SharkPreneur

Is your sales team underperforming? Before blaming the team, it might be time to consider the bigger picture. Learn how building trust and aligning marketing with sales can produce significant results.   In this episode of Sharkpreneur, Seth Greene speaks with Geoff Ketterer, an 8-Figure Sales Trainer & CRO. He shares his journey from being a chef to building a successful sales consulting business. After helping over 150 businesses grow, Geoff explains how to transform sales teams, the importance of internal culture, and how to use a hybrid social engine to attract better leads. His approach moves away from traditional sales tactics, focusing instead on building a sustainable and motivated team. Geoff’s insights are valuable for CEOs looking to improve their sales teams and scale without burning out.   Key Takeaways: → The most prominent misconceptions CEOs have about sales team struggles. → Why culture is the key to a high-performing sales team. → How skepticism in the market is affecting sales conversions. → How to align sales and marketing teams to achieve better results. → Strategies for scaling businesses without overloading the sales team.   Geoff Ketterer is the guy CEOs call when their sales teams are underperforming and they're tired of wasting money on disconnected strategies that don't work. With years of experience working alongside top-tier companies like 7th Level and Closers.io, Geoff knows how to fix broken teams and transform them into high-performing sales powerhouses. As a fractional CRO, he has helped over 150 businesses scale with his no-nonsense approach to aligning sales and marketing into one unstoppable revenue machine. He scaled Functional Medicine Academy from $7K/month to SIM/month in just 9 months, and he's done it for countless others since.   Connect With Geoff: Website Instagram TikTok LinkedIn   Learn more about your ad choices. Visit megaphone.fm/adchoices

Mastering the art of referral partnerships can propel your business to new heights, transforming how you connect, collaborate, and scale.   In this episode of Sharkpreneur, Seth Greene speaks with Brandon Barnum, CEO of HOA.com and bestselling author. He shares his inspiring journey from a struggling single dad to a successful entrepreneur who grew multiple businesses through raving referrals. With over 5 million business professionals impacted, Brandon now focuses on helping homeowners and businesses build lasting relationships through powerful referral networks. Listen as he reveals his secrets to creating thriving partnerships and how anyone can achieve exponential growth by leveraging trust and community.   Key Takeaways: → Why HOA.com is on a mission to connect professionals with homeowners in trusted local partnerships. → The role of AI and automation in scaling businesses and maintaining effective communication. → The difference between networking and referral partnerships, and why referral partnerships are more effective. → Insights on how real estate professionals can turn vendors into proactive partners to maximize their referral potential. → The importance of identifying and nurturing relationships with people already serving your idea clients.   Brandon Barnum is a serial entrepreneur and referral-marketing expert best known as CEO of HOA.com—the platform bringing together all 375,000 U.S. homeowner associations under the banner of “Unity Through Community.” Over three decades, he has launched and expanded multiple tech ventures and referral networks that serve over 5 million business professionals worldwide. Through his bestselling Raving Referrals books, practical workshops, and a national network of certified trainers, Brandon helps real estate agents, home-service professionals, and purpose-driven entrepreneurs increase their income, influence, and impact.   Connect With Brandon: HOA.com RavingReferrals.com X Facebook LinkedIn   Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to land meetings with decision-makers who seem out of reach? How to break through the noise with a personal touch that delivers results.   In this episode of Sharkpreneur, Seth Greene speaks with Stu Heinecke, a Wall Street Journal cartoonist, Hall of Fame-nominated marketer, and best-selling author of Get the Meeting. Stu is the creator of the concept known as contact marketing. This strategy utilizes personalized, creative outreach to secure meetings with anyone, including the most difficult-to-reach decision-makers. From sending custom cartoons to using AI tools, Stu shares how entrepreneurs can make their outreach stand out in an age of digital noise. He also discusses his new AI-enhanced version of his book, How to Get a Meeting with Anyone, and how he has kept his marketing fresh, human, and engaging over the years.   Key Takeaways: → How personalized cartoons can break through the noise in marketing. → Why AI plays a huge role in the future of contact marketing. → Why effective delegation is the most critical skill for entrepreneurs. → How to find and leverage your niche in the digital marketing world. → The power of humanization in your outreach strategies.   Stu Heinecke is a bestselling business author, a Hall of Fame-nominated marketer, and one of The Wall Street Journal’s cartoonists. In How to Get a Meeting with Anyone (2016), he introduced the world to “Contact Marketing,” which uses micro-focused campaigns to connect with critically important accounts and prospects. Using the twenty categories of contact campaigns outlined in the book, readers have achieved explosive growth in their careers, businesses, and lives. In Even More Outrageous Ways to Get a Meeting with Anyone (10-2019), Heinecke adds more techniques, tips, and strategies, more than sixty illustrated case studies, an updated Contact Marketing model that sets a new response baseline—at 100%—and introduces “Pocket Campaigns” as a replacement for business cards.   Connect With Stu: Website Facebook LinkedIn   Learn more about your ad choices. Visit megaphone.fm/adchoices

If burnout is the silent epidemic of high achievers, this episode is your wake-up call.   In this episode of Sharkpreneur, Seth Greene talks with Erika Glenn, COO and Co-founder of Glenn Professional Services and a TEDx speaker, who shares her deeply personal journey from corporate burnout to wellness entrepreneurship. After experiencing six hospitalizations in a single year and years of nonstop work, Erika created Enough by Me—a comprehensive recovery program for executives that combines integrative medicine, somatic therapy, nutrition, and community support. She reveals how she's helping high achievers reset their nervous systems, reclaim their energy, and heal from the inside out.   Key Takeaways: → The hidden signs of executive burnout most people miss. → How high achievers suppress burnout symptoms to protect their careers. → What a nervous system reboot looks like, and why it matters. → Why somatic therapy plays a key role in burnout recovery. → How community support combats the shame and isolation of burnout.   Erika Glenn, COO and Co-Founder of Glenn Professional Services, is a sought-after keynote speaker, TEDx presenter, and award-winning healthcare executive dedicated to inspiring the next generation of forward-thinking professionals. With a career spanning leadership roles in provider systems, healthcare conglomerates, and health tech startups, Glenn has helped Fortune 500 companies achieve clinical and financial success through innovation and strategic growth. A leader in healthcare transformation, Glenn has developed and scaled programs that improve patient outcomes, advance AI technology, and drive systemic change. Having overcome her health struggles, she brings a deeply personal perspective to her work—showing professionals that setbacks can be the foundation for extraordinary impact.   Connect With Erika: Website LinkedIn   Learn more about your ad choices. Visit megaphone.fm/adchoices

If you’re an entrepreneur looking to scale quickly, mastering delegation and understanding traffic are two secrets you can’t afford to ignore.   In this episode of Sharkpreneur, Seth Greene speaks with Kasim Aslam, a serial entrepreneur and best-selling author, who shares his journey from a welfare baby to a successful business owner with multiple seven and eight-figure businesses. Kasim discusses his philosophy on building businesses through talent acquisition and delegation, emphasizing that the key to success is not being the most intelligent person in the room, but rather surrounding oneself with more competent individuals. He also delves deep into solving traffic problems first and how businesses can thrive by focusing on leveraging external challenges to create opportunities.   Key Takeaways: → Why delegation is the most essential skill for an entrepreneur. → The difference between inventors and entrepreneurs. → Why talent acquisition is a life hack for entrepreneurs. → How to scale your business by leveraging the right people. → The importance of liquidity in business and personal finance.   Kasim Aslam has built six, seven, and eight-figure businesses, with two successful eight-figure exits, all driven by his ability to recruit and manage top remote talent worldwide. With extensive experience in hiring hundreds of people, he is a recognized expert on finding, training, and managing peak performers. His latest venture, Pareto Talent, specializes in recruiting, training, and matching high-performance Executive Assistants with growing entrepreneurs. Kasim firmly believes that remote hiring not only unlocks a global talent pool but also creates meaningful opportunities for professionals, particularly in emerging markets like Latin America. His mission is to connect entrepreneurs with dedicated, high-quality remote talent, fostering growth and providing financial and professional freedom to individuals around the world.   Connect With Kasim: Website Instagram X Facebook LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you prepared to protect your wealth from unexpected lawsuits?   In this episode of Sharkpreneur, Seth Greene speaks with Blake Harris, Founding Principal at Blake Harris Law and an expert in offshore asset protection. He shares essential insights into protecting your wealth through strategic planning. With ten years of experience and a proven track record of establishing thousands of offshore trusts, Blake offers practical advice to business owners, entrepreneurs, and high-net-worth individuals seeking to safeguard their assets. He explains why an offshore asset protection trust isn't just for the super-rich and how even those with $1 million in assets can benefit from this approach.   Key Takeaways: → The importance of setting up an offshore asset protection plan. → Clarifying the misconception that asset protection is only for the ultra-wealthy. → Why taxes remain unaffected by offshore trusts, and how to stay compliant with the IRS. → How to create the proper legal foundation for a successful offshore trust. → The future of asset protection in a changing legal and financial landscape.   Blake Harris is the founding principal at Blake Harris Law, specializing in offshore asset protection for clients worldwide. With a global network cultivated through travel to over 40 countries, Blake collaborates with trust companies, protectors, and bankers to provide tailored solutions for safeguarding wealth. An accomplished author and international speaker, he regularly educates professionals through legal education lectures on asset protection and offshore planning. Blake has appeared in major national publications, including Forbes, ABC, NBC, CBS, Fox News, and MarketWatch. He has built a significant social media following, with hundreds of thousands of followers. Before founding his law firm, Blake worked with one of America’s top wealth management firms, advising high-net-worth clients on asset protection strategies. Recognized as a “Rising Star” by Super Lawyers Magazine for five straight years, Blake is an AV®️ Preeminent™️ Attorney and actively participates in the American Bar Association and the Bars of Florida and Colorado. He lives in Miami Beach. Connect With Blake: Website X Facebook LinkedIn   Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you ready to elevate your Amazon business and brand?   In this episode of Sharkpreneur, Seth Greene speaks with Norman Farrar, a serial entrepreneur and Amazon expert, who shares powerful strategies for succeeding on Amazon and building a brand that thrives in a competitive market. From utilizing AI tools to enhancing product listings and diversifying sales channels, Norman provides invaluable insights on maximizing efficiency and profitability. With decades of experience, Norman reveals the secrets to building a loyal community and growing your brand beyond Amazon.   Key Takeaways: → Why selling on Amazon has become more challenging than ever.  → How AI is transforming Amazon listings. → Tips for building a strong brand presence on Amazon as a “micro brand.” → Key mistakes to avoid when selling on Amazon, including the dangers of low-cost strategies. → The role of personal branding and authority in building a sustainable business.     Norman Farrar is a visionary entrepreneur who provides online marketing and manages eCommerce solutions for brands. He has worked with Fortune 500 companies, including Coca-Cola, Mercedes-Benz, Microsoft, and 20th Century Fox. Since the early 1990s, Norm has focused on helping entrepreneurs improve their operations and unlock their business potential. Currently, he hosts the popular eCommerce podcast Lunch with Norm and co-hosts The Marketing Misfits.   Connect With Norman: Website Instagram X Facebook Group   Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you prepared to sell your business, or are there critical steps you might be missing?   In this episode of Sharkpreneur, Seth Greene speaks with Andy Cagnetta, CEO of Transworld Business Advisors, and takes us behind the scenes of business sales and acquisitions. With over 30 years of experience and a track record of successful transactions, Andy shares invaluable insights into what it takes to successfully sell or buy a business. From preparing your business for sale to navigating the complexities of the market, this conversation provides the knowledge entrepreneurs need to make better decisions for their future.   Key Takeaways: → The key systems and financial practices that make your business more valuable. → How to avoid common mistakes when preparing your business for sale. → Understanding the role of business brokers and how they help entrepreneurs. → How to sell your business without getting caught in analysis paralysis. → The future of business acquisitions and what buyers are looking for today. Andy Cagnetta, an IBBA Hall of Fame Inductee and CEO of Transworld Business Advisors, has led the company to global prominence since acquiring it in 1997. After relocating to Florida in 1995, Andy's exceptional performance helped him take ownership of the business brokerage and franchise organization. Under his leadership, Transworld has grown to over 1,000 brokers and 250+ franchisees worldwide, thanks to a strategic partnership with United Franchise Group in 2010. A recognized author, speaker, and trainer in business sales, valuation, and negotiations, Andy is also deeply committed to philanthropy. Through his signature event, "Andy’s Family Pasta Dinner," he has raised over $2.5 million for LifeNet4Families. Dedicated to community, family, and professional success, Andy resides in Hollywood with his wife, Allison, and their two children, Rachel and Lauren.   Connect With Andy: Website Instagram X Facebook LinkedIn   Learn more about your ad choices. Visit megaphone.fm/adchoices

What if you could achieve more in your business and personal life by doing less?   In this episode of Sharkpreneur, Seth Greene speaks with Ari Meisel, a renowned productivity expert and the founder of Less Doing, who shares his groundbreaking approach to doing less and accomplishing more. With over 15 years of experience, Ari teaches entrepreneurs how to optimize their time, automate tasks, and scale their businesses without burning out. From overcoming health challenges to transforming his productivity methods, Ari’s insights will empower you to work smarter, not harder.   Key Takeaways: → Learn how working fewer hours can make you more productive. → Discover the most common productivity mistakes entrepreneurs make. → Find out how delegation and automation can revolutionize your workflow. → How to identify repetitive tasks and start automating them. → The key to keeping a high-performing team without micromanaging.   Ari Meisel is a productivity expert, entrepreneur, and the founder of Less Doing. After overcoming a debilitating battle with Crohn’s disease, Ari reengineered his life, developing innovative systems to optimize, automate, and outsource everything that doesn’t bring joy or growth. He has since taught these principles to thousands of entrepreneurs and major organizations including NASA, Google, the Department of Defense, Tony Robbins, and Daymond John. Ari’s transformative methods have allowed him to run his business in less than 20 minutes a day while devoting his time to being a full-time husband and father of four. Through his work, Ari helps overwhelmed founders reclaim control of their time, energy, and businesses so they can build lives filled with purpose and freedom.   Connect With Ari: Website Instagram X Facebook LinkedIn   Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover how Concurrent is empowering RIAs with scalable solutions, autonomy, and strategic investments to drive business growth and enhance client service.   In this episode of Sharkpreneur, Seth Greene talks with Nate Lenz, co-founder and CEO of Concurrent, a platform created to support independent wealth management firms. Nate explains how Concurrent has evolved from a consulting firm to a leading force in the RIA space, managing over $13 billion in assets. He discusses how Concurrent helps RIAs grow by providing crucial back-office support, technology, and even minority equity investments. If you're an advisor aiming to expand or shift to independence, this episode offers useful insights into how Concurrent's innovative platform can boost your practice.   Key Takeaways: → How Concurrent helps independent advisors gain the benefits of scale without sacrificing autonomy. → The role of technology, compliance, and operations in enabling advisors to focus on client relationships. → The strategic investment model and how Concurrent is offering minority equity stakes in affiliated RIAs. → Insights into the cultural shift in the wealth management space, with more firms leaving traditional models for independence. → The challenges and rewards of scaling an RIA platform and attracting top talent in a competitive market.   Nate Lenz is the CEO and Co-Founder of Concurrent, a $7 billion OSJ-turned-RIA recognized as an InvestmentNews Best Place to Work in 2023. With over a decade of experience in the financial industry, Nate has built his career around supporting and empowering independent financial advisors to succeed without relying on traditional big-firm backing. Before launching Concurrent, he was Co-Founder and Managing Partner at I&A Consulting, specializing in mergers, acquisitions, and advisor recruiting. Earlier in his career, Nate served as Vice President of Succession Planning & Acquisitions at Raymond James Financial Services, where he led an in-house consulting team supporting more than 4,000 independent advisors. His experiences have fostered a strong commitment to helping advisors grow their businesses and navigate every stage of the entrepreneurial journey.   Connect With Nate: Website Instagram Facebook LinkedIn   Learn more about your ad choices. Visit megaphone.fm/adchoices