SharkPreneur

The Raw Truth About CopywritingBond Halbert, BondHalbert.com – The Sharkpreneur podcast with Kevin Harrington and Seth Greene Episode 762 Bond HalbertBecause of the book The Boron Letters, it’s well documented that Bond Halbert was given the most thorough education in direct marketing history directly from his father Gary C. Halbert but... Bond has continued the family tradition of creating marketing breakthroughs and showing professional copywriters how to write copy which brings in more sales. Most recently, Bond published the very first book ever written on editing sales copy which many copywriters labeled an instant classic because it’s written in that characteristic Halbert style of being simple yet highly effective way of showing copywriters how to keep a prospect’s attention. After copychiefing some of the largest financial promotions of our time, Bond pioneered many tactics for getting the highest email open rates in any industry. After he passed away Bond and his brother Kevin took ownership of TheGaryHalbertLetter.com which is experiencing it’s largest growth spurt which Bond freely admits is built upon his father’s legacy. Along with his brother Kevin, Bond continues to put out the very best copywriting and other direct marketing related products the industry has to offer, including the now famous Halbert All-Star Audio Series, The Halbert Memorial event and updated versions of his father’s famous books Max Money and The Boron Letters. The brothers also started the now super popular Gary Halbert Copy Club on Facebook Listen to this illuminating Sharkpreneur episode with Bond Halbert about the raw truth about copywriting.Here are some of the beneficial topics covered on this week’s show:- How people sort their emails by using different email addresses.- Why it’s important to send emails to people’s primary email address.- How there are three main phases in copywriting and what they are.- Why keeping your audience engaged is very important for copywriters.- How copywriters need to pay attention to the experience everyone is having. Connect with Bond:Guest Contact InfoTwitter @BondodogFacebook facebook.com/bond.halbertLinks Mentioned: bondhalbert.com thegaryhalbertletter.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Guardianship, Probate, and Estate Planning , Natalia Bevilacqua, Bevilacqua Law – The Sharkpreneur podcast with Seth Greene Episode 761 Natalia BevilacquaNatalia Bevilacqua is an attorney licensed in Texas and Florida. She graduated from Florida Atlantic University with a dual major in Business Administration and Marketing and earned a law degree from Nova Southeastern University Shepard Broad Law Center. Natalia started her private practice in 2014 with a goal of helping clients protect their legacy from unintended (and often harmful) effects of state-prescribed distribution of their assets that were earned by prudence and hard-work. When her clients entrust her with their most personal legal matters, Natalia prides herself on taking great care of them, which means speed to some, compassion and frequent communication to others, reasonable cost to someone else. With tremendous support from her family, Natalia built a legal practice that delivers desired legal results and produces satisfied clients. Natalia limits her practice to the interrelated areas of Probate Administration, Guardianship and Estate Planning. Probate Administration experience makes her a better Estate Planning attorney because she sees the practical effects of estate planning documents (or lack thereof) daily. Her knowledge of the legal process and deep compassion for families that find themselves in need of guardian appointment for their loved one, make her a great Guardianship attorney. Natalia’s most proud moments in life are when she sees children being kind, thoughtful, happy, and productive people, and when a grateful client tells her that she did a great job for them. Listen to this illuminating Sharkpreneur episode with Natalia Bevilacqua about guardianship, probate, and estate planning. Here are some of the beneficial topics covered on this week’s show:- Why it’s important for attorneys to focus on one field instead of dabbling in many.- What probate is and why it’s important for people to seek legal counsel.- How prepping in advance can help deal with the expense and delays of probate.- Why going through probate is an expensive process for individuals.- How the last thing people want to do is deal with court proceedings after losing a loved one.  Connect with Natalia:Guest Contact InfoFacebook facebook.com/ProbateWillsTrustsLinkedIn linkedin.com/in/natalia-bevilacqua-682678121Links Mentioned: bevilacqualaw.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Networks: IT Department in a BoxHeinan Landa, Optimal Networks – The Sharkpreneur podcast with Seth Greene Episode 760 Heinan LandaHeinan Landa founded Optimal Networks in 1991. The goal? Build a technology services company that would not only provide its clients with mind-blowing results, but have serious fun doing so. We'd say it worked out well. Listen to this illuminating Sharkpreneur episode with Heinan Landa about Optimal Networks, your IT department in a box.Here are some of the beneficial topics covered on this week’s show:- How technology continues to change quickly and to thrive you need to stay up to date- How Optimal Networks will take you through all your IT challenges.- Why it’s important to have a strong, values base culture at your company,- How Optimal Networks is in business to give you the best IT results for your business.- Why having a particular niche to serve can help with your company’s success. Connect with Heinan:Guest Contact InfoTwitterInstagramFacebookLinkedIn linkedin.com/in/heinan-landaLinks Mentioned: optimalnetworks.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Grow Your Business Like a WeedStu Heinecke, Cartoonists.org – The Sharkpreneur podcast with Seth Greene Episode 759 Stu HeineckeStu Heinecke is a hall-of-fame nominated marketer, a Wall Street Journalcartoonist, best-selling business author, and founder of Cartoonists.org, a group of prominent cartoonists from around the world who donate their art to help charities raise funds. The American Marketing Association just recognized him as “the father of Contact Marketing,” a term coined in his highly successful book, “How to Get a Meeting with Anyone”.Stu is a noted speaker and furnishes agency, training, and consulting support for clients all over the world, from his base on a beautiful island in the Pacific Northwest. He also conducts island strategy sessions aimed to produce rapid growth of client enterprises. Listen to this illuminating Sharkpreneur episode with Stu Heinecke about growing your business like a weed.Here are some of the beneficial topics covered on this week’s show:- How cartoons are often the most read and remembered parts of newspapers.- Why using cartoons is an extremely successful marketing tactic.- How people have done outrageous things to get meetings with the right people.- What content marketing it and how you can use it in your business.- Why you should be including the executive assistant and not try to go around them. Connect with Stu:Guest Contact InfoTwitter @StuHeineckeInstagram @stuheineckeFacebook facebook.com/BystuheineckeLinkedIn linkedin.com/in/stuheineckeLinks Mentioned: stuheinecke.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

From Hooligan to Helping EntrepreneursAlex Jeffreys, Clients in Abundance – The Sharkpreneur podcast with Kevin Harrington and Seth Greene Episode 758 Alex JeffreysAlex Jeffreys is the CEO and Founder of Clients in Abundance, and one of the most in-demand internet marketing Coaches and Consultants on the planet. To date, Alex has mentored thousands of clients around the globe, helping them reach new peaks in business and profitability. He’s “the guy who’s helped more startup entrepreneurs succeed than anyone else in internet marketing history.” Moving forward, Alex has a mission to transform the Coaching Industry forever and openly shares his wealth of experience and proven knowledge with every single client who enters the Clients in Abundance program. Listen to this illuminating Sharkpreneur episode with Alex Jeffreys about going from being a hooligan to helping entrepreneurs.Here are some of the beneficial topics covered on this week’s show:- How there are only a few things you must do to make a million dollars.- Why leveraging yourself correctly can get you in front of the right audience.- How there are only three ways to grow a business and what those are.- Why you must simplify if you want to multiply your business.- How you need to look after your clients for retention and ascension. Connect with Alex:Guest Contact InfoInstagram @alexjamesjeffreysFacebook facebook.com/clientsinabudanceconsultingLinkedIn linkedin.com/company/clients-in-abudance Links Mentioned: clientsinabundance.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

From Prosecutor to Family LawAndrew Reder, SessumBlack.com – The Sharkpreneur podcast with Seth Greene Episode 757 Andrew RederAndrew D. Reder is an experienced trial attorney. He has earned a Martindale-Hubbell, AV “Preeminent”® Peer Review Rating—the highest possible rating in both Legal Ability and Ethical Standards. He has been named to the lists of Florida Super Lawyers Rising Stars in Family Law and Lawyers of Distinction. Andrew devotes 100% of his practice exclusively to marital and family law. Listen to this illuminating Sharkpreneur episode with Andrew Reder about transitioning from prosecutor to family law.Here are some of the beneficial topics covered on this week’s show:- How family law revolves around helping people solve problems.- Why getting a divorce isn’t always simple and may not be resolved quickly.- How filing for divorce is the same as filing a lawsuit and what that entails.- Why you need to consult with attorney before you start to file for divorce.- How family lawyers spend a lot of time staying up to date on law changes. Connect with Andrew:Guest Contact InfoFacebook facebook.com/SessumBlackCaballeroFicarrottaFamilyLawLinkedIn linkedin.com/company/sessums-black-caballero-fecarrotta---marital-&family-lawLinks Mentioned: sessumsblack.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Disrupting the Legal IndustryGalen Hair, Insurance Claim HQ – The Sharkpreneur podcast with Seth Greene Episode 756 Galen HairGalen M. Hair, an aggressive and relentless litigator, is licensed in multiple states and boasts clients from around the world. With large wins both at home and across the country and an impressive record of favorable results, Mr. Hair gained a reputation for getting the job done both inside and outside the court room early on in his career.He focuses not only on the litigation in front of the client, but the long term personal and business effects that his clients’ issues will cause. Viability is key and no small victory is worth it if the client is put in a more detrimental position. With both large firm and boutique firm experience, he combines a large firm comprehensive approach to a small firm low-cost model to achieve impressive results with minimal financial expense. His clients are family to him and it shows.Mr. Hair has been fortunate enough to have several clients enlist him in “bet the company” litigation and has been tasked with protecting clients’ assets during litigation. He enjoys nothing more than fighting for his clients and his uses his unique work ethic, his diverse background, and his courtroom skills to do just that.Mr. Hair is involved in several community-based organizations including Access Louisiana and the 610 Stompers. When he is not fighting for clients or raising money for a good cause, he is focused on skills enrichment – often attending continuing education “just to brush up.”This unwavering success to continual improvement has led him to be named as a Super Lawyer Rising Star, a Top Lawyer by New Orleans Magazine, the Pro Bono Publico Award and numerous other accolades. Listen to this illuminating Sharkpreneur episode with Galen Hair about disrupting the legal industry.Here are some of the beneficial topics covered on this week’s show:- How many law firms don’t provide holistic services like Insurance Claim HQ does.- Why it’s vital to have an intention-based business instead of a profit-based business.- How sometimes you must make yourself uncomfortable to find success.- Why you shouldn’t box your business into only offering certain services.- How if you’re the absolute best at what you do, no one can ever catch up. Connect with Galen:Guest Contact InfoTwitter Claim_HQInstagram @insuranceclaimhqFacebook facebook.com/insuranceclaimhqLinkedIn linkedin.com/company/insuranceclaimhqLinks Mentioned: insuranceclaimhq.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Align M & A AdvisoryDena Jalbert, Align Business Advisory Services – The Sharkpreneur podcast with Seth Greene Episode 755 Dena JalbertPrior to launching Align Business Advisory Services in 2010, Dena Jalbert, Founder and CEO, worked for a variety of companies in various financial leadership roles. She spent time with the Big Four accounting firms, where she gained experience in forensic accounting, transaction advisory services and mergers & acquisitions. She also worked for the Tribune Media Company, where she worked closely with the Publisher doing acquisitions of smaller local publications. Her last position with a private equity group, doing acquisition work for HVAC companies, is where Jalbert identified a significant opportunity to apply her skills and knowledge to a different market segment. Listen to this illuminating Sharkpreneur episode with Dena Jalbert about mergers and acquisitions.Here are some of the beneficial topics covered on this week’s show:- How business owners can make their businesses recession resistant.- How business owners need to pay attention to opportunities that present themselves.- Why it’s so important to find the right partner for a merger or acquisition.- How investors and acquirers buy businesses for the future.- How businesses must meet the personal needs of the owners, the economics, and growth potential for a merger or acquisition to be successful. Connect with Dena:Guest Contact InfoTwitter @align_BAFacebook facebook.com/alignBALinkedIn linkedin.com/company/align-business-advisory-servicesLinks Mentioned: alignba.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

You Can’t Go Broke While GivingAkbar Sheikh, AkbarSheikh.com– The Sharkpreneur podcast with Kevin Harrington and Seth Greene Episode 754 Akbar SheikhAkbar Sheikh is a #1 international best-selling author, speaker, master of the 7 Ethical Principles of Persuasion, has helped 8 funnels hit 7 figures, father, and philanthropist with a concentration on orphans and giving gift of vision to blind children. He is on a mission to create a massive impact through coaching and believes that as people earn more, they can give more to their families, communities, and favorite charities - hence, making the world a better place. Listen to this illuminating Sharkpreneur episode with Akbar Sheikh about how you can’t go broke while you’re giving.Here are some of the beneficial topics covered on this week’s show:- How leaving behind your vices can set you up for great success.- Why sharing your content and your story can help you build your business.- How helping people change their lives is more important than making money.- Why the top one-percent thinks and does things differently from the masses.- How people fail at business because they are not ready to be business owners. Connect with Akbar:Guest Contact InfoTwitter @TheAkbarSheikhInstagram @theakbarsheikhFacebook facebook.com/AdmiralAkbarSheikhLinks Mentioned: akbarsheikh.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

The Lucky FormulaMark Lachance, Maxy Media – The Sharkpreneur podcast with Seth Greene Episode 753 Mark LachanceMark Lachance is a renowned figure in the business world, who possesses a deep understanding of the sales process. Having owned and operated several businesses in which lead generation acted as a sales and marketing staple, Mark is a master of lead generation and continues to apply and grow his expertise through current projects. Listen to this illuminating Sharkpreneur episode with Mark Lachance about the lucky formula.Here are some of the beneficial topics covered on this week’s show:- Why stressful times in your life teach you to the most important lessons.- How minority shareholders have a hard time getting things done in the business.- Why you should be working in a field you want to be working in.- How business owners need to be educated on how to blitz scale a business.- Why the first rule of fast growth is to hire slowly and fire quickly. Connect with Mark:Guest Contact InfoTwitter @mlachanceInstagram @misterluckyofficialFacebook facebook.com/mark-lachance.50LinkedIn linkedin.com/in/mark-lachance-7402615Links Mentioned: theluckyformula.com theluckyformula.com/quiz  Learn more about your ad choices. Visit megaphone.fm/adchoices