SharkPreneur

Selling B2B SaaS CompaniesLowell Ricklefs, Traction Advising – The Sharkpreneur podcast with Seth Greene Episode 817 Lowell RicklefsLowell Ricklefs is the Founder of Traction Advising which specializes in helping B2B SaaS companies with >$5M ARR get acquired. Lowell’s been a Co-founder/CEO/Chairman, COO of a $120M public company, Startup CRO and Global VP Rockwell. He’s a Global Mentor, Investor, Board member and CEO coach.As a founder/CEO he knows what it’s like to start up a company, build a product, hire employees, raise money, find customers, keep them happy and make payroll. He leverages this experience to craft acquisitions that get the best outcome for the founders and investors structured to maximize success. Listen to this illuminating Sharkpreneur episode with Lowell Ricklefs about selling B2B SaaS companies.Here are some of the beneficial topics covered on this week’s show:- How there are little things businesses can do to improve their metrics with little effort.- Why it’s important to say no to some clients and not take on too much.- How historically people went to banks to sell their companies and why that isn’t the best method.- How SaaS companies are financially simple and infinitely scalable. Connect with Lowell:Guest Contact InfoLinkedIn linkedin.com/company/traction-advising-m&aLinks Mentioned: tractionadvising.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

816: Articulate B2B Marketing , Matthew Stibbe, ArticulateMarketing.com  Articulate B2B MarketingMatthew Stibbe, ArticulateMarketing.com – The Sharkpreneur podcast with Seth Greene Episode 816 Matthew StibbeMatthew Stibbe created marketing strategies, content and campaigns for clients including Microsoft, Google, LinkedIn and HP and contributed to Wired, Forbes and Popular Science.Currently, he is CEO at Articulate Marketing, a UK marketing agency specializing in the technology sector. Also, his geek credentials are strong. Previously, he was founder and CEO at Intelligent Games, a 70-person computer games company where he designed games for LEGO and produced two games based on Dune.Matthew also has his commercial pilots license and an advanced wine diploma. (Have you seen the film Somm? Like that!) At some point in the previous millennium, he studied history at Oxford University. These days, he blogs about modern management at www.geekboss.com, about marketing at www.articulatemarketing.com and wineat www.vincarta.com. Listen to this illuminating Sharkpreneur episode with Matthew Stibbe about Articulate Marketing.Here are some of the beneficial topics covered on this week’s show:- How companies pay writers more than magazines do for writing articles.- Why it’s important to earn the readers trust and engage them.- How writers must deeply research and understand what they write about.- Why writers need to understand what the audience wants and finds interesting.- How writers must know the correct language and position what they are selling the right context. Connect with Matthew:Guest Contact InfoTwitter @wearearticulateInstagram @wearearticulateFacebookFacebook.com/ArticulateMarketingLinkedInLinkedin.com/company/articulate-marketingLinks Mentioned: articulatemarketing.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

815: Privacy and Technology Law , Gabe Kotch, Invicti Security Corp. Privacy and Technology LawGabe Kotch, Invicti Security Corp. – The Sharkpreneur podcast with Seth Greene Episode 815 Gabe KotchGabe Kotch has been practicing for nearly 20 years, with the majority of that in-house. He started as a litigator but has practiced in the privacy and technology transactions space for a large part of his practice. He has held several in-house rolls, with advancing leadership, and is now Assistant General Counsel with a cybersecurity technology provider. Listen to this illuminating Sharkpreneur episode with Gabe Kotch about privacy and technology law.Here are some of the beneficial topics covered on this week’s show:- Why business owners should hire in-house council to help them.- How business owners should not negotiate their own agreements.- Why lawyers must prove to business owners the value of in-house council.- How you might need help from outside council on certain cases. Connect with Gabe:Guest Contact InfoLinkedIn linkedin.com/in/Gabriel-kotch-esq-cipp-us  Learn more about your ad choices. Visit megaphone.fm/adchoices

Scaling Your BusinessStuart Leo, Waymaker.io – The Sharkpreneur podcast with Seth Greene Episode 814 Stuart LeoStuart Leo leads the team at Waymaker.io. Waymaker is the intelligent business strategy software that helps you dynamically manage business growth and goals in the 21st century.Like a smart watch listens, diagnoses, tracks and empowers a user to set goals for a healthy life; Waymaker listens, diagnoses, tracks and empowers users to set goals for dynamic business growth. Listen to this illuminating Sharkpreneur episode with Stuart Leo about scaling your business.Here are some of the beneficial topics covered on this week’s show:- How most business owners don’t have a way to strategically plan their businesses.- Why leading people and managing businesses must be different than it was in the 10th century. - How many businesses don’t have a decision-making tool that lets them have a course of action.- Why our enemy in business is the gap between where you are today and where you want to be.- How you gain great awareness about your business through objective reality. Connect with Stuart:Guest Contact InfoInstagram @waymaker.ioLinkedIn linkedin.com/company/waymakerLinks Mentioned: waymaker.io  Learn more about your ad choices. Visit megaphone.fm/adchoices

Get Your Customers to Refer Like CrazyLuke Acree, ReminderMedia – The Sharkpreneur podcast with Seth Greene Episode 813 Luke AcreeLuke Acree is an authority on leadership, a lead generation specialist, and a referral expert who passionately believes that businesses run on relationships. By teaching the principles of relationship marketing, he’s helped more than 100,000 entrepreneurs and small businesses grow their companies. He’s grown his own company, ReminderMedia, to over $300 million in sales and earned it a place on Inc. 5000’s list of the Fasting Growing Companies in America four years in a row. ReminderMedia’s also been included on Philadelphia’s Top 100 Places to Work. Luke co-hosts a podcast with his CMO called Stay Paid, which routinely appears in the Top 30 Marketing Podcasts on Apple Podcasts. He’s been featured in Entrepreneur magazine, Forbes, Yahoo Finance, Disrupt magazine, Inman News, and Foundr.com. And he’s a frequent guest on podcasts including SharkPreneur with Kevin Harrington and Seth Greene, Marketing Genius with Grant Wise, and Real Estate Rockstars. Listen to this illuminating Sharkpreneur episode with Luke Acree about getting your customers to refer your business.Here are some of the beneficial topics covered on this week’s show:- Why print has become more popular since the pandemic hit and is a great tool.- How people are starved for good quality content right now.- Why print can create an emotional impact with people and how they remember it longer.- How sending out a magazine can be better than using your business card.- Why business need relationship-based marketing and how to achieve that. Connect with Luke:Guest Contact InfoTwitter @ReminderMediaInstagram @remindermediaFacebook facebook.com/ReminderMediaLinkedIn linkedin.com/company/remindermediaLinks Mentioned: remindermedia.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

812: Supporting the Personal Injury Industry , Mitchell Holland, Vitality Health Inc.Supporting the Personal Injury IndustryMitchell Holland, Vitality Health Inc.– The Sharkpreneur podcast with Seth Greene Episode 812 Michell HollandDr. Mitchell Holland is the current Executive Director at Vitality Health Group, the California based nationwide medical service organization for injury victims. He is also Director of Client services at Spartacus Law firm in Nevada. As a medical evaluator for the State of California and a financial educator for over 30 years, his expertise is a nexus of medical, legal, and financial subject matter which makes him uniquely qualified to assist injury victims, their doctors, and their legal counsel through the difficult waters of recovery and just compensation, and to provide deep financial assistance and expertise to all parties involved in the process. A victory for one is a victory for all.Listen to this illuminating Sharkpreneur episode with Mitchell Holland about supporting the personal injury industry.Here are some of the beneficial topics covered on this week’s show:- How it’s vital to remember that you are not alone when you’re a personal injury victim.- Why injury victims are at such a disadvantage to large corporate interests.- How many personal injury cases settle because people don’t have the time or expertise to continue.- Why lawyers sometimes must pay upwards of a million dollars to pay for medical experts.- How having a large network can lead to business through referrals. Connect with Mitchell:Guest Contact InfoFacebook facebook.com/vitalityhealthincLinkedInLinkedin.com/company/vitalityhealthincLinks Mentioned: vitalityhealthinc.org   Learn more about your ad choices. Visit megaphone.fm/adchoices

811: Disrupting the Publishing Industry , Scott Turman, BrightRay PublishingDisrupting the Publishing IndustryScott Turman, BrightRay Publishing– The Sharkpreneur podcast with Seth Greene Episode 811 Scott TurmanScott Turman is a technologist, entrepreneur, and author that is making book writing accessible. He started his career writing code and cryptographic systems for organizations such as NASA, the US Department of Defense, Disney, and other Fortune 500s. He is the founder and CEO of BrightRay Publishing, a company that offers writing and publishing services for founders, CEOs, celebrities, sports figures, politicians, and other professionals. Scott has co-written two books, Stop Getting Fu*ked by Technical Recruiters: A Nerd’s Guide to Negotiating Salary and Benefits which reached Amazon’s Top 10 rank for its category, and How to Build Your Brand with a Book: Establishing Yourself as a Published Expert. Scott was named after Scott Carpenter, the fourth American in space. His father, Arthur Turman, had worked with Scott Carpenter on Mercury-Atlas 7 at NASA. Scott is married to the Belgian architect Birgit Turman. He lives with his wife and son in Maitland, Florida.Listen to this illuminating Sharkpreneur episode with Scott Turman about disrupting the publishing industry.Here are some of the beneficial topics covered on this week’s show:- How books are a good way to get new business and build a brand.- Why writing a book can be beneficial to business owners and entrepreneurs. - What a knowledge panel on Google is, how it works, and how to get on it.- How to get around gatekeepers to facilitate your dream connections.- Why entrepreneurs should think of themselves as synonymous with their brand.Connect with Scott:Guest Contact InfoTwitter @ScottTurman @BrightrayPubInstagram @ascottturman @brightraypublishingFacebook facebook.com/scott.turman facebook.com/brightraypubLinkedIn linkedin.com/in/scottturman linkedin.com/company/brightray-publishingLinks Mentioned: brightray.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Exploding Your Revenue Through New Customer Retention TechnologyJohn Turnham, Wallet Inc. – The Sharkpreneur podcast with Kevin Harrington and Seth Greene Episode 810 John TurnhamJohn Turnham, founder and chief technology officer of Santa Barbara, California-based Wallet Inc., recognized these issues were creating a barrier between businesses and consumers that could soon undermine what is largely considered a mutually beneficial relationship. So, in 2014, he leveraged his more than 20 years of software-development expertise and created Wallet Inc. ­– a proprietary, web-based software as a service (SaaS) system that combines rewards organization, customer relationship management (CRM), digital-payment technology, and a direct-to-consumer marketing platform.Listen to this illuminating Sharkpreneur episode with John Turnham about exploding your revenue through new customer retention technology.Here are some of the beneficial topics covered on this week’s show:- How Wallet Inc. is a customer retention tool used by casinos and small business.- Why customer retention is so important and how to achieve that.- How there are four different kinds of customers, what they are, and how they function.- Why businesses need to understand the behaviors for different types of customers.- How many businesses don’t know who their customers and why that is a problem. Connect with John:Guest Contact InfoTwitter @wallet_incInstagram@wallet_incLinkedIn linkedin.com/company/wallet-incLinks Mentioned: wallet.incwallt.inc/shark  Learn more about your ad choices. Visit megaphone.fm/adchoices

Breakthroughs in Advancing HumanityDr. John Demartini, The Demartini Method– The Sharkpreneur podcast with Seth Greene Episode 809 Dr. John DemartiniDr. John Demartini is a polymath and a world-renowned human behavior expert. He has over 4 decades of research across multiple disciplines. His work has been described by students as the "most comprehensive body of work," "an extensive library of wisdom" and "wisdom of the highest and most valuable order."Dr. Demartini's mission and vision is to share knowledge and wisdom that empowers you to become a master of your own life and destiny.He's an internationally published author, a global educator and the founder of the Demartini Method, a revolutionary tool in modern psychology.His education curriculum ranges from personal growth seminars to corporate empowerment programs. He shares life, business, financial, relationship and leadership empowerment strategies and empowerment tools that have stood the test of time.Listen to this illuminating Sharkpreneur episode with Dr. John Demartini about breakthroughs in advancing humanity.Here are some of the beneficial topics covered on this week’s show:- How delivering more than what people expect sets you up well in business.- Why people have self-limiting beliefs and get in their own way.- How people compare themselves to other and then do things that aren’t a priority.- Why you shouldn’t put people on pedestals and minimize yourself.- How you shouldn’t require extrinsic motivation to do what’s important to you.Connect with Dr. John:Guest Contact InfoInstagram @drjohndemartiniFacebook facebook.com/drjohndemartiniLinkedIn linkedin.com/in/drjohndemartiniLinks Mentioned: DrDemartini.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Condition Specific MarketingRobert McDermott, Condition Specific New Patient Marketing Solutions – The Sharkpreneur podcast with Seth Greene Episode 808 Robert McDermottRobert McDermott is Founder and Chief Marketing Officer at Condition Specific New Patient Marketing Solutions, Inc. For the past 19 years he has been "in the trenches" helping chiropractors and dentists fill their offices with the exact type of patients (and case fees!) they want.He does this using his direct-response, PSA-style, 30-second TV commercials to generate the leads. Then he uses his proprietary email follow-up system to nurture and convert the leads into new patients. What's "old' is new again.With Google and Facebook constantly changing their algorithms and businesses getting deplatformed and "cancelled' left and right, they're discovering the benefits of TV advertising. People think TV advertising is way too expensive for them. And it is, if you do it the way the sales reps at the TV stations want you to. They want you to invest tens of thousands of dollars, using image-type ads to "build your brand". Robert’s direct-response, PSA-style commercials are the direct opposite. He’s an old school Dan Kennedy guy and subscribes to the old marketing adage, “Never do any marketing where the result can’t be track.” Listen to this illuminating Sharkpreneur episode with Robert McDermott about condition specific marketing.Here are some of the beneficial topics covered on this week’s show:- How writing articles about your product instead of ads can lead to more sales.- Why you need to have an email follow-up to convert leads into customers.- How leads who don’t convert are waiting for the right time and need to be nurtured.- Why dentist and chiropractors need help with their marketing strategies.- How you should advertise on platforms that cater to your market. Connect with Robert:Links Mentioned: conditionspecificmarketing.com  Learn more about your ad choices. Visit megaphone.fm/adchoices