Brave Ideas Follow the data: Where's the opportunity in office real estate?
Featuring John Williams
With all the doom and gloom around office, where exactly is the opportunity for investors and operators who are leaning into the future?
In this episode Brave Founder, Caleb Parker, is joined by John Williams, former CMO at the Instant Group, where he spent a decade before setting up his own sales & marketing consultancy working with scale up businesses in workspace, as well as AI and digital marketing.
In this episode, Caleb and John unpack a data-rich report Instant published,
as they explore:
- the impact of economic factors on demand
- where today’s demand is coming from
- the increasing interest from landlords in flex space
- positive impacts on building valuations.
- the emergence of super flex and aggregators
- the over-saturation of brokers and and advisors
- the dynamics of regional markets
- the importance of brand consistency in driving consumer trust and understanding
This epsisode is sponsored by the Brave Consortium.
The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business.
Learn more here: www.bravecorp.co/brave-consortium
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