SharkPreneur

716: Turning Complicated Concepts into Visual Brands Randy Herbertson, The Visual Brand – The Sharkpreneur podcast with Seth Greene Episode 716 Randy HerbertsonRandy Herbertson is a recognized brand strategist, conceptor and creative director with over twenty years of marketing and innovation experience in the client, agency and media worlds, from entrepreneurial to corporate environments. Randy has worked in the WPP and Omnicom agency networks, Conde Nast Publications, Allied Domecq and E&J Gallo. He also spent several years in the digital start up world in during the height of the dotcom boom. Most recently, Randy has worked in the boutique agency world, owning and operating two firms, including The Visual Brand, founded in 2013. He has a strong expertise in social media, digital innovation, packaging, industrial and environmental design. Listen to this illuminating Sharkpreneur episode with Randy Herbertson about turning complicated concepts into visual brands.Here are some of the beneficial topics covered on this week’s show:●    Why referrals are one of the best ways to gain new business.●    How motion is its own language that communicates a complicated idea in an accessible way.●    How motion iconography creates a visual shorthand and communicates a lot of information.●    Why iconography and motion are more powerful than seeing something in print.●    Why it’s important to be able to adapt in your business and learn from challenges. Connect with Randy:Guest Contact InfoTwitter @TheVisualBrandLinks Mentioned: thevisualbrand.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

The Art of Feminine Negotiation ,Cindy Watson, Watson Labour Law – The Sharkpreneur podcast with Seth Greene Episode 715 Cindy WatsonCindy Watson is the founder and managing partner of Watson Labour Law. A graduate of the prestigious Osgoode Hall, Cindy is an experienced and respected attorney, and for the past 30 years has specialized in social justice.Cindy is a sought-after trainer and speaker in the corporate arena, helping to build bridges between men and women in order to aid in productivity, communication and heal gender bias. Dedicated to breaking down barriers, securing pay equity and to ending discrimination: Cindy has a proven track record empowering, advocating, and motivating people to become the best version of themselves.She is an international speaker, award-winning author and consultant, known for her passion, commitment and ability to inspire. Listen to this illuminating Sharkpreneur episode with Cindy Watson about her book, The Art of Feminine Negotiation.Here are some of the beneficial topics covered on this week’s show:●    How all people have masculine and feminine traits inside of them.●    How embracing only masculine techniques has created an out of balance world.●    Why we feminine traits aren’t a liability and shouldn’t be pushed to the side.●    How changing people’s mindset going into negotiation helps find more solutions.●    Why the masculine win-lose mindset isn’t beneficial for business negotiation. Connect with Cindy:Guest Contact InfoTwitter @WomenOnPurpose1Instagram @womenonpuposecoachingFacebook facebook.com/womenonpurposecommunityLinks Mentioned: womenonpurpose.ca  Learn more about your ad choices. Visit megaphone.fm/adchoices

Thursday is the New FridayJoe Sanok, PracticeOfThePractice.com– The Sharkpreneur podcast with Seth Greene Episode 714 Joe SanokIn 2012 Joe Sanok launched Practice of the Practice to blog about what he was learning about business, marketing, and private practice. Since then, his income has gone up over 2,000%. In the beginning, he was making around $1000 per month. In 2015, he grossed over $200k!In 2019, Joe sold his private practice. He is a keynote and TEDx speaker, business consultant, and podcaster. He has the #1 podcast for counselors, The Practice of the Practice Podcast. With interviews with Pat Flynn, John Lee Dumas, and Lewis Howes.Joe is also a writer for PsychCentral, and has been featured on the Huffington Post, Forbes, GOOD Magazine, Reader’s Digest, Entrepreneur on Fire, and Yahoo News. He is the author of five books and have been named a top Therapist Resource for his podcast, blogging, and consultant services.Listen to this illuminating Sharkpreneur episode with Joe Sanok about how Thursday is the new Friday.Here are some of the beneficial topics covered on this week’s show:● How people who are working fewer hours are actually getting more done.● Why starting a podcast can help you learn and become an expert in an area.● How podcasting gives you access to realty talented people and their smart ideas.● Why having less time allows people to accomplish what is important and outsource or get rid of the rest.● How the four-day work week can be more beneficial than a five-day work week.Connect with Joe:Guest Contact InfoTwitter@JoeSanokInstagram@practiceofthepracticeFacebookfacebook.com/josephsanokLinks Mentioned:practiceofthepractice.com Learn more about your ad choices. Visit megaphone.fm/adchoices

The Millionaire’s LawyerJP McAvoy, Conduct Law – The Sharkpreneur podcast with Seth Greene Episode 713 JP McAvoyJP McAvoy practices corporate and commercial law. He assists his clients with a wide range of transactions including financings and acquisitions, re-organizations, and corporate entity structuring matters. He acts for clients buying and selling businesses and represents a diverse range of corporations in Canada, the United States, and Eastern Asia. JP also teaches Corporate Law at Algonquin College and works with financial, insurance, and accounting advisers to provide tax, trust and estate planning advice to entrepreneurial clients and professionals.Prior to commencing private practice, JP was a founding employee of Silicon Valley start-up Zip2, which was sold to Compaq and later merged with Alta Vista. He is a Contributing writer for the New Economy Watch, founding member of the Ottawa Junior Chamber of Commerce, and a Business Legal Consultant with CPLS.PA (www.cplspa.com). Listen to this illuminating Sharkpreneur episode with JP McAvoy about being The Millionaire’s Lawyer.Here are some of the beneficial topics covered on this week’s show:●    How corporate and commercial law help businesses bring their idea to fruition and commercialize it.●    Why it’s important for businesses to have plan in place with the end goal in sight.●    How business owners need to have protection from liability from day one.●    Why business owners need to take a step back to make sure they are prepared.●    How business owners need to talk to their lawyer’s in the beginning stages of planning. Connect with JP:Guest Contact InfoTwitter @jp_mcavoyInstagram @jp_mcavoyFacebookFacebook.com/TheMillionariesLawyerLinkedIn linkedin.com/in/Jeffrey-jp-mcavoyLinks Mentioned: jpmcavoy.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

The Inside TrackPeter Sage, PeterSage.com  – The Sharkpreneur podcast with Seth Greene Episode 712 Peter SagePeter Sage is the world renowned international & serial entrepreneur, author, philosopher and teacher. His unique way of looking at and relating to life has inspired tens of thousands of people worldwide to Reinvent themselves.  Whether by improving or turning around a business or developing a new and empowering psychology through practical yet profound shifts in awareness, Peter hopes his insights and teachings can offer something of value to those who seek it. Listen to this illuminating Sharkpreneur episode with Peter Sage about his book, The Inside Track.Here are some of the beneficial topics covered on this week’s show:●    How life requires you to step outside of your comfort zone to succeed.●    Why people must overcome adversity instead of feeling sorry for themselves.●    How you can’t change what happened to you, but you can decide how to move forward.●    Why people need to ask more questions so they can direct the focus.●    How the ability to handle uncertainty is what defines us. Connect with Peter:Guest Contact InfoInstagram @petersage007Facebook facebook.com/PeterSageFan007Links Mentioned: getpetesbook.com/shark   Learn more about your ad choices. Visit megaphone.fm/adchoices

Reinventing Virtual EventsIke Singh Kehal, Social27 – The Sharkpreneur podcast with Seth Greene Episode 711 Ike Singh KehalIke Kehal is the CEO of Social27, a virtual event platform that has been helping businesses connect digitally throughout the pandemic and beyond.Ike started his professional career at Microsoft where he focused on partner programs and marketing. He went on to co-found and/or run four successful organizations, eventually starting Social27.Social27 has been through many phases but has recently experienced explosive growth, increasing revenues by over 1400% over the past four quarters. This is thanks to its innovative virtual and hybrid event platform. Listen to this illuminating Sharkpreneur episode with Ike Singh Kehal about reinventing virtual events.Here are some of the beneficial topics covered on this week’s show:●    How Social27 holds virtual and hybrid events for its clients.●    How Social27 allows for prescriptive and personalized experiences. ●    Why you should use Social27 instead of one of the other virtual event platforms.●    Why events shouldn’t simply generate emails. ●    How you should harness the collective intelligence of the people at your events. Connect with Ike:Guest Contact InfoTwitter @social27eventsInstagram @social27Facebook facebook.com/Social27LinkedIn linkedin.com/company/social27Links Mentioned: social27.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

A Different Approach to Estate PlanningMichelangelo Mortellaro, Mortellaro Law – The Sharkpreneur podcast with Seth Greene Episode 710 Michelangelo MortellaroMichelangelo Mortellaro received his Bachelor of Science degree from the University of Phoenix in 2003. He received his Juris Doctor from Florida International University and graduated with honors in 2006. Mr. Mortellaro’s practice areas include: Estate Planning, Probate, Medicaid Asset Protection, and VA Benefits. Mortellaro Law helps families with their estate planning, probate, and elder law legal needs. Michelangelo services clients in Tampa, Hillsborough County, and throughout the adjoining counties. With 14 years of experience in elder law, Michelangelo devotes his time and resources to educate the community and his clients on elder law affairs and estate planning. Listen to this illuminating Sharkpreneur episode with Michelangelo Mortellaro about a different approach to estate planning.Here are some of the beneficial topics covered on this week’s show:●    How there is an entire area of transactional law that doesn’t require litigation.●    How over 85% of people don’t have an estate plan in place.●    Why it’s important to make sure you have an estate plan in place.●    Why people shouldn’t put off their estate planning.●    How trust and estate planning are for everyone, not just the rich. Connect with Michelangelo:Guest Contact InfoTwitter @MortellaroLawFacebook facebook.com/mortellarolawLinkedIn linkedin.com/company/mortellarolawLinks Mentioned: mortellarolaw.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Business ContractsAndrea Wheeler, Wheeler Legal – The Sharkpreneur podcast with Seth Greene Episode 709 Andrea WheelerAndrea Wheeler grew up in Miami, Florida. Andrea received a bachelor’s degree in Finance from Florida State University and then worked in Finance at a large technology company on the Space Coast before obtaining her law degree from Stetson University, College of Law. Before Andrea started her own law firm, she worked for in house legal departments and for a boutique law firm focusing on commercial litigation where she handled a variety of business disputes.​Andrea's litigation experience taught her what agreements need to contain to stand up to a legal challenge and ways to protect her clients' rights. Her business background has been essential in applying legal advice to business matters.  As a small business owner herself, Andrea is passionate about helping others grow their businesses while reducing risk and mitigating potential legal issues. Andrea formed her own firm to be able to provide personalized service to her clients. Listen to this illuminating Sharkpreneur episode with Andrea Wheeler about business contracts.Here are some of the beneficial topics covered on this week’s show:●     How many business owners make the mistake of not having contracts in place.●     Why business owners shouldn’t use online services to piece together a contract.●     How different businesses will need different contracts in place for protection.●     Why shaking a hand to make a business deal isn’t a safe practice for businesses.●     How not having a contract in place could lead to stressful litigation and even the closure of the business. Connect with Andrea:Guest Contact InfoInstagram@wheelerlegalFacebookfacebook.com/wheelerlegalLinkedInlinkedin.com/in/andrea-wheeler-ba704023Links Mentioned:wheeler-legal.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

How to Market Your Business to Investors and Your Target MarketDavina Federgreen, Federgreen Consulting– The Sharkpreneur podcast with Seth Greene Episode 708 Davina FedergreenDavina Federgreen is a driven business professional that specializes in unique and luxury products to high-net-worth, corporate clientele, sports athletes and celebrity clientele including private aircraft, exotic cars, private fine art collections, luxury items and services, exclusive club memberships, event access and bespoke one-of-a-kind experiences.Listen to this illuminating Sharkpreneur episode with Davina Federgreen about how to market your business to investors and your target market.Here are some of the beneficial topics covered on this week’s show:● How startups and Fortune 500 companies need a good roadmap to follow.● Why it’s almost impossible to rank number one on a Google search.● How your budget and forecast need to be in place when you’re raising capital.● Why business plans and pitch decks need to be engaging and tell a story.● How there is always potential to grow in your life and in your business.Connect with Davina:Guest Contact InfoTwitter@VipBizConsultInstagram@federgreenconsultingFacebookfacebook.com/FedergreenConsultingLinkedInlinkedin.com/company/11470136Links Mentioned:federgreenconsulting.com Learn more about your ad choices. Visit megaphone.fm/adchoices

The Blue Jeans MillionaireTJ Rohleder, TJRohleder.com – The Sharkpreneur podcast with Seth Greene Episode 707 TJ RohlederTJ Rohleder, known as America’s Blue Jeans Millionaire, is an entrepreneur, author, and podcaster. But he’ll tell you there’s nothing special about him. He’s probably a lot like you, having grown up in a family with modest means. As a young adult, TJ attended a networking meeting, where he first developed the itch for success. He sent away for all kinds of plans and programs for making money, and in 1988 discovered a simple business that worked like crazy. Since that time, he’s become devoted to discovering the hottest marketing and success strategies and helping other entrepreneurs discover the dream of financial freedom. If you’re not making all the money you want in your business, check out one of TJ’s 60+ books, listen to one of his podcasts, or become a member of one of his coaching programs today. Listen to this illuminating Sharkpreneur episode with TJ Rohleder about becoming the Blue Jeans Millionaire.Here are some of the beneficial topics covered on this week’s show:●    Why starting a business with your best friend might not be the best idea.●    How media changes over the years has made running a business easier.●    Why your clients always need to feel like you’re the best in the business.●    How people struggle with self-promotion because of a lack of confidence.●    Why writing a book can position people as authorities in their marketplace. Connect with TJ:Guest Contact InfoFacebookFacebook.com/bluejeansmillionaireLinks Mentioned: tjrohleder.com   Learn more about your ad choices. Visit megaphone.fm/adchoices