Talking Purpose: The Purpose and Profit Business Podcast Transforming Business with Kingdom Principles - Aligning Faith-Based Values with Business Success
Feb 13, 2025
In this engaging discussion, Norbert Elnar, founder of Masterpiece Kingdom Brands, shares his inspiring journey from a successful advertising career in the Philippines to establishing a faith-driven business in South Africa. He reveals the Kingdom Brand Compass framework, emphasizing how businesses can align with faith-based values for meaningful growth. Topics include the shift towards purpose-driven branding, the importance of viewing customers as individuals, and the role of biblical principles in contemporary business practices. Norbert's insights offer a fresh perspective on integrating spirituality and commerce.
AI Snips
Chapters
Transcript
Episode notes
Norbert's Purpose-Driven Journey
- Norbert Elnar left his promising advertising career in the Philippines to find deeper purpose in South Africa through a Bible internship.
- His experience helping a nonprofit revealed the power of combining branding with purpose, guiding him to create Masterpiece Kingdom Brands.
Core Foundations of Influential Brands
- The strongest brands are built on clarity, guided by purpose, and driven by a higher calling.
- This foundation enables businesses to serve meaningfully and sustain growth.
Kingdom Brand Compass Framework
- Use the Kingdom Brand Compass to align your brand with faith-based values and maintain direction amid challenges.
- Focus on six pillars: mandate, ministry, mission, media, movement, and core message to build consistent and purposeful brands.