Brave Ideas

The Caleb Parker Show returns, with the Founder of Brave Corp, Caleb Parker sitting down with the leaders and innovators across office real estate to discuss the brave ideas shaping the future of office real estate to keep up with the ever-evolving future of work landscape. Trailer Summary: Brian Tracy once said “To understand sales we have to understand people” We believe to understand office sales we have to understand company culture. Company culture & team bonds are built on shared values, common purpose and trust. Everything else is built on top of this foundation. The world is now global and top talent is no longer limited to the geo-fence of a commute. The future of work isn’t the binary choice between remote and office—it’s about #PlusNotVersus. So as Flexible work policies become the norm, those of us selling and operating offices must ask ourselves, how does the office need to evolve to amplify positive company cultures. Season 13 explores creating workplaces where teams thrive, and the community building, partnerships, and new financial products needed to deliver the office as a super power in the platform of work. This trailer episode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.ai ReturnSuite PONT NCG Freshwave Subscribe to Caleb's Brave Ideas Newsletter Get full access to Brave Ideas that evolve office real estate at www.braveideas.media/subscribe

Featuring Zoe Ellis-Moore Brand has never been that important in office real estate. But that's about to change. A strong brand is more than just a logo or a catchy slogan—it's a powerful idea that resonates with customers, building loyalty and trust.  In this episode Brave Founder, Caleb Parker, is joined by Zoe Ellis-Moore, Founder & CEO of Spaces to Places, a firm that partners with flexible workplace brands with research, positioning, marketing and strategic consulting. In this episode, Caleb & Zoe explore what makes a real estate brand successful in the flex sector, the unique challenges of property branding, the pros & cons of white labeling and why coworking brands might soon become the go-to leasing strategy for office buildings. Tap here to get your copy of the London Flex Brand Index white paper   This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.ai ReturnSuite PONT NCG Subscribe to Caleb's Brave Ideas Newsletter Get full access to Brave Ideas that evolve office real estate at www.braveideas.media/subscribe

Featuring Dave Cairns Does the office have a role in the future of work?  If so, what will the office of the future look like? Dave goes on the record—no disclaimers attached. In this episode Brave Founder, Caleb Parker, is joined by Dave Cairns, Future of Work Strategist for Kadence, to dive into deep topics like personal brand and authenticity in the workplace, the challenges workplace leaders face, how companies are adapting their ways of working, and the need for a mindset shift in office real estate. This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.ai ReturnSuite PONT NCG Subscribe to Caleb's Brave Ideas Newsletter   Get full access to Brave Ideas that evolve office real estate at www.braveideas.media/subscribe

Featuring Dharshni Singh What role does the office play in the future of work? In this episode Brave Founder, Caleb Parker, is joined by Dharshni Singh, a dynamic corporate real estate leader with over 20 years experience in transforming organizations and unlocking human potential for exceptional outcomes at companies like Accenture and BCG, tp bennett and more. Dharshni has in-depth knowledge and expertise across Future of Work strategic planning, portfolio & site strategy investment prioritization, business case development, transactions, and capital projects for cross-sector international firms. The two discuss strategic and tactical approaches for aligning real estate strategy to support future of work strategy. The conversation covers change management, practical timelines, building selection criteria, wellbeing and amenities, landlord brands and flex space. This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.ai ReturnSuite PONT NCG Subscribe to Caleb's Brave Ideas Newsletter Get full access to Brave Ideas that evolve office real estate at www.braveideas.media/subscribe

Featuring Jane Sartin In this episode Brave Founder, Caleb Parker, is joined by Jane Sartin, Executive Director of the Flexible Space Association (FlexSA) - the UK-wide trade body for the flexible workspace industry. The two explore the challenges of commoditization, how some brands approach differentiation, and the hotelification trend by building owners - with trending amenities such as rooftop terraces, gyms, and podcast studios.   This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.ai ReturnSuite PONT NCG Subscribe to Caleb's Brave Ideas Newsletter Get full access to Brave Ideas that evolve office real estate at www.braveideas.media/subscribe

Tuomas Sahi, CEO of Antilooppi, discusses serving office customers with flexible solutions, understanding customer needs, challenges of transitioning to flexible models, benefits of owning customer relationships, maximizing income through flexible leases, enhancing coworking spaces with branded apps, and fostering community in office spaces.

In this podcast, Pontus Kihlman and Caleb Parker discuss the drivers of uncertainty in office real estate, emphasizing agility and customer-centricity. They explore multi-locational workplaces, adapting to changing preferences, and the role of data analysis in office design.

Featuring Bogdan Nicoară, Cofounder & CEO at Bright Spaces With over 60% of London office leases under 10,000 sqft and 65% having upcoming lease events, there’s a lot of void space on the horizon. How do we fill this space? In this epsisode, Bogdan Nicoară and Brave Founder, Caleb Parker, discuss the impact of digital tools to enrich the sales process, how virtual tours and 3D visualizations are changing the game and how exiting owners and operators can respond to the skyrocketing demand for flex and managed suites About Bright Spaces Bright Spaces is the interactive 3D layer for the Built World dedicated to customised 3D Digital Twins, focused on compliance and aesthetics. Learn more at https://brightspaces.tech/ This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a group of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Get full access to Brave Ideas that evolve office real estate at www.braveideas.media/subscribe

Featuring Keke Patissier, Cofounder & CEO at Koho Fact: 25% of coworking businesses are loss making. But that means 75% are not. If office real estate is going to keep up with customer demand for flex, service, hospitality and community, investors must to understand there’s money to be made. In this epsisode, Keke Patissier and Brave Founder, Caleb Parker, discuss how coworking and flex space is moving office real estate from a bond like investment to a predictable recurring revenue stream - not to dissimilar from the software as a service model. They explore the challenges of revenue leakage in this business model, and and the importance of data and taking a proactive approach to managing risk. KK shares her insights on differentiating in the increasingly commoditized coworking industry and why office real estate may need more sales people than asset managers.   About Koho Koho is a risk management platform that helps coworking operators optimise revenue retention and growth. Learn more at www.koho.ai  This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a group of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium    Get full access to Brave Ideas that evolve office real estate at www.braveideas.media/subscribe

Featuring Manuel Conti, Cofounder and CEO of PONT As the flex market grows, many operators find themselves in a commoditized landscape. But what if brand differentiation is the key to acquiring new customers? In this episode, Manuel Conti and Brave Founder, Caleb Parker, dive into the evolving expectations of coworking space customers, the necessity of standardization to expand the flex market, and the importance of operator collaboration to support customer needs beyond their own buildings. We also explore how PONT is helping operators leverage events and community-building to foster brand loyalty and why real-time availability is crucial for enhancing the sales funnel.   About PONT Boost efficiency and profitability with PONT’s platform. Enjoy features like real-time booking, automated inventory management, and operational insights to maximise space use and reduce overhead. Simplify complex operations and increase occupancy effortlessly.  Learn more at www.pont.work  This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a group of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium    Get full access to Brave Ideas that evolve office real estate at www.braveideas.media/subscribe