate change, the innovative technologies Veritree employs, and the inspiring success stories of their partnerships. Whether you’re a business owner, an environmental enthusiast, or simply curious about sustainable practices, this episode is packed with valuable insights and actionable ideas.Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca Start your business today on the best e-commerce platform in the world on Shopify

Welcome back to "Talking Purpose"! In today's episode, we are thrilled to bring you a powerful conversation with Hilary Kilgour, the visionary Managing Director of Audaxa. Audaxa is an investment fund dedicated to supporting women and non-binary founders in the climate and health sectors through equitable distribution of capital. Hilary shares her decade-long journey in the investor space, highlighting the significant shifts we've seen in money management, including the growing presence of women and younger generations as investors. She walks us through essential steps for businesses to become investment-ready, emphasizing the importance of assessing materials, building a strategic data room, and understanding the investor landscape. Hilary shares invaluable tactics for founders on how to engage investors effectively and  actionable insights on how to stand out in an increasingly competitive market. We'll also explore the importance of relational investing, the critical role of diverse teams, and the misconceptions surrounding ESG and impact investing.Whether you're an aspiring entrepreneur, an established founder, or an investor, this episode is packed with wisdom and practical strategies that you won't want to miss. Tune in for an inspiring journey into the world of purposeful investing!Learn more about Hilary and Audaxa Ventures at https://audaxaventures.com/ Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca Start your business today on the best e-commerce platform in the world on Shopify

Today's episode is coming to you from the beautiful city of Riga, Latvia. Joining me is Alise Zindiga, the CSR Project Manager at Printful, who will share her journey into the realm of sustainability and her experience working with a forward-thinking company like Printful.In this episode, we will explore how Printful's on-demand printing and drop shipping model not only caters to global online store owners but also emphasizes ecological responsibility by minimizing overproduction and resource waste. Alise will walk us through Printful's sustainable practices, from their eco-friendly product line featuring organic materials to their innovative packaging solutions.Whether you're an entrepreneur curious about ethical business practices or someone passionate about sustainability, this discussion will shed light on how companies like Printful are paving the way for a greener future. So stay tuned as we unlock the complexities of sustainability in the fast-paced world of e-commerce with Alise Zindiga.Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca Start your business today on the best e-commerce platform in the world on Shopify

Welcome to another episode of Talking Purpose! In today's episode, we are thrilled to have Christal Earle, the founder of BraveSoles, joining us. Christal's journey began with a realization about the environmental impact of tires in landfills and the mosquito-borne illnesses caused by standing water in tires. Fueled by this awareness, she embarked on a mission to find a solution, ultimately leading her to venture into the world of shoe manufacturing. With just $250 and an unwavering determination, Christal launched BraveSoles, selling 39 pairs of shoes on the very first day. As the company grew, she encountered logistical challenges, but with resilience and perseverance, they overcame these obstacles. Christal's focus on equitable relationships with her suppliers and her dedication to building something together, rather than imposing her own agenda, has not only shaped her business but also her worldview. Throughout this episode, we'll delve into the power of storytelling in business, navigating grant applications, and the measurable impact of BraveSoles' social and economic initiatives. So, get ready to be inspired by Christal Earle's incredible journey and her commitment to making a positive difference in the world. Let's dive in!Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca Start your business today on the best e-commerce platform in the world on Shopify

In this thought-provoking session, we're joined by the remarkable Kristen Vanderhoek, founder of Cursor and Ink, a branding and strategy consultancy. With 15 years of experience under her belt, Kristen brings us an enlightening comparison between brand building and constructing a house, where the allure isn't simply in the façade, but in the warm, inviting spaces created for customers to cherish.In our chat, Kristen lays out the foundational pillars of successful branding — vision, mission, values, orientation, messaging, and, of course, those eye-catching emblems like logos and colors. As we unpack these elements, we'll discover why it's crucial not to skew our focus solely onto the visual appeal but to give a balanced effort across all pillars, ensuring your brands stand strong.We'll also explore the journey of a business from the ground up, highlighting the significance of knowing who you are, who you're not, and why diving deep into your values is a step you cannot afford to skip. Kristen and I share the conviction that building a brand with purpose isn't just about what it looks like on the outside, but also about the honest, value-driven core that resonates with your audience and sustains your mission.So, if you've been pondering how to ensure your brand's vision, mission, and values are not just words on a page but a lived experience that threads through your products, offerings, and culture, this episode is tailored for you. Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca Start your business today on the best e-commerce platform in the world on Shopify