SharkPreneur

Crafting BrandsKate DiLeo, The Brand Trifecta – The Sharkpreneur podcast with Seth Greene Episode 962 Kate DiLeoKate DiLeo is a brand architect, #1 international bestselling author, and the founder of The Brand Trifecta. She is also an “accidental brand strategist” who discovered the power of branding in her first sales job. In the pursuit of making quota, Kate realized she needed to cut through the noise with a message that would compel prospects to want to have a conversation. It was that, or she was out of a job. Kate therefore threw out the complex sales scripts and instead delivered a simple pitch that shared what she did, how she could solve someone’s problem, and how she differed from the competition. The message worked because it gave prospects all the information they needed to take the next step.The success in Kate’s sales job was the catalyst for her career in branding, and it is this same brand pitch that she now teaches through The Brand Trifecta, the top branding SaaS product that has helped thousands of organizations craft brands that bring more prospects to the table, more users who click, and more customers who buy. When she is not partnering with clients to build brands that win more work, Kate teaches at some of the world’s premier marketing conferences and directly mentors startups through more than a dozen global accelerator programs. Listen to this informative Sharkpreneur episode with Kate DiLeo about the power of branding.Here are some of the beneficial topics covered on this week’s show:- How entrepreneurs should learn the art of delivering a systematic brand pitch.- Why building brands requires crafting effective pitches.- How an effective pitch doesn’t overwhelm potential clients with too much information.- Why finding ways to generate passive revenue is important for any business venture.- How it’s valuable to document processes and create a brand play book to create consistent results. Connect with Kate:Links Mentioned: katedileo.com Learn more about your ad choices. Visit megaphone.fm/adchoices

From 100,000 in Debt to 40 Million in RevenueMatt Shoup, MattShoup.com– The Sharkpreneur podcast with Seth Greene Episode 961 Matt ShoupMatt Shoup is a Jesus follower, husband, father, an award-winning serial entrepreneur, author, keynote speaker, Spain aficionado, aspiring paella chef, Brazilian Jiu Jitsu black belt, and Spanish coffee addict.Matt’s entrepreneurial journey began at the age of 10, when he started a lawn mowing business to earn $200 for a boombox. It was then that Matt discovered his passion and love of business.Ten years later, while studying at Colorado State University, Matt was recruited by a college painting company, where he learned even more about sales, marketing, and business operations. Matt made lots of money in college and then spent three times what he made.In March of 2005, Matt was recently married, six figures in debt and working at a job he hated as a loan officer. Matt was laid off from that job, and from there, quickly founded M & E Painting with the last $100 he had to his name.M & E Painting grew quickly, and has produced over $35 million dollars in revenue since 2005. Matt and M & E Painting have received dozens of local, state, national and international business awards. Click here to see which ones.Matt has been featured in publications such as INC Magazine, Entrepreneur Magazine, BBC, Fox Small Business, Huffington Post, US News and World Report, and EO Overdrive.Matt has spoken to companies all over the world, in both English and Spanish, where he shares a refreshing and down to earth message for entrepreneurs, inspiring them to Pour Into People, and Share Their Painted Baby Stories, among other topics.Matt wrote his first book Become an Award Winning Company in 2011, and his second book, Painted Baby in 2023. Matt has founded 6 successful companies and grown them all from the ground up. All of these companies are being run by extraordinary people! These companies are M & E Painting, M & E Roofing Solutions, RiRy: Makers of The Pirate Patch Drywall Repair Tool, Northern Colorado Jiu Jitsu, M & E Real Estate Ventures and MattShoup.comWhen Matt is not running his businesses, he enjoys spending lots of time with his family, traveling to Spain, teaching Brazilian Jiu Jitsu, perfecting his Spanish paella cooking skills and enjoying endless cups of Spanish Coffee at Café Sevilla. Listen to this informative Sharkpreneur episode with Matt Shoup about going from $100,000 in debt to making $40 million in revenue.Here are some of the beneficial topics covered on this week’s show:- How breaking down your goals into small manageable steps and taking consistent action each day allows you to achieve success.- Why your true strength comes from being gentle, kind, and mentally adept.- How sharing your personal story of overcoming challenges will inspire people to hire you.- Why overcoming personal obstacles and improving allows you to be a better business owner.- How business owners should embrace vulnerability and authenticity to build stronger connections with others. Connect with Matt:Guest Contact InfoInstagram @matthewshoupFacebook facebook.com/matt.shoup Links Mentioned: mattshoup.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

From Winning on the Track to Winning in SalesKarl-Saxon McKinnie, Market Domination– The Sharkpreneur podcast with Seth Greene Episode 960 Karl-Saxon McKinnieAfter graduating in 1977, Karl-Saxon McKinnie went on to spend a year at Buffalo State, where he achieved great success in track and field. He emerged victorious in both the indoor and outdoor State Collegiate 400 meter competitions, showcasing his exceptional athletic abilities. Additionally, his talent shone through as he earned an indoor world ranking in the 600 meters.Following Karl's time at Buffalo State, he transferred to San Diago State University, where he continued to focus on his track and field career. Specializing in both the 400 and 800 meters, he excelled to the point of qualifying for the 1980 Olympic trials in the 800 meters. However, due to the international boycott, he was unable to compete in the Games. Notably, Karl achieved best times of 45.01 seconds in the 400 meters and 1:45.60 in the 800 meters, demonstrating his impressive speed and endurance.After Karl's athletic pursuits, he transitioned to competing for Club Olympia and the Buffalo Pioneers until an unfortunate injury forced him to retire in 1983, putting an end to his promising career in track and field.Karl's academic journey led them to earn a degree in Chemistry. However, in 1983, his interest took a turn when he discovered a passion for sales and business development. He has since dedicated himself to this field and has been successfully involved in Sales/Business Development ever since. Notably, he has developed the 10-60-4 sales system, a method that has proven to be a significant prospecting success. Listen to this informative Sharkpreneur episode with Karl-Saxon McKinnie about turning a winning track career into a winning sales career.Here are some of the beneficial topics covered on this week’s show:- How people should continue to work hard even when faced with adversities.- Why creating connections in any industry provides opportunities for collaboration.- How athletes must sacrifice a lot to compete at a high level.- Why visualizing a positive outcome puts people into a winning mindset.- How giving your best on any given day provides you with a feeling of fulfillment in your life and career. Connect with Karl:Links Mentioned: marketdominationllc.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Turning Tragedy into AdvocacyMark Talley, Agents for Advocacy – The Sharkpreneur podcast with Seth Greene Episode 959 Mark TalleyMark Talley is an accomplished individual and author who is making significant contributions to his community. In addition to founding the successful socioeconomic nonprofit, Agents for Advocacy, which addresses systemic inequalities, Mark also serves on the boards of African Heritage Food Co-op, Habitat For Humanity - Buffalo, Literacy Buffalo Niagara, and Community Canvases. Through these organizations, Mark actively participates in initiatives that uplift marginalized communities, promote affordable housing, support literacy, and foster community engagement. Their book, 5/14 - The Day the Devil Came to Buffalo, based on the terrorist attack in which their mother was a victim, was listed briefly as one of Amazon's best new releases, shed lights on their personal journey and inspiring others. Mark's resilience, determination, and commitment to social justice continue to make a lasting impact in the fight against injustice and inequality. Listen to this informative Sharkpreneur episode with Mark Talley about turning tragedy into advocacy.Here are some of the beneficial topics covered on this week’s show:- How systemic racism and gun violence affects individuals, families, and communities.- Why it’s important to take part in a community and give back to that community.- How the African Heritage Food Co-Op address food inequality and food deserts in Buffalo.- Why Mark became involved with the organization Literacy Buffalo Niagra.- How Mark dedicates his time fighting systemic injustices and inequalities and why others should do the same.  Connect with Mark:Guest Contact InfoInstagram @agentsforadvocacy Links Mentioned: agentsforadvocacy.org  Learn more about your ad choices. Visit megaphone.fm/adchoices

Savage Global MarketingChristopher Savage, Savage Global Marketing – The Sharkpreneur podcast with Seth Greene Episode 958 Christopher SavageChristopher Savage is the visionary founder of Savage Global Marketing and the driving force behind the success of over 530 companies. Over the last decade, his passion for creative advertising strategies and methods has helped businesses of all sizes – from small start-ups to Fortune 500 giants like Coinbase, The Carlyle Group, and the original creators of Garage Band for Apple – save time and money while experiencing exponential growth. Christopher’s marketing journey began during the Myspace era when he first dipped his toes into the world of SEO. Since then, he’s been relentlessly focused on creating immersive, surround-sound advertising experiences that make brands thrive in our fast-paced, hyper-connected world. By utilizing a wide array of ad channels, crafting compelling video creatives, and weaving powerful messaging that resonates with your target audience, Savage Global Marketing consistently exceeds expectations and delivers jaw-dropping results that turn heads. Listen to this informative Sharkpreneur episode with Christopher Savage about Savage Global Marketing.Here are some of the beneficial topics covered on this week’s show:- How having a strong online presence can help businesses achieve significant growth.- How many business owners lack direction in their marketing efforts and jump from one agency to another expecting difference results while the agencies use similar strategies.- Why it can be difficult to find the right talent who understand the industry, the opportunities for growth, and the demands of the marketing space.- How it’s important to work with companies who are fueled for success and genuinely care about their reputation.- Why marketing agencies should be versatile and be able to adapt to the unique needs of their clients. Connect with Christopher:Guest Contact InfoTwitter @savageglobalInstagram @savageglobalmarketingFacebook facebook.com/savageglobalLinkedIn linkedin.com/company/savage-global-marketing Links Mentioned: savageglobalmarketing.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Crafting Winning Social Media CampaignsDavid Alvarez, DCA Media Consulting – The Sharkpreneur podcast with Seth Greene Episode 957 David AlvarezDavid C. Alvarez is the owner of DCA Media Consulting. With a passion for social media advertising and content creation, David's expertise has helped businesses of all sizes thrive in the digital world. As an experienced strategist, he has crafted winning social media campaigns and delivered engaging content that sets businesses apart. With a knack for paid social media advertising, David has trained numerous business owners, empowering them to harness the power of social media and truly understand their audience.David's talents shine through his captivating video content, tailored for both organic and paid social media platforms. He plays a pivotal role in the success of a multi-location family entertainment franchise, expertly navigating the ever-evolving landscapes of Facebook, Instagram, Google, YouTube, Snapchat, and TikTok advertising. David's wealth of knowledge, dynamic personality, and real-world experience make him a highly sought-after local speaker who inspires audiences to elevate their social media game. Listen to this informative Sharkpreneur episode with David Alvarez about crafting winning social media campaigns.Here are some of the beneficial topics covered on this week’s show:- How many businesses don’t take social media marketing seriously enough.- Why it’s important to invest time, effort, and a budget into social media marketing.- How the social media landscape is always changing and what worked a few years ago might not work today.- Why businesses must have qualified individuals to handle social media advertising.- How being a consumer and creator of media, you can stay on top of a constantly changing digital marketing landscape. Connect with David:Guest Contact InfoInstagram @dca_mediaFacebook facebook.com/dcamediaconsulting Links Mentioned: dcamediaconsulting.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing for Well Known BrandsMolly Lopez, Sparo Marketing – The Sharkpreneur podcast with Seth Greene Episode 956 Molly LopezMolly Lopez is the Founder & CEO of Sparo Marketing. She is a nationally recognized, technology-forward digital marketing expert with more than 12 years of experience working in social media, content marketing, paid digital advertising, SEO, and more.  Molly is best known for producing omnichannel growth strategies that help startups, middle-market companies, and Fortune 1000s start and scale new product or service offerings, expand to new markets, or launch new ventures.  Working with household name companies such as Chiquita Banana, Lennar Homes, Sandals, and Beaches Resorts, Del Monte Fresh, Royal Caribbean Cruise Lines, Aventura Mall, LIME, CEMEX, and others, Molly has built a reputation for delivering exceptional marketing results for the most demanding of clients.  Molly founded her own digital marketing agency, Sparo, in 2019, with a mission of bringing “Big Agency” marketing services to companies for more efficient prices.  Molly is passionate about animal welfare and spends much of her free time volunteering at animal rescues locally in Miami as well as working on animal welfare advocacy alongside Friends of Miami Animals Foundation, Inc.  Listen to this informative Sharkpreneur episode with Molly Lopez about marketing for well-known brands.Here are some of the beneficial topics covered on this week’s show:- How having a reputable record will lead to more client referrals and more business.- Why one the biggest mistakes companies make is not implementing a solid CRM system and strategy.- How it’s important for your CRM system to have the ability to track and automate various touch points with consumers.- How the rapid advancement of automation technology outpaces what internal IT departments can develop so they must collaborate with marketing experts.- Why legacy companies struggle to compete with out of the box solutions. Connect with Molly:Guest Contact InfoInstagram @sparomarketingLinkedIn linkedin.com/company/sparomarketing Links Mentioned: sparomarketing.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Rainmaking Through RelationshipsDavid Freeman, DavidFreemanConsulting.com – The Sharkpreneur podcast with Seth Greene Episode 955 David FreemanAward-winning author and consultant David H. Freeman, J.D. teaches lawyers how to become powerful rainmakers so they can attract great clients, multiply their income, expand their influence in their firms and achieve more satisfying careers. A former lawyer from New York, he is a two-time, all-time, best-selling author (overall, he has authored and coauthored 15 books on business development, cross-selling and leadership) and he was inducted into the National Law Journal Hall of Fame for being voted the #1 business development consultant and coach for three consecutive years in their national surveys. Listen to this informative Sharkpreneur episode with David Freeman about becoming a rainmaker by creating relationships.Here are some of the beneficial topics covered on this week’s show:- How lawyers must build genuine relationships and create a high-profile brand to positively influence their target audience.- How using the balanced scorecard approach helps law firms measure and improve their performance on multiple levels.- Why creating industry reports and leveraging your network helps build connections.- Why you should reach out to conference attendees who you didn’t meet during an event.- How writing for reputable platforms allows you to effectively leverage your authority. Connect with David:Guest Contact InfoTwitter @freemanconsultLinkedIn linkedin.com/in/davidfreemanconsulting Links Mentioned: davidfreemanconsulting.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Tricks to Increase Client RetentionKeaton Walker, ItsKeaton – The Sharkpreneur podcast with Seth Greene Episode 954 Keaton WalkerIn 2018, Keaton Walker was hired to help his family business--a local swim school in Utah--with marketing. Eventually, he left the family business to open his own marketing agency servicing orthodontists all over the US and Canada. 4 years later, his marketing agency OrthoPatients was acquired after helping over 140 orthodontists to grow their practices through innovative social media marketing and appointment booking processes. Today, Keaton helps marketers in all realms through his consulting business and online brand, ItsKeaton.  Listen to this informative Sharkpreneur episode with Keaton Walker about tricks to increase client retention.Here are some of the beneficial topics covered on this week’s show:- How advertising on social media is the most effective and trackable form of advertising.- Why you should find your niche and stick to it.- How it’s important to set proper expectations for clients when it comes to the marketing process.- Why it’s important to be likeable and provide excellent customer service.- How variation testing should be used from the beginning to speed up the process and achieve desired results for clients sooner. Connect with Keaton:Guest Contact InfoInstagram @itskeaton__ Links Mentioned: itskeaton.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

High SKU Shopify Store SecretsLauren Petrullo, Mongoose Media – The Sharkpreneur podcast with Seth Greene Episode 953 Lauren PetrulloLauren Petrullo is an award-winning marketing expert, digital marketing and ecommerce consultant, and successful multi-founder. As the CEO and Founder of digital marketing agency, Mongoose Media, Lauren drives brand growth in the baby, beauty and food space. She is also the owner of three brands in those spaces herself: eco-conscious baby swimwear brand Beau & Belle Littles, skincare products Asian Beauty Essentials, and ceremonial grade matcha brand, Shade Matcha. As a member of the prestigious Leaders Network at Meta (formerly Facebook), she is a social commerce and Meta ads expert who turns $5k in ad spend into $500k in sales. Lauren has been featured in Yahoo!, Thrive Global, Refinery29, Shopify, Advertising Week, ComputerWorld and Ticker News. She is an instructor at premier online community of marketing professionals DigitalMarketer, and she is the winner of Prism’s Top 100 Marketing & Advertising Leaders, dotCOMM SEO Creativity & Excellence Awards, and Marcom's Advertising & Communication Award. She is a sought-after speaker, podcast guest and consultant on social commerce and Meta advertising. Listen to this informative Sharkpreneur episode with Lauren Petrullo about high SKU Shopify store secrets.Here are some of the beneficial topics covered on this week’s show:- How it’s important to utilize upsell and cross-sell paths for each category of SKU.- Why you should have a smart search integration to your store.- How Shopify is the easiest and most cost-effective solution for many brands.- Why sellers should have SEO initiatives through Pinterest and blogs.- How sellers must be aware of third-party changes that make a drastic impact to current marketing efforts. Connect with Lauren:Guest Contact InfoTwitter @MongooseMediaUSInstagram @mongoosemedia.usFacebook facebook.com/MongooseMediaLLCLinkedIn linkedin.com/company/mongoosemedia Links Mentioned: mongoosemedia.us  Learn more about your ad choices. Visit megaphone.fm/adchoices