
Brave Ideas
**Announcing our rebrand to Brave Ideas starting with the upcoming mini-series dropping January 2025.**
Join award winning podcaster and CEO of Brave Corporation, Caleb Parker, as he shines a light on the entrepreneurs, intrapreneurs, and brave ideas at the forefront of innovation, who are creating the future of office real estate.
Brave Ideas dives deep into the stories of the visionaries, zooms out to discuss the macro trends driving change in demand for the office, and brings you thought provoking and insightful content from the innovators challenging the status quo as we know it today.
Subscribe to this podcast and our Brave Ideas Newsletter for weekly updates. www.braveideas.media
Latest episodes

Dec 4, 2024 • 50min
Follow the data: Where's the opportunity in office real estate?
Featuring John Williams With all the doom and gloom around office, where exactly is the opportunity for investors and operators who are leaning into the future? In this episode Brave Founder, Caleb Parker, is joined by John Williams, former CMO at the Instant Group, where he spent a decade before setting up his own sales & marketing consultancy working with scale up businesses in workspace, as well as AI and digital marketing. In this episode, Caleb and John unpack a data-rich report Instant published, as they explore: the impact of economic factors on demand where today’s demand is coming from the increasing interest from landlords in flex space positive impacts on building valuations. the emergence of super flex and aggregators the over-saturation of brokers and and advisors the dynamics of regional markets the importance of brand consistency in driving consumer trust and understanding This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium Find our adverts intriguing?(Tap below to learn more) Koho.ai ReturnSuite PONT NCG Subscribe to Caleb's Brave Ideas Newsletter Get full access to Brave Ideas that evolve office real estate. at www.braveideas.media/subscribe

Nov 27, 2024 • 23min
Is 'Archtivism’ the answer to better cities & the built world?
Featuring Nyasha Harper-Michon In this episode Brave Founder, Caleb Parker, is joined by Nyasha Harper-Michon at ReCoTech in Helsinki, Finland to discuss 'Archtivism'. Nyasha is a purpose-driven architect, built environment expert, business strategist, and inclusion & sustainability advocate who thrives at the intersection of cities, design, inclusion, sustainability, and technology. Nyasha is a self-proclaimed archtivist, a term she coined for architecture professionals and enthusiasts driving economic, environmental, and social reform to foster positive changes in society and within the profession. In this episode Caleb & Nyasha unpack the term Archtivism, and how architects and architvists have the power to shape society through design of cities and the built environment. Nyasha shares her insights on how to measure social impact, the significance of aligning purpose with profit, and how Diversity in design teams can lead to richer outcomes, and why Friction in collaboration can lead to better results. They go on to talk about challenging the status quo in real estate development, building for specific customer personas, how Space as a service enhances community engagement and why diversity in thought makes society wealthier. Check out Nyasha's website here, and follow her on Instagram here. This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium Find our adverts intriguing?(Tap below to learn more) Koho.ai ReturnSuite PONT NCG Subscribe to Caleb's Brave Ideas Newsletter Get full access to Brave Ideas that evolve office real estate. at www.braveideas.media/subscribe

Nov 20, 2024 • 20min
Why real estate needs Data-driven leadership
Featuring Markus Steinby In this episode Brave Founder, Caleb Parker, is joined by Markus Steinby, at ReCoTech in Helsinki, Finland to discuss why real estate needs Data-driven leadership. Markus is a Senior Advisor for Nordic real estate companies. The two discuss a few key themes surrounding the built environment, focusing on sustainability, macroeconomic factors, and the role of technology in real estate - highlighting the importance of innovation and data-driven leadership in transforming traditional practices. Markus calls for interconnectivity among different stakeholders in real estate value chain to foster collaboration and drive positive change for both the environment and investor returns. And gives a shoutout to the following PropTech companies that are leading the charge in creating more efficient and sustainable solutions: CHAOS Skenario Labs 720 This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium Find our adverts intriguing?(Tap below to learn more) Koho.ai ReturnSuite PONT NCG Subscribe to Caleb's Brave Ideas Newsletter Get full access to Brave Ideas that evolve office real estate. at www.braveideas.media/subscribe

Nov 13, 2024 • 42min
Why WeWork is still the strongest brand, and how to differentiate
Featuring Dean Connell "To stand out, you have to stand for something" In this episode Brave Founder, Caleb Parker, is joined by Dean Connell, one of the original seven designers at WeWork, to share lessons on challenging the status quo. After delivering over 2 MILLION SqFt globally for the brand, Dean is now a creative design consultant for landlords, operators and corporate real estate. Caleb and Dean explore the evolution of the coworking industry and discuss Dean's experiences at WeWork, including lessons learned and advice for landlords and operators. Visit Dean's website This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium Find our adverts intriguing?(Tap below to learn more) Koho.ai ReturnSuite PONT NCG Subscribe to Caleb's Brave Ideas Newsletter Get full access to Brave Ideas that evolve office real estate. at www.braveideas.media/subscribe

Nov 6, 2024 • 48min
#NuanceMatters: Why Zac Goodman is optimistic on the office
Featuring Zac Goodman "When everyone is going left, look right" -Zac Goodman In this episode Brave Founder, Caleb Parker, is joined by Zac Goodman, Founder & CEO of TSP, an award winning real estate management company (and B-CORP) that manages over 1 MILLION SqFt and growing. Zac shares insights into his journey into office real estate from banking, highlighting the evolution of TSP from advisory services to property and investment management. Social changes often follow economic crises. Caleb & Zac discuss the current market dynamics, and debate the impact of remote work on office space demand. Zac gives a crash course on the economy and financial markets and they discuss the differences between the post pandemic world and post Global Financial Crisis of 2008 world. This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium Find our adverts intriguing?(Tap below to learn more) Koho.ai ReturnSuite PONT NCG Subscribe to Caleb's Brave Ideas Newsletter Get full access to Brave Ideas that evolve office real estate. at www.braveideas.media/subscribe

Oct 30, 2024 • 36min
Are Hybrid Leases the future of landlord-operator partnerships?
Featuring Meagan Slavin In this episode Brave Founder, Caleb Parker, is joined by Meagan Slavin, Chief Operating Officer and co-founder of 25 North Coworking, an 11 year old US-based coworking brand operating across multiple second tier and suburban markets from Texas to Illinois. The two discuss an interesting hybrid partnership model with landlords operated by 25 North, how 25 North has grown over the years, the significance of brand, and why flexibility is required in the modern workplace with hybrid working becoming the norm. Meagan also shares some of the strategies her own team employs to maintain a strong culture while managing multiple locations across a distributed footprint. This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium Find our adverts intriguing?(Tap below to learn more) Koho.ai ReturnSuite PONT NCG Subscribe to Caleb's Brave Ideas Newsletter Get full access to Brave Ideas that evolve office real estate. at www.braveideas.media/subscribe

Oct 23, 2024 • 55min
How Are Office Landlords Evolving To Support Hybrid Working?
Featuring Dr. Toby Benzecry In this episode Brave Founder, Caleb Parker, is joined by Dr. Toby Benzecry, Founder & CEO of Workplace Future Group, to discuss company culture, the impact workplace energy has on some companies, the changing needs of office customers, and how office landlords and operators are evolving to support the changing landscape of demand. This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium Find our adverts intriguing?(Tap below to learn more) Koho.ai ReturnSuite PONT NCG Subscribe to Caleb's Brave Ideas Newsletter Get full access to Brave Ideas that evolve office real estate. at www.braveideas.media/subscribe

Oct 16, 2024 • 19min
How risk in European real estate is evolving
Featuring Juan Velayos Lluis In this episode Brave Founder, Caleb Parker, is joined by Juan Velayos Lluis, Founding Partner of JV20 Investment & Advisory, and President of The District World Summit, for a fast paced recap of the trends discussed on stage at the event. The District World Summit is an annual event in Barcelona, Spain where the global capital ecosystem is brought together to understand the yields of each asset class, the current economic cycle, the timing of different asset classes (traditional and alternative), the risk and return profile of core, core-plus, value-add and opportunistic investments, and where to discover the trends of the different real estate markets. Juan shares how the landscape and risk of European real estate is evolving, and highlighted key trends such as: a focus on P&L management the shift towards operational partnerships for investors without in-house teams the importance of management agreements whether Core and core-plus properties will attract stable investment. emerging asset classes like logistics and affordable housing the challenges and opportunities in repositioning distressed assets the need for a client-oriented approach in real estate investments the potential for permanent capital flowing into distressed office assets This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium Find our adverts intriguing?(Tap below to learn more) Koho.ai ReturnSuite PONT NCG Subscribe to Caleb's Brave Ideas Newsletter Get full access to Brave Ideas that evolve office real estate. at www.braveideas.media/subscribe

Oct 9, 2024 • 31min
How CapMan Real Estate Balances ESG & ROI
Featuring Mika Matikainen In this episode Brave Founder, Caleb Parker, is joined by Chief Exec for CapMan Real Estate, Mika Matikainen, to discuss balancing ESG with investor returns, the importance of community needs, and the evolving landscape of real estate investment strategies. CapMan is a Nordic property investor. They acquire, improve, and develop flexible real estate in major Nordic cities. They have a clear focus on developing the environmental and social aspects of real estate, recognizing the responsibility to create positive impact on communities. Further talking points: Why investors must adapt to changing market dynamics Why identifying macro trends is important to exploiting future opportunities Are new financial products are needed to respond to the need for flexibility How triangulating 3 key stakeholders can create value This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium Find our adverts intriguing?(Tap below to learn more) Koho.ai ReturnSuite PONT NCG Subscribe to Caleb's Brave Ideas Newsletter Get full access to Brave Ideas that evolve office real estate. at www.braveideas.media/subscribe

Oct 3, 2024 • 4min
Season 13 Trailer: The Office as a Superpower in the Platform of Work
The Caleb Parker Show returns, with the Founder of Brave Corp, Caleb Parker sitting down with the leaders and innovators across office real estate to discuss the brave ideas shaping the future of office real estate to keep up with the ever-evolving future of work landscape. Trailer Summary: Brian Tracy once said “To understand sales we have to understand people” We believe to understand office sales we have to understand company culture. Company culture & team bonds are built on shared values, common purpose and trust. Everything else is built on top of this foundation. The world is now global and top talent is no longer limited to the geo-fence of a commute. The future of work isn’t the binary choice between remote and office—it’s about #PlusNotVersus. So as Flexible work policies become the norm, those of us selling and operating offices must ask ourselves, how does the office need to evolve to amplify positive company cultures. Season 13 explores creating workplaces where teams thrive, and the community building, partnerships, and new financial products needed to deliver the office as a super power in the platform of work. This trailer episode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium Find our adverts intriguing?(Tap below to learn more) Koho.ai ReturnSuite PONT NCG Freshwave Subscribe to Caleb's Brave Ideas Newsletter Get full access to Brave Ideas that evolve office real estate. at www.braveideas.media/subscribe
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