SharkPreneur

The 95% of Behavior Marketers IgnoreNeale Martin, Sublime Behavior Marketing – The Sharkpreneur podcast with Seth Greene Episode 952 Neale MartinNeale Martin is co-founder and CEO of Sublime Behavior Marketing, a behavioral marketing consulting firm dedicated to helping clients change customer and organizational behavior. His best-selling book Habit: The 95% of Behavior Marketers Ignore, updates marketing principles and practices based on pioneering brain research that reveals most consumer behavior is the result of unconscious habits and not deliberative choices. Neale works with clients to understand and influence the conscious and unconscious drivers of customer behavior. These insights influence product design, development, advertising campaigns, and product launches, as well as decisions not to launch or to avoid certain markets. Sublime Behavior uses an innovative and proprietary research methodology that decomposes customer behavior into its Intuitive and Executive mind components.Recently, clients engage Neale to apply these behavioral methodologies to organizational change.Sublime works with companies across diverse industry sectors including telecom, consumer electronics, consumer packaged goods, energy, technology, and pharma. His client list includes Samsung, P&G, Coca-Cola, Verizon Wireless, Campbell’s Soup, Eli Lilly, Merck, Godrej, Axiata, J. Walter Thompson, and Shell Oil.   Listen to this informative Sharkpreneur episode with Neale Martin about the 95% of behavior marketers ignore.Here are some of the beneficial topics covered on this week’s show:- How Neale’s book combines psychology, neuroscience, and marketing theories to explore the power of habits in consumer behavior.- Why our unconscious brain drives our habits and how our conscious brain rationalizes these actions. making it difficult to understand what truly drives consumers.- How consumers being driven by their subconscious makes it challenging to understand the true drivers of consumer behavior.- Why making consumers consciously think about their actions disrupts existing habits and helps them form new ones.- How simplifying the decision-making process can drive market adoption and attract customers. Connect with Neale:Guest Contact InfoLinks Mentioned: sublimebehavior.com Learn more about your ad choices. Visit megaphone.fm/adchoices

E-Commerce Email OptimizationJacob Anson, agencyJR – The Sharkpreneur podcast with Seth Greene Episode 951 Jacob AnsonJacob R. Anson is the Co-founder of agencyJR - a leading eCommerce email marketing agency with over $50m in email marketing revenue and over 500 serviced eCommerce stores over the last 3 years.  Listen to this informative Sharkpreneur episode with Jacob Anson about e-commerce email optimization.Here are some of the beneficial topics covered on this week’s show:- Why email marketing can be more efficient than Facebook ads.- How it’s important to utilize email automation and to set up core automations to generate extra revenue.- Why you must understand your target audience and their wants and needs.- How having well defined positions and documented responsibilities makes it easier to scale your team.- How being a fully remote company offers freedom and flexibility to its team members. Connect with Jacob:Guest Contact Info Instagram @agency.jr Links Mentioned: agencyjr.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

RedFork MarketingDave Diaz, RedFork Marketing – The Sharkpreneur podcast with Seth Greene Episode 950 Dave DiazDave Diaz is an entrepreneur with an ultimate drive to help build strong communities. He is the Director of Marketing and Founder at RedFork Marketing in Orlando, FL. He worked for one of the top tech companies in the world, Apple, for nearly a decade, learning and taking insight from some of the most influential marketing we have seen to date. In his tenure at Apple, he had the opportunity to meet hundreds of small business and franchise owners who showed great care and compassion for their craft. He noticed, however that when it came to marketing, these passionate owners, many times, didn’t know how to attract the right customer. Dave’s passion is to help these small businesses flourish, believing that small business helps build strong and capable communities. Today, he and his team of Designovators spend their days working with small business and franchise owners, realizing their passions, and helping them reach their goals through marketing and storytelling that inspires action.  Listen to this informative Sharkpreneur episode with Dave Diaz about RedFork Marketing.Here are some of the beneficial topics covered on this week’s show:- How the constant evolution of AI and trends can make marketing challenging.- Why it’s important to study and stay ahead of marketing trends. - How having regular morning meetings gets everyone in a company on the same page.- Why storytelling is one of the most powerful tools you can use in marketing.- How businesses have to be able to adapt and thrive in a rapidly changing industry. Connect with Dave:Guest Contact InfoTwitter @redforkteamInstagram @redforkteamFacebook facebook.com/redforkteam Links Mentioned: redforkmarketing.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Turning Searches into SalesJoseph Kahn, Hum JAM – The Sharkpreneur podcast with Seth Greene Episode 949 Joseph KahnFrom Award-Winning Pop Band to top ranker for Looney Tunes, Joseph Kahn finds himself lost in new search engine ranking tactics and building harmonics in digital teams daily. With that said, Joseph's many accomplishments include being named Leader of the Year for John Maxwell's company Maximum Impact in 2003, by practicing employee harmonics to reach Fortune's Top 500 Fastest Growing Company status. Now, Joseph takes his newly found SEO skills to create harmonic roadmaps for ranking at the top of Google. Joseph's Asperger's gives him a special flair for seeing patterns. This innate skill helps him at all SEO and Marketing levels to see the stuff that only scraper tools and software can see. Oh, and he's a drummer and played in a band with Katie Perry's Grammy-Award-Winning guitar player. He is also the father of 3 (2 boys and 1 girl) and his wife, a Dr. of Psychology, is a partner in his agency: Hum JAM. Listen to this informative Sharkpreneur episode with Joseph Kahn about turning searches into sales.Here are some of the beneficial topics covered on this week’s show:- How Hum JAM trains people on how to have effective SEO and digital marketing.- Why your message and method need to be in harmony with one another.- How your SEO should give you a return on your investment.- Why it’s so important to research your keywords properly.- How and SEO service should be providing new key words that will impact the client. Connect with Joseph:Guest Contact Info Twitter @HumJAMSEO Instagram@josephskahn Facebook facebook.com/humjamdigitalLinkedIn linkedin.com/in/josephskahn linkedin.com/company/hum-jam Links Mentioned:JosephSKahn.com humjam.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

InnerWill LeadershipTom Epperson, InnerWill Leadership Institute – The Sharkpreneur podcast with Seth Greene Episode 948 Dr. Thomas EppersonDr. Thomas Epperson is the President of InnerWill Leadership Institute, a 501(c)3 nonprofit that teaches leaders how to ignite human potential. With a doctorate in leadership from The George Washington University and over 20 years of experience as a leadership coach, facilitator, and speaker, he has helped more than 300 organizations transform their leadership—and their results.Now, Dr. Epperson’s bestselling book InnerWill breaks down this complex process intoactionable practices and real-world examples—with a healthy dose of humor—giving you the practical skills you need to lead more effectively at work, at home, and in your community. Listen to this informative Sharkpreneur episode with Dr. Thomas Epperson about InnerWill Leadership.Here are some of the beneficial topics covered on this week’s show:- How having a clear company culture that leads with values will extend out into your employees everyday lives, making them better people. - Why it’s important for businesses to have a positive influence on the world.- How most people need to better understand themselves to understand other people.- Why making choices that align with your goals and values makes you more effective over time.- How leading people and teams means being authentic to your true self. Connect with Dr. Epperson:Guest Contact InfoLinkedIn linkedin.com/company/innerwill Links Mentioned: innerwill.org   Learn more about your ad choices. Visit megaphone.fm/adchoices

Maximizing Abandoned Cart ValueAdam Robinson, Retention.com – The Sharkpreneur podcast with Seth Greene Episode 947 Adam RobinsonA former finance professional at Lehman Brothers, Adam Robinson's career took an unexpected turn after the 2008 financial crisis. Inspired by his roommates who had created Vimeo in their shared apartment, Adam embraced his inner marketing wizard and set his sights on a new adventure, launching Robly, an email marketing company. With no prior tech background, he grew the bootstrapped startup to $5M in revenue in just two years, earning it the #1 spot in customer satisfaction.As an iconoclastic thought leader, Adam has always been on the lookout for groundbreaking ideas. When a cutting-edge identity resolution feature he added to Robly gained immense user interest, he seized the opportunity to pivot. With an 8-figure exit, he founded GetEmails in late 2019, later rebranding it as Retention.com. Today, the company stands as a testament to Adam's innovative spirit, transforming anonymous website visitors into authenticated first-party data and unlocking unparalleled high-ROI marketing flows, all powered by a lean team and zero external funding. Listen to this informative Sharkpreneur episode with Adam Robinson about maximizing the value of an abandoned cart.Here are some of the beneficial topics covered on this week’s show:- How 85% of people who leave things in their cart aren’t signed in customers.- How the average cookie length is now seven days which means people aren’t logged in for as long anymore.- Why delivering amazing results to customers leads to acquiring more customers.- How sending a text that links back to a product your customer was looking at will likely get that customer to make the purchase.- Why you do have to be much more careful with your SMS marketing. Connect with Adam:Guest Contact Info Links Mentioned: retention.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Dominating with Video MarketingRidge Krauss, Ridgeline Media Marketing – The Sharkpreneur podcast with Seth Greene Episode 946 Ridge KraussRidge Krauss is a corporate Video Strategist in Boise, ID. Ridgeline Media Marketing is a Marketing Agency tailored for coaches and consultants, that creates highly engaging, educational, and converting video content for high ticket sales businesses. They focus on high quality lead generation and conversions through funnels and built out follow up sequences to massively increase traffic and conversions.Ridge developed his passion for video production back in 2017 when he did a documentary for a non-profit educating blind children. After seeing the reaction from viewers and how it impacted the foundation, Ridge knew this was his calling. Now he wants to share stories of people and build business through video. Listen to this informative Sharkpreneur episode with Ridge Krauss about dominating your market with video marketing.Here are some of the beneficial topics covered on this week’s show:- How having tangible results from video marketing sets you apart from your competitors.- Why video marketing is the lifeblood of every business.- Why you must effectively separate your video marketing from similar brands doing the same thing.- How you should figure out what your competitors aren’t willing to do for their customers and then do that.- How for every video you post asking for a sale, you must post five videos that provide straight value. Connect with Ridge:Guest Contact Info Links Mentioned: ridgelinemm.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Managing All Aspects of Content DevelopmentEric Elkins, WideFoc.us – The Sharkpreneur podcast with Seth Greene Episode 945 Eric ElkinsEric Elkins brings more than 20 years of writing, marketing, ePR, social media, and communications expertise to WideFoc.us clients. A former teacher and scientist, Eric was youth content editor at the Denver Newspaper Agency, and served as co-founder and publisher of Bias Media before joining PR and venture strategies firm Metzger Associates as New Media Practices Manager. In 2007, with companies struggling to understand the value and potential of effective, strategic social media planning, Eric formed WideFoc.us to consult for agencies and corporations, gradually building a team to manage all aspects of community management and content development. Eric serves on nonprofit boards, is an author and keynote speaker, and writes about his food and travel adventures for magazines and online media. Listen to this informative Sharkpreneur episode with Eric Elkins about managing all aspects of content development.Here are some of the beneficial topics covered on this week’s show:- How having a big name as a client can help grow your business.- Why it’s important to know when you need to ask for help.- How being a kind and compassionate owner and manager makes a big difference in the quality of work.- Why having a remote work team allows you to find the best person to fill a position.- How making sure your employees are happy and feel valued keeps them productive. Connect with Eric:Guest Contact InfoTwitter @widefocuscoInstagram @widefoc.usFacebook facebook.com/WideFocus Links Mentioned: WideFoc.us  Learn more about your ad choices. Visit megaphone.fm/adchoices

Disrupting Cooperate GiftingIsaac Hetzroni, Imprint Genius – The Sharkpreneur podcast with Seth Greene Episode 944 Isaac HetzroniIsaac Hetzroni is a product sourcing and merchandising expert. He has led his company Imprint Genius to become the #1 fastest growing company in its industry, helping both startups and Fortune 500 brands. Isaac has traveled around the world sourcing over 1000 products in his career.  Listen to this informative Sharkpreneur episode with Isaac Hetzroni about disrupting cooperate gifting.Here are some of the beneficial topics covered on this week’s show:- How your business should always be constantly evolving and changing to meet your customers’ needs.- Why you must differentiate yourself in the cooperate gifting space.- How giving options for cooperate giving makes more sense than sending everyone the same gift.- Why your cooperate gifts should be high end customizable.- How intent driven ads can send good leads for your business. Connect with Isaac:Guest Contact InfoTwitter @isaachetzInstagram @isaachetz Links Mentioned: thesourcingguy.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Veterinary MarketingJohn Donato, VeterinaryMarketing.com – The Sharkpreneur podcast with Seth Greene Episode 943 John DonatoJohn Donato is a highly accomplished entrepreneur and marketing expert who has made significant contributions to the industry. With a diverse portfolio of experiences, he has played a vital role in the success of numerous marketing agencies and currently owns three niche agencies, cementing his position as a leading figure in the field.From the early stages of his career, John displayed a natural talent for marketing and business development. He joined various marketing agencies as a partner, bringing his strategic insights and creative thinking to the table. His ability to understand market dynamics and consumer behavior proved invaluable, allowing him to drive growth and deliver exceptional results for clients.As the owner of three niche marketing agencies, John continues to leverage his expertise to deliver exceptional results for clients across various industries. His commitment to understanding client needs, coupled with his deep industry knowledge, allows him to develop tailored marketing strategies that drive business growth and maximize return on investment. Listen to this informative Sharkpreneur episode with John Donato about veterinary marketing.Here are some of the beneficial topics covered on this week’s show:- How giving away your services for free can lead to people paying for your services.- Why business owners need to consider user intent before relying heavily on social media marketing.- How it’s important to have a high-quality website that is mobile responsive.- How most veterinary practices don’t know that their website must be ADA compliant.- Why providing good customer service will help differentiate your business or vet practice. Connect with John:Guest Contact InfoInstagram @veterinarianmarketingFacebook facebook.com/veterinarianmarketingLinkedIn linkedin.com/company/veterinary-marketing-llc Links Mentioned: VeterinaryMarketing.com  Learn more about your ad choices. Visit megaphone.fm/adchoices