
Making Data Simple
Hosted by Al Martin, WW VP of Technical Sales at IBM, Making Data Simple cuts through the hype to reveal how data and AI reshape the modern enterprise.Thought leaders, researchers, and innovators share firsthand lessons on leading teams, scaling analytics, and driving real-world impact—delivered in Al’s signature straightforward, witty style.Tune in to Making Data Simple today. From data and AI breakthroughs to leadership hacks, top experts drop actionable gems that help businesses thrive in a data-driven world. #MakingDataSimple #AI #Leadership
Latest episodes

Oct 4, 2023 • 33min
Mastering SEO and Consumer Insights with Sam Torres, CDO of Gray Dot Company. And getting educated on gaming..
Send us a textSam Torres is the Chief Digital Officer and co-founder of The Gray Dot Company, Gray Dot Company is a consulting firm that specializes in search engine optimization. Sam outlines expertise in complex digital analytics and consumer insights data.03:40 Meet Sam Torres05:57 Marketing Platforms07:49 Digital Consumer Intelligence14:55 Defining Success17:55 AIs Impact on Google22:07 Should I Trust Sponsored Adds?23:58 GenAI PositivesLinkedIn: linkedin.com/in/samantha-torres-seoWebsite: https://thegray.company, https://legendarypodcasts.com/sam-torres/Want to be featured as a guest on Making Data Simple? Reach out to us atalmartintalksdata@gmail.com and tell us why you should be next. The MakingData Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, wherewe explore trending technologies, business innovation, and leadership ... whilekeeping it simple & fun.Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Sep 27, 2023 • 37min
Unlocking Marketing's Data-Driven Potential with Alex Makarski: From Engineer to Marketing Innovator
Send us a textLearn Marketing with engineer-turned-marketer, Alex Makarski, Founder of clickmakers.io and co-founder of measurebit.com. Alex builds digital media buying and data consulting teams who thrive on data and innovate in the areas of data integration, attribution, data augmentation, AI/ML-aided media buying and decision making.01:42 Meet Alex Makarski04:38 Clickmakers.io10:35 The Power of Modeling11:51 Marketing Terms13:53 Long Sales Cycles16:36 Clickmaker's Differentiation 17:36 Human or Bot?18:50 Data in Marketing24:10 Measurebit.com27:50 The future of Marketing35:15 For FunLinkedIn: linkedin.com/in/alexmakarskiWebsite: https://alexmakarski.com/Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Sep 20, 2023 • 28min
Data-Driven Apartment Revolution: Unveiling Norhart's Innovation Journey | Part 2
Send us a textWelcome back to Part 2 of our captivating podcast series, where we continue our deep exploration of innovation in an often-overlooked domain – the world of apartments. Join us as we reconnect with Mike Kaeding, CEO of Norhart, a visionary company that's turning the apartment industry upside down through data-driven technologies and efficiency strategies.In this episode, we pick up where we left off, starting with Norhart's unique differentiation at 00:12. Discover the technology breakthroughs that have finally arrived at 02:55 and how data plays a pivotal role in reshaping apartment living (explored at 09:08). Dive into the concept of smart apartments (10:38) and the fascinating journey of "I Told You So" at 17:41.But the learning doesn't stop there. Mike shares insights into continuous learning (18:35) and how embracing "No Rules Rules" (20:40) can foster innovation and growth.Connect with Mike Kaeding on LinkedIn [linkedin.com/in/mikekaeding] and explore Norhart's groundbreaking work on their website [http://norhart.com]. For the full podcast episode, visit [https://podcasts.apple.com/us/podcast/zero-to-unicorn/id1685311966].Are you passionate about data-driven innovation and eager to share your insights on the Making Data Simple Podcast? Reach out to us at almartintalksdata@gmail.com and let us know why you should be our next featured guest. Hosted by Al Martin, WW VP Technical Sales at IBM, our podcast simplifies the world of data, presenting the latest data trends in an engaging, enjoyable manner.00:12 Norhart Differentiation02:55 Finally! The Technology09:08 Data10:38 Smart Apartments17:41 What to do with I Told You So18:35 Continuous Learning20:40 No Rules RulesLinkedIn: linkedin.com/in/mikekaedingWebsite: http://norhart.comPodcast: https://podcasts.apple.com/us/podcast/zero-to-unicorn/id1685311966Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Sep 13, 2023 • 38min
Data-Driven Apartment Innovation: A Conversation with Mike Kaeding | Part 1
Send us a textJoin us for Part 1 of our podcast series, where we embark on an exploration of innovation in apartment design and management through the lens of data. Meet Mike Kaeding, CEO of Norhart, a visionary company that's reshaping the apartment industry by incorporating data-driven technologies and efficiency strategies from other sectors.In this episode, we dive deep into Mike's remarkable journey, commencing at 02:01. Discover how he transformed challenges into opportunities, unveiling the concept of the "Apartment Assembly Line" and the incredible efficiency of 5-hour construction crews while maintaining top-tier quality (explored at 13:30).But data isn't just a buzzword here – we also explore the impact of city processes on data-driven innovation (19:38), how talent leverages data for change management (23:26), and strategies for retaining top data-driven talent (35:28).Connect with Mike Kaeding on LinkedIn [linkedin.com/in/mikekaeding] and learn more about Norhart's groundbreaking data-driven initiatives on their website [http://norhart.com]. For the full podcast episode, visit [https://podcasts.apple.com/us/podcast/zero-to-unicorn/id1685311966].Are you eager to share your own data-driven innovation journey on the Making Data Simple Podcast? Reach out to us at almartintalksdata@gmail.com and let us know why you should be our next featured guest. Hosted by Al Martin, WW VP Technical Sales at IBM, our podcast simplifies the world of data, presenting the latest data trends in an engaging, enjoyable manner.02:01 Meet Mike Kaeding05:42 Turning Dilemma into Opportunity11:05 The Apartment Assembly Line 13:30 5 Hour Crews and Quality19:38 What about City Processes?23:26 Change Management via Talent 35:28 Keeping Top TalentLinkedIn: linkedin.com/in/mikekaedingWebsite: http://norhart.comPodcast: https://podcasts.apple.com/us/podcast/zero-to-unicorn/id1685311966Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Sep 6, 2023 • 18min
Navigating Digital Transformation: Insights from Bob McDonald | Part 2
Send us a textWelcome back to the second installment of our captivating podcast series, where we continue our deep dive into the realm of digital transformation. Join us in another engaging conversation with Bob McDonald, the driving force behind digital transformation and CRM Experience at IBM.In this episode, we delve even further into Bob's invaluable insights on reinventing enterprises through digital transformation. Buckle up as we explore a plethora of intriguing topics that hold the key to successfully navigating this transformative journey.From deciphering intricate workflows to establishing effective management systems, Bob shares his practical wisdom gained through years of experience. Discover the pivotal role of design principles in shaping effective digital transformations and learn how to avoid common pitfalls like pocket vetoes that can hinder progress.Defining success in the context of digital transformation is a crucial aspect, and Bob elaborates on his unique perspective in just a few minutes. Tune in as he imparts his lessons learned, offering invaluable advice that can guide both beginners and veterans in the field.Stay with us as Bob takes us on an intriguing journey, touching upon OMG moments, the importance of role models, and a book recommendation that has shaped his outlook on digital transformation.00:32 Workflows02:25 Management System 05:13 Design Principles06:50 Avoiding pocket vetos 08:20 Defining success11:58 Lessons learned13:47 OMG15:05 Role models16:18 Book recommendationConnect with Bob McDonald on LinkedIn and if you're eager to be a guest on the Making Data Simple Podcast, reach out to us at almartintalksdata@gmail.com. Join our host Al Martin, WW VP Technical Sales, IBM, as we continue to unravel the world of trending technologies, business innovation, and leadership - all while making it both informative and enjoyable.Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Aug 30, 2023 • 32min
Decoding Digital Transformation: Insights from Bob McDonald, CRM Expert at IBM | Part 1
Send us a text"Welcome to Part 1 of an insightful podcast series where we delve into the dynamic world of digital transformation. Join us as we engage in a thought-provoking conversation with Bob McDonald, CRM Experience at IBM, who doesn't just discuss digital transformation – he's living it.In this episode, we unveil Bob's unique perspective on reinventing the enterprise. Starting with the core concept, we explore what digital transformation truly means. With Bob's wealth of experience, we journey through the challenges of changing organizational culture and the crucial role data plays in the process.Join us as we dig deep into Bob's philosophy, learn from his practical insights, and explore the transformative power of digital transformation. If you're intrigued by the evolving landscape of business innovation and technology, this episode is a must-listen.03:12 Putting it out there05:44 Bob McDonald intro10:22 What IS digital transformation22:00 Changing culture29:23 Solving the data problemConnect with Bob McDonald on LinkedIn and if you're interested in being a guest on Making Data Simple, reach out to us at almartintalksdata@gmail.com. The Making Data Simple Podcast, hosted by Al Martin, WW VP Technical Sales, IBM, is your destination for navigating trending technologies, business innovation, and leadership – all while keeping things simple and fun."Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Aug 24, 2023 • 24min
Cracking the AI Code: ROI, Challenges, and Insights with Luke Arrigoni | Part 2
Luke Arrigoni, CEO at Arricor, discusses the practical problems and ROI of AI, emphasizing the need for engagement and preserving top talent. He explores the future implications of AI and its limitations in artistic creativity. The importance of role models and mentors in making human decisions is also highlighted.

Aug 16, 2023 • 31min
Exploring Generative AI, Vision AI, and NLP with Luke Arrigoni | Part 1
Luke Arrigoni, CEO of Arricor, discusses the transformative potential of Generative AI, Vision AI, and Natural Language Processing. Topics include facial recognition for privacy, Arricor's mission, prompt engineering, use cases, avoiding AI hallucinations, and the remarkable business impact of Generative AI.

Aug 9, 2023 • 45min
The Mindful Response with Estela Zuheros, Corporate Social Responsibility, IBM
Send us a textThe Mindful Response with Estela Zuheros, Corporate Social Responsibility, IBM. Come for social responsibility in reskilling the world, stay for lessons in being mindful and being kind to yourself.02:06 Meet Estela Zuheros 05:21 Your personal why?07:16 Reskilling11:41 The skills problem to solve18:44 Measuring success20:07 Primary areas of reskilling 23:02 Program selection criteria26:31 The Mindful Response37:30 Avoiding burnoutLinkedIn: linkedin.com/in/estelaquesadazuherosWebsite: https://estelaquesadazuheros.comWant to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Aug 2, 2023 • 52min
How the world has changed in a short year! Back on with Roger Premo, General Manager, Corporate Strategy and Ventures IBM
Send us a textHe's BACK! Roger Premo, General Manager, Corporate Strategy and Ventures Development at IBM. How the world has changed in a short year. Generative AI and more! 02:29 Meet Roger Premo Take 205:52 A Changing World08:18 Generative AI12:48 Both Sides of the Story14:22 Hybrid Cloud and AI20:50 IBM's watsonx25:53 What Have We Learned?27:46 Enterprise Models29:59 Hugging Face31:03 IBM's Differentiation32:23 The 2 min Bar Pitch35:57 Three Questions42:21 An Intentional Hybrid Cloud Architecture 46:40 Responsible AILinkedin: https://www.linkedin.com/in/ropremo/Website: https://www.ibm.com/watsonxWant to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.