SharkPreneur

Your Brain Friendly WorkplaceFriederike Fabritius, FriederikeFabritius.com – The Sharkpreneur podcast with Seth Greene Episode 985 Friederike FabritiusFriederike Fabritius, MS, is a Wall Street Journal bestselling author, neuroscientist, and trailblazer in the field of neuroleadership. Her brain-based leadership programs have transformed how Fortune 500 executives think, innovate, and navigate change. Fabritius is a thought leader and keynote speaker, known for engaging global audiences at organizations such as Google, Ernst & Young (EY), Boston Consulting Group (BCG), Adecco, Accenture, Deloitte, BMW, Bayer, SAP, Harvard Business Review, trivago, and Audi. An alumna of McKinsey & Company and the Max Planck Institute for Brain Research, she has delivered keynotes for executives in over 164 countries.  Fabritius is author of the Wall Street Journal Bestselling The Brain-Friendly Workplace: Why Talented People Quit and How to Get Them to Stay and the award-winning book The Leading Brain: Neuroscience Hacks to Work Smarter, Better, Happier. Her work has been featured in HBR, The Wall Street Journal, Forbes, Newsweek, Huffpost and many more. She is recognized as a LinkedIn Top Voice, focusing on Work-Life Balance. As a keynote speaker, Friederike consistently receives amazing feedback from her clients and is routinely asked to return time and time again. Listen to this informative Sharkpreneur episode with Friederike Fabritius about finding a brain friendly workplace.Here are some of the beneficial topics covered on this week’s show:- How the biggest mistake leaders make is neglecting their foundations like sleep, exercise, and nutrition.- Why you should trust you gut and follow you instincts.- How supporting different brain types in your business will allow for optimal performance.- How many companies haven’t fully embraced neurodiversity and why that is a mistake.- Why employees should have the freedom to choose how they reach their goals. Connect with Friederike:Guest Contact InfoTwitter @FriederikeFabInstagram @friederikefabritiusFacebook facebook.com/FriederikeFabritiusLinkedIn linkedin.com/in/friederikefabritius Links Mentioned: FriederikeFabritius.com Learn more about your ad choices. Visit megaphone.fm/adchoices

My Favorite Part is the FailureJamie Sheppard, Mauka Digital – The Sharkpreneur podcast with Seth Greene Episode 984 Jamie SheppardJamie Sheppard, CEO of Mauka Digital has been in the Digital Marketing and Software Development industry for over 20 years. Jamie has helped build companies and digital agencies over the years including two of his own. Mauka Digital is the latest. And if you ask him, it’s his favorite! Listen to this informative Sharkpreneur episode with Jamie Sheppard about how failing is an important aspect of success.Here are some of the beneficial topics covered on this week’s show:- How business owners must do proper research and identify where their customers are to avoid wasting budget on random marketing efforts.- Why businesses shouldn’t lay off their sales force or marketing agencies during difficult times.- How cutting off inbound sources of revenue is detrimental to a business’s growth.- Why embracing failure and learning from it allows people to improve their companies.- How AI is a great tool but shouldn’t be used for content creation. Connect with Jamie:Guest Contact InfoTwitter @MaukaDigitalFacebook facebook.com/MaukaDigitalLinkedIn linkedin.com/company/maukadigital Links Mentioned: maukadigital.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Amazon Inventory OptimizationChelsea Cohen, SoStocked.com – The Sharkpreneur podcast with Seth Greene Episode 983 Chelsea CohenChelsea Cohen, an Amazon inventory management expert, and the co-founder and CEO of SoStocked.com, an Amazon inventory management software. Chelsea’s also an Amazon seller, speaker, and consultant. Her regular clients include 7 & 8-figure sellers. She has been featured on AM/PM Podcast, 7-Figure Sellers Summit, Seller Events and the Prosper Show and Amazing Summit stages, among others. Listen to this informative Sharkpreneur episode with Chelsea Cohen about Amazon inventory optimization.Here are some of the beneficial topics covered on this week’s show:- How it’s important to utilize data from Amazon’s API to track and calculate inventory levels while considering sales history and allowing for customization on a seller and product basis. - Why marketing efforts should focus on grassroots strategies and leverage relationships within the Amazon community.- How AI can assist with data analysis but isn’t always reliable when it comes to predictions over a timeline.- Why profitability is a major concern for Amazon sellers.- How sellers must understand the avoidable fees, predict upcoming fees, and create strategies to offset the fee changes. Connect with Chelsea:Guest Contact InfoFacebook facebook.com/SoStockedLinkedIn linkedin.com/company/sostocked Links Mentioned: SoStocked.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Big Social MarketingCeleste Simmons, Big Social Marketing – The Sharkpreneur podcast with Seth Greene Episode 982 Celeste SimmonsCeleste Simmons is the owner of Big Social Marketing, a full-service marketing company that has been in business since 2012. Her company slogan is: Big Results on a Small Budget! Celeste started in marketing in the early 2000’s with a print magazine, moved into bulk mail, and later into websites and digital marketing. Celeste and her team help business owners grow their revenue and client base through Google Ads campaigns, Social Media campaigns, Websites, Newsletters, and Text Message Campaigns.With a strong background in digital marketing, she loves uncovering new methods of advertising and helping business owners reach new audiences. With 20+ years of marketing experience, she knows how to get results by using Google Ads, Search Engine Optimization, and other Digital marketing options.  Listen to this informative Sharkpreneur episode with Celeste Simmons about Big Social Marketing.Here are some of the beneficial topics covered on this week’s show:- How staying on top of changes in social media means focusing on mainstays first and evaluating new platforms for their potential staying power.- How social media marketing involves managing reviews, responding to customer feedback, and controlling your online narrative. - How many business owners limit themselves to a single marketing channel instead of diversifying to reach a wider audience.- Why you should start small and then gradually increase your marketing budget.- Why it’s important to track analytics and use social media to obtain immediate and valuable insights into the performance of marketing efforts. Connect with Celeste:Guest Contact InfoFacebook facebook.com/bigsocialmarketingcomLinkedIn linkedin.com/in/celestesimmons linkedin.com/company/bigsocialmarketing-com Links Mentioned: bigsocialmarketing.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Microdosing for SuccessPaul Austin, Third Wave – The Sharkpreneur podcast with Seth Greene Episode 981 Paul AustinPaul F. Austin is one of the most prominent voices in the world of psychedelics. As the founder of Third Wave, he has educated millions on the importance of safe and effective psychedelic experiences. A pioneer at the intersection of psychedelics, personal transformation, and professional success, his work has been featured in Forbes, Rolling Stone, and the BBC's Worklife. Paul helps leaders, creatives, and pioneers leverage psychedelics for exponential personal growth and professional development. He views psychedelics as a skill refined through mentorship, courageous exploration, and intentional use. Learning how to master this skill will be crucial in the story of humanity’s present-future evolution. Listen to this informative Sharkpreneur episode with Paul Austin about microdosing for success.Here are some of the beneficial topics covered on this week’s show:- How one of the biggest misconceptions about psychedelics is that they are harmful and addictive.- Why the biggest challenge in the field of psychedelic assisted therapy is because psychedelics are illegal.- How it will be a while before we see MDMA or psilocybin used in medical settings.- Why state-level legalization efforts are gaining more momentum than ever before.- How rules and regulations are needed to support the growing interest in psychedelics instead of outdated ideas from the 50s and 60s. Connect with Paul:Guest Contact InfoTwitter @thirdwaveishereInstagram @thirdwaveishereFacebook facebook.com/thirdwaveishereLinkedIn linkedin.com/company/third-wave-psychedelics Links Mentioned: thethirdwave.co  Learn more about your ad choices. Visit megaphone.fm/adchoices

Meeting the Demands of Digital MarketingMarc Reifenrath, Spinutech – The Sharkpreneur podcast with Seth Greene Episode 980 Marc ReifenrathYou won’t find anyone more passionate about culture than Marc Reifenrath. As one of the original founders and the current CEO of Spinutech, he understands firsthand how critical a company’s culture is to achieve and maintain success. Marc has seen Spinutech grow from a college start-up to one of the premier full-service digital marketing agencies in the country. He would be the first to tell you that Spinutech would not be what it is today without a team of people who are as invested in each other’s growth and success as they are in delivering the best for their clients. When he has time away from growing his team and working with clients, Marc enjoys family time, golfing, and traveling — in that order. Listen to this informative Sharkpreneur episode with Marc Reifenrath about meeting the demands of digital marketing.Here are some of the beneficial topics covered on this week’s show:- How the ability to adapt to change is a key factor for a successful business.- Why you should hire team members who specialize in specific niche areas.- How businesses have faced challenges due to the post-COVID economic changes, inflation in paid search, and shifts in consumer behavior.- Why networking and building relationships is an important part of any business.- How having a podcast allows you to establish thought leadership and share insights on leadership trends, culture, and core values. Connect with Marc:Guest Contact InfoTwitter @spinutechInstagram @spinutech.llcFacebook facebook.com/spinutechLinkedIn linkedin.com/company/spinutech Links Mentioned: spinutech.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Hawke Media & AIErik Huberman, Hawke Media – The Sharkpreneur podcast with Seth Greene Episode 979 Erik HubermanCEO and Founder Erik Huberman launched Hawke Media in 2014. Now valued at over $150 million, Hawke Media is the fastest growing marketing consultancy agency in the United States. Prior to its launch, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. Erik has since continued to strategically expand his business portfolio inclusive of a handful of company acquisitions, the 2018 launch of Hawke Ventures which reached a closed single fund of $5.6 million, the 2020 launch of his own podcast, HawkeTalk, the 2021 launch of HawkeZ, an agency offering brands the tools needed to tap into GenZ and most recently authored his own book, The Hawke Method.As a serial entrepreneur and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine’s 30Under30, CSQ’s 40Under40, and Inc. Magazine’s Top 25 Marketing Influencers just to name a few. Listen to this informative Sharkpreneur episode with Erik Huberman about Hawke Media and AI.Here are some of the beneficial topics covered on this week’s show:- How marketers must understand that their marketing drives enterprise value and growth.- Why it’s important for businesses to focus on bottom-up growth instead of focusing solely on the addressable market.- How starting a successful agency requires having a deep understanding of marketing and being the best.- Why you shouldn’t expect easy success and quick money by running Facebook ads when starting a new company.- How companies shouldn’t cut back on their marketing budget based on fear driven narratives. Connect with Erik:Guest Contact InfoTwitter @hawkemediaInstagramFacebook facebook.com/hawkemediaLinkedIn linkedin.com/company/hawkemedia Links Mentioned: hawkemedia.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

InnerciseJohn Assaraf, myNeuroGym.com – The Sharkpreneur Podcast with Kevin Harrington and Seth Greene Episode 978 John AssarafJohn Assaraf is a world-renowned mindset and behavioral expert who has appeared numerous times on Larry King Live, Anderson Cooper, and The Ellen DeGeneres Show. He has written 2 New York Times best-selling books and appeared in 12 movies including the blockbuster hit “The Secret '' and "Quest For Success'' with Richard Branson and the Dalai Lama.He is passionate in helping people tap into their brain’s superpower and hidden capabilities, so they achieve their life’s biggest goals and dreams. John founded myNeuroGym.com and the Innercise app which is revolutionizing mindset coaching and mental fitness. The cutting edge “Innercises” help people eliminate obstacles and shatter limitations, as they strengthen their mind.Listen to this illuminating Sharkpreneur episode with John Assaraf about the Innercise app.Here are some of the beneficial topics covered on this week’s show:- How Innercise refers to exercises that strengthen the neuro muscles and your mindset.- How repeated actions create neural patterns in the brain.- Why it’s important to prioritize learning and improve yourself by observing successful people.- How having an effective morning routine can set you up to have an effective day.- How inner game training is transformative and impacts your personal and professional success. Connect with John:Guest Contact InfoInstagram @neurogymFacebook facebook.com/NeuroGymLinkedIn linkedin.com/in/johnassaraflinkedin.com/company/neurogym Links Mentioned: myNeuroGym.comRewire Your Brain Event Registration Page: http://mkt.myinnercise.com/go/?p=JAAFF12380&w=APPINNERCISEREGISTER  Learn more about your ad choices. Visit megaphone.fm/adchoices

From Panic to ProfitBrooke Lively, Cathedral Capital – The Sharkpreneur podcast with Seth Greene Episode 977 Brooke LivelyWhen entrepreneurs find themselves hitting a wall in their business, they come to Brooke Lively, Cathcap's Founder and CEO. Brooke has always been a catalyst for accelerated profits - her actionable advice has helped businesses thrive for years. When Brooke does her job, it's like a light bulb goes off in a client's mind. They see a new identity for their organization, and they're empowered to make a change that makes their world better - whether that's in time, money, reputation, or all of the above. It's big thinking, and with Brooke's help, clients can achieve whatever version of "profit" they are seeking.  What's more, Brooke is an EOS Implementer® who educates leadership teams with effective tools and processes, making her a well-rounded force for business growth. She is a highly regarded speaker and the author of several books including her International Best Seller, From Panic to Profit. Brooke has been featured in international media including CNBC, Forbes, US News and World Report, and on podcasts such as You Are Buzzworthy, Mission Matters, The American Bar Association Modern Law Library, and The Entrepreneur Way. Listen to this informative Sharkpreneur episode with Brooke Lively about her book, From Panic to Profit.Here are some of the beneficial topics covered on this week’s show:- How many entrepreneurs often lack understanding of the financial aspect of their business and need help.- Why an owner should be able to take a vacation and come back to an efficiently running company.- How it’s important to forecast cash flow to ensure timely payments and avoiding financial surprises.- Why businessowners must proactively hire people a plan for future growth instead of making rash decisions.-owHow entrepreneurs should track new net engagements to assess company capacity and anticipate future hiring needs. Connect with Brooke:Guest Contact InfoInstagram @cathedralcapitalFacebook facebook.com/CathedralCapitalLinkedIn linkedin.com/company/cathedralcapital Links Mentioned: cathcap.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Owning a Law Firm on PurposeLuis Raul Scott Jr., Bader Scott Injury Lawyers – The Sharkpreneur podcast with Seth Greene Episode 976 Luis Raul Scott Jr.Luis Raul Scott Jr. is a highly respected attorney, sought-after speaker, and dynamic entrepreneur who has made a profound impact in both the legal and business realms. As the co-founder of 8 Figure Firm Consulting and Bader Scott Injury Lawyers, Luis has achieved remarkable success while continuously embodying an entrepreneurial spirit. With an impressive career spanning over two decades, Luis’s role as a managing partner guided numerous families through the complexities of the legal system with unwavering dedication.Co-founding 8 Figure Firm Consulting, Luis revolutionized the legal profession by empowering fellow legal professionals to optimize and expand their practices, achieving unprecedented success in yearly predictable revenue and beyond. As the managing partner of Bader Scott Injury Lawyers, Luis exemplifies entrepreneurial excellence, passionately advocating for clients while fostering a culture of innovation.A captivating speaker and sought-after thought leader, Luis inspires audienceswith both legal wisdom and the mindset required to thrive as entrepreneurs in thelegal landscape. Luis’s unwavering pursuit of excellence and entrepreneurial vision have left an indelible mark on the legal industry, propelling numerous legal professionals to extraordinary heights. Listen to this informative Sharkpreneur episode with Luis Raul Scott Jr. about purposely owning a law firm.Here are some of the beneficial topics covered on this week’s show:- Why it’s important to give a voice to your clients and stand up for them.- How focusing primarily on personal injury cases often involve a deferred ROI and contingency fees.- How it’s vital to diversify your practice so you can take on various types of cases and generate immediate cash flow.- Why business owners of all kinds should seek out mentorship.- How injecting more funds into your marketing can help generate additional leads. Connect with Luis:Guest Contact InfoInstagram @baderscottFacebook facebook.com/BaderScottLawyersLinkedIn linkedin.com/company/baderscottinjurylawyers Links Mentioned: baderscott.com  Learn more about your ad choices. Visit megaphone.fm/adchoices