SharkPreneur

Breaking Bad Marketing HabitsErik Wolf, estound– The Sharkpreneur podcast with Karl McKinnie Episode 1014 Erik WolfErik Wolf is a co-author (and a dedicated practitioner) of Unified Marketing System™: A Step-By-Step Guide for Planning Profitable Growth and the founder/CEO of the award-winning marketing agency estound. Along with his team, Erik helps business leaders plan and execute strategies to connect with their markets, grow revenue, and create lasting and predictable ROI. Erik is also proud to serve as a part-time Professor of Marketing at Metro State University in downtown Denver, Colorado.Listen to this informative Sharkpreneur episode with Erik Wolf about breaking bad marketing habits. Here are some of the beneficial topics covered on this week’s show:- How business owners shouldn’t jump to solutions without careful planning. - Why it’s important to connect with customers and understand their wants and needs. - How long-term growth requires a clear vision, measurable goals, and connecting with the marketplace. - Why businesses need to calculate the cost of acquiring new customers to achieve revenue goals. - How AI will have significant impact on marketing practices and customer interactions. Connect with Erik:Guest Contact InfoLinks Mentioned:estound.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Airbnb Arbitrage UnveiledQuentin West, The Cozy Cosmo– The Sharkpreneur podcast with Seth Greene Episode 1013 Quentin WestQuentin West is a Real Estate Investor, Short Term Rental Coach, and Serial Entrepreneur. He started his career as a full-time real estate agent, taking a gamble on himself and quitting his job without any previous experience selling real estate. He excelled in this career and surpassed $100,000 his very first year, subsequently dumping all of his profits into real estate investing with a future plan of becoming a full-time investor.Quentin dedicated his time and attention to learning about Investing and soon turned his rentals into Airbnb properties because of the promise of larger profits. With this change came 3x his usual profits. Quentin took this opportunity and ran with it. Since that time 3 years ago from the time of this writing, he has turned those first couple units into a Multi-Million Dollar Airbnb empire surpassing $130k months and coaching others to do the same.To Quentin, his career isn’t all about money. He has a deep desire to reach his potential in all areas of his life including making a difference in the world and people around him. He has a large following on social media where he shares his experiences, business ventures, and real estate knowledge.Listen to this informative Sharkpreneur episode with Quentin West about Airbnb arbitrage.Here are some of the beneficial topics covered on this week’s show:- How renting properties and subleasing them on Airbnb doesn’t require a significant down payment or good credit. - How it’s important for Aribnbs to cater to a variety of clients including displaced individuals, wedding guests, and corporate travelers.- Why having the right team is vital to have a successful business. - How his mentorship program is tailored to each of his clients’ specific needs. - Why documenting processes and creating videos leads to easy delegation.Connect with Quentin:Guest Contact InfoInstagram@qdealshomesFacebookfacebook.com/qdealshomes Learn more about your ad choices. Visit megaphone.fm/adchoices

Maximizing Success in Consumer ProductsChris Shipferling, GW Partners– The Sharkpreneur podcast with Karl McKinnie Episode 1012 Chris ShipferlingChris Shipferling is an experienced executive with over 20 years of experience in the consumer products industry. Throughout his career, he has served as a sales and marketing executive from SMB to Enterprise level as well as operated his own brands. As a founding partner of South Col, a consumer products growth fund, he has been actively involved investing in the e-commerce consumer products space.In 2018, Chris joined GW Partners (formerly Global Wired Advisors) as a founding partner, bringing his extensive experience in sales and marketing to the team. Prior to that, he started his own consultancy, where he worked with business owners and executive teams to develop and implement digital strategies that drive growth and success.Today, Chris’ passion is working with founder/owners to help them achieve their goals. His deep understanding of the consumer products space, combined with his expertise in digital strategy and e-commerce, make him a valuable partner to any company looking to grow and succeed in today's market.Listen to this informative Sharkpreneur episode with Chris Shipferling about maximizing success in consumer products. Here are some of the beneficial topics covered on this week’s show:- Why it’s important for business owners to understand unit economics and making data-driven decisions. - How GW Partners collaborates closely with clients to build exit plans and execute strategies for growth.- How GW Partners leverages institutional-level financial expertise and deep consumer product knowledge. - Why GW Partners’ approach involves identifying strategic bids and enhancing business presentations. - How it’s vital to find the right clients with a strong fit to ensure a productive and mutually beneficial relationship. Connect with Chris:Guest Contact InfoLinkedInlinkedin.com/in/chrisshipferlingLinks Mentioned:gw.partners Learn more about your ad choices. Visit megaphone.fm/adchoices

– The Sharkpreneur podcast with Seth Greene Episode 1011 Brian Grimes24/7 Cash Flow University was founded by Brian K. Grimes, Jr. to teach students how to create passive income and escape their 9-5 desk job. Through his 100 Key$ Master Class, Brian teaches students how to full-gut renovate, acquire, and stabilize cash flowing rental property portfolios. The course contains Brian’s proven methods that allowed him to scale his operation from 1 deal to over 100 properties per year. Most 100 Key$ Master Class students that implement Brian’s strategies are able to retire themselves from their day jobs within 12-36 months.Listen to this informative Sharkpreneur episode with Brian Grimes about growing a real estate empire. Here are some of the beneficial topics covered on this week’s show:- How it’s important to have various strategies to use while working in an ever-changing real estate market. - Why it’s vital to build a strong team that includes contractors, lenders, and real estate professionals. - How contractor vetting is crucial to make sure they meet your standards. - How 24/7 Cashflow University teaches various real estate investment strategies from flipping houses to creative financing. - Why having a one-on-one mentorship, like the one offered through 24/7 Cashflow University, provides maximum value to the mentee. Connect with Brian:workwithgrimes.com/cashflow Learn more about your ad choices. Visit megaphone.fm/adchoices

– The Sharkpreneur podcast with Karl McKinnie Episode 1010 Bryan ClaytonBryan Clayton is the Co-Founder and CEO of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 300,000 active users completing thousands of transactions per day.Before starting GreenPal, Bryan Clayton founded Peachtree Inc., one of the largest landscaping companies in the state of Tennessee, growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013. Bryan‘s interest and expertise are related to entrepreneurism, small business growth, marketing, and bootstrapping businesses from zero revenue to profitability and exit.Listen to this informative Sharkpreneur episode with Bryan Clayton about disrupting the green industry. Here are some of the beneficial topics covered on this week’s show:- How GreenPal is like DoorDash or Uber for lawn mowing services and connects homeowners to lawncare professionals.- Why customer service and feedback are really important for new businesses. - How founders should handle customer service to gather valuable feedback. - Why raising funds without external investments can be challenging. - How it’s vital to set realistic expectations and goals to achieve success. Connect with Bryan:Guest Contact InfoTwitter@YourGreenPalInstagram@yourgreenpalFacebookfacebook.com/greenpallawncareLinks Mentioned:yourgreenpal.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Creating Impact Letters: Unlocking the True Potential of Email MarketingZachary Radford, Direct Response Secrets– The Sharkpreneur podcast with Seth Greene Episode 1009 Zachary RadfordZachary J. Radford, founder of Direct Response Secrets, and he’s here to guide you through a transformative advertising journey. With his direct response framework, you’ll attract high-quality leads who are eager to engage with your expertise. Say goodbye to the spray-and-pray approach and hello to strategic, targeted campaigns that resonate with your ideal clients.Listen to this informative Sharkpreneur episode with Zachary Radford about unlocking the true potential of email marketing.Here are some of the beneficial topics covered on this week’s show:- How it’s important not to back down in the face of adversity even if you have failed.- Why providing basic content is a valuable marketing strategy. - How newsletters are a powerful tool for businesses because they offer leverage and authority. - Why having a newsletter can help you leverage your existing email list. - How it’s important to create impactful newsletters that engage and educate subscribers. Connect with Zachary:Guest Contact InfoFacebookfacebook.com/ProfitableAdsLinkedInlinkedin.com/in/zachradfordLinks Mentioned:profitableads.com Learn more about your ad choices. Visit megaphone.fm/adchoices

From Wine Enthusiast to Whiskey MaestroJoshua Thinnes, Subtle Spirits– The Sharkpreneur podcast with Seth Greene Episode 1008 Joshua ThinnesA musician at heart, Joshua Thinnes founded Subtle Spirits as a way to get back in touch with his desire to create. He spent 11 years as a buyer at a well-known wine and spirits store in San Francisco. He fell in love with wine first, and as a buyer, had the privilege of tasting thousands of wines from top producers around the world. He began traveling frequently to Kentucky to select single casks of bourbon and rye for the stores, and that is where his obsession for spirits really took off. After a three-week pilgrimage to Scotland, he was officially hooked. His passion for immersing himself fully in the experience has led him to wineries and distilleries all over the world. Always a futurist, in 2021 Joshua was the first to combine spirits and art in a brand-new way by creating the first NFT backed limited-edition whiskey on the Ethereum blockchain.Listen to this informative Sharkpreneur episode with Joshua Thinnes about transitioning from a wine enthusiast to whiskey maestro. Here are some of the beneficial topics covered on this week’s show:- How entrepreneurs should meet their opportunities instead of relying solely on luck. - Why entrepreneurs should be creative and step outside traditional boundaries to find success. - How it’s important to find unique and amplified flavor profiles when selecting casks of bourbon and rye. - Why storytelling that combines art, music, and flavor experiences creates a unique brand identity for Subtle Spirits. - How each release of Subtle Spirits features original commissioned artwork that reflects the brand’s identity and story. Connect with Joshua:Guest Contact InfoInstagram@subtlespiritsFacebookfacebook.com/subtlespiritsLinks Mentioned:subtlespirits.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Navigating the Legal Landscape of E-CommercePaul Rafelson, Rafelson Law– The Sharkpreneur podcast with Seth Greene Episode 1007 Paul RafelsonPaul Rafelson was the most-cited resource in the Congressional Antitrust Investigation into Amazon's mistreatment of sellers on the platform. He is the Founding Lawyer at Rafelson Law, the #1 go-to law firm for online businesses facing legal challenges and digital sellers looking for the best deal when exiting their businesses.In 2021, they facilitated 60+ online business exits realizing over $238M for their clients. Paul is the Founder of SellerBasics.com, the first legal plan designed specifically for eCommerce sellers. With SellerBasics, eCommerce sellers can get access to unlimited consultations with qualified attorneys and free assistance with suspended eCommerce/Amazon accounts—all for only $99/month. Paul is also the Founder of Online Merchants Guild (OMG), a non-profit trade association that enables thousands of online sellers to voice their concerns on various legal issues affecting them, where he volunteers as an Executive Director. OMG has played a major role in offsetting Amazon's growing political influence.Paul has 15+ years’ experience as an attorney, and he paid for his law degree at Villanova Law School by selling video games on Amazon.Before starting his private practice, Paul worked as in-house counsel at Microsoft, Wal-Mart, and General Electric, and has been featured by major media outlets, including Bloomberg, The New York Times, the WSJ, and CNN, because of his reputation as an advocate for the eCommerce community.Listen to this informative Sharkpreneur episode with Paul Rafelson about navigating the legal landscape of e-commerce.Here are some of the beneficial topics covered on this week’s show:- How Rafelson Law aims to help clients understand legal aspects such as LLCs, trademarks, patents, and compliance with platforms like Amazon.- Why it’s important to focus on problem-solving to avoid litigation whenever possible. - How clients need to understand the hazards and costs of litigation and that it should only be a last resort. - Why Rafelson Law is looking to focus on intellectual property enforcement.- How business owners need the right legal advice at the right time to prevent avoidable problems. Connect with Paul:Guest Contact InfoLinks Mentioned:ecomattorneys.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Cracking the Code of Brand ScienceEthan Decker, Applied Brand Science– The Sharkpreneur podcast with Karl McKinnie Episode 1006 Ethan DeckerEthan Decker is a scientist by training and a marketer by trade. After 20 years in advertising, he now travels the world teaching marketing leaders and their teams how to use brand science to grow their business. He is a regular speaker and published expert on the topics of brand science, brand strategy, and marketing effectiveness. Ethan has a PhD in ecology and studied complex systems at the Santa Fe Institute. He has worked at some of the most storied ad agencies, including Crispin Porter + Bogusky (named Agency of the Decade) and 72andSunny (2x Agency of the Year). And he has travelled the world as a market researcher and strategic consultant.You can watch his TED talk online, where he dances like a peacock spider.Listen to this informative Sharkpreneur episode with Ethan Decker about cracking the code of brand science. Here are some of the beneficial topics covered on this week’s show:- How small changes in one area can have a significant impact elsewhere, like the butterfly effect. - Why advertising on social media might not be the best marketing for your brand. - How traveling the world can provide people with a perspective on cultural differences and universals in branding. - Why it’s important to strike a balance between creativity and data-driven strategies depending on the industry. - How using a mix of data, logic, and creativity increases your chances of success. Connect with Ethan:Twitter @edeckerLinkedIn linkedin.com/company/appliedbrandscienceLinks Mentioned:appliedbrandscience.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Overcoming Adversity and Achieving Financial FreedomRod Khleif, RodKhleif.com– The Sharkpreneur podcast with Karl McKinnie Episode 1005 Rod KhleifRod Khleif is a multiple business owner and philanthropist who is passionate about business, high performance, real estate and giving back. As one of the country's top real estate and peak performance luminaries. He has also owned over 2000 properties. Rod Khleif soared from humble beginnings as a young, impoverished Dutch immigrant to incredible success. Rod's experience involves both remarkable triumphs, and spectacular failures, which he affectionately calls "seminars:' Rod will explain the mindset required to recover from losing $50 million dollars in the crash of 2008 to the success he enjoys today. Rod brings incredible authenticity and insight to his approach to real estate, mindset, success, and life.Listen to this informative Sharkpreneur episode with Rod Khleif about overcoming adversity and achieving financial freedom.Here are some of the beneficial topics covered on this week’s show:- How having the right mindset will contribute the most to your overall success. - Why setting clear and specific goals is essential for creating a burning desire to succeed.- How making firm decisions and committing to crucial steps is vital for entrepreneurs. - Why taking responsibility for one’s actions and outcomes is necessary for personal growth.- How it’s important to maintain a positive outlook when trying to overcome challenges. Connect with Rod:Twitter @RodKhleifFacebook facebook.com/rodkhleifofficialLinkedIn linkedin.com/in/rodkhleifLinks Mentioned: rodkhleif.com Learn more about your ad choices. Visit megaphone.fm/adchoices