Scale Sessions

Tom Lavery, Nicola Anderson
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Feb 18, 2025 • 33min

Mission-Driven Leadership: Emma Lynas on Coaching and Purpose

In this episode of Scale Sessions, hosts Tom Lavery and Nicola Anderson are joined by Emma Lynas, Business Development Lead at Accurx, to discuss her career journey from law to health tech. Emma shares insights on navigating cultural shifts between corporate and mission-driven environments, the value of coaching in leadership, and strategies for building effective teams. With a focus on scaling within a mission-driven organization, this episode offers valuable lessons for leaders and innovators in fast-growing industries.Emma Lynas is the Head of Business Development and Bids at Accurx, a Series B health-tech company that’s transforming how healthcare teams communicate. With extensive experience leading cross-functional teams at Accurx and Amazon, Emma has mastered the art of coaching senior leaders and managing managers to drive impactful results through layers of delegation.Welcome to Scale Sessions: straight-talking, unfiltered chats with growth leaders. We bring real-world insights from female revenue leaders on the front lines. Our guests are hands-on change-makers navigating the daily challenges of scaling businesses. Whether you're a CRO, VP of Sales, or a marketing leader, Scale Sessions delivers candid, no-nonsense advice to help you boost revenue and overcome growth roadblocks. Get ready for practical takeaways you can implement immediately for real impact.Let’s start scaling.
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Feb 4, 2025 • 33min

New Markets & Global Sales Secrets: Lessons from Lisa Rauch

In this episode of Scale Sessions, hosts Tom Lavery and Nicola Anderson welcome Lisa Rauch, Director of Sales, EMEA, at FareHarbor. Lisa shares her incredible journey through the travel and hospitality industry, reflecting on how frontline experience shaped her sales skills and leadership style. She discusses navigating cultural nuances, fostering curiosity in sales teams, and entering diverse global markets. Lisa also opens up about work-life balance, the value of mentorship, and the challenges of thriving in male-dominated environments. Packed with actionable insights, this episode is a guide to building high-performing teams and mastering global sales dynamics.Lisa Rauch is the Director of Sales, EMEA at FareHarbor, with over 20 years of experience in the travel and hospitality industry. Known for her success in opening new markets, scaling teams, and leading with curiosity, Lisa has worked across APAC, the U.S., and Europe. Her leadership has driven impressive growth and lasting change in competitive environments. Before joining Fareharbor, she held director and associate Director roles at Oakwood Worldwide and Agoda before taking a year out of work to raise her daughter. Let’s start scaling.Welcome to Scale Sessions: straight-talking, unfiltered chats with growth leaders. We bring real-world insights from female revenue leaders on the front lines. Our guests are hands-on change-makers navigating the daily challenges of scaling businesses. Whether you're a CRO, VP of Sales, or a marketing leader, Scale Sessions delivers candid, no-nonsense advice to help you boost revenue and overcome growth roadblocks. Get ready for practical takeaways you can implement immediately for real impact.
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Jan 21, 2025 • 29min

Empowering Sales Through Acting Skills: Alanna Flynn’s Story

In this episode of Scale Sessions, hosts Tom Lavery and Nicola Anderson welcome Alanna Flynn, Sales Manager at Super Payments, to discuss her fascinating journey from professional acting to sales leadership. Alanna shares how her background in performing arts has equipped her with unique skills, such as resilience, adaptability, and effective communication. The conversation explores the role of mentorship in personal development and the evolving role of human-centric skills in an AI-driven sales environment. Tune in for actionable insights and inspiring career advice!Alanna Flynn is a dynamic Sales Manager with a unique background that spans professional acting and sales leadership. After honing her skills at drama school, Alanna transitioned into sales, where she discovered a passion for helping clients solve problems and achieve their goals. Alanna has worked with major brands like Visa, Facebook, and Uber, where she implemented significant changes to sales processes that enhanced team performance and revenue growth. Her commitment to personal development and mentorship has made her a strong advocate for fostering growth within her teams. She emphasises the importance of feedback and continuous learning.Let’s start scaling.Welcome to Scale Sessions: straight-talking, unfiltered chats with growth leaders. We bring real-world insights from female revenue leaders on the front lines. Our guests are hands-on change-makers navigating the daily challenges of scaling businesses. Whether you're a CRO, VP of Sales, or a marketing leader, Scale Sessions delivers candid, no-nonsense advice to help you boost revenue and overcome growth roadblocks. Get ready for practical takeaways you can implement immediately for real impact.Episode Highlights00:00 Intro  00:55 - From Stage to Sales 03:32 - The Art of Pitching in Sales07:07 - The Power of Improv in Sales 12:52 - Mentorship in a Male-Dominated Industry 14:23 - Feedback as a Growth Tool19:23 - Nurturing and Developing a Sales Team23:31 - Empowering Sales Teams28:28 - The Future of Sales in the Age of AI 29:28 - Empowering Teams Through Personal Development 
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Jan 7, 2025 • 34min

SDR Success: Sophie Allen on Selling and Standing Out

Welcome to Scale Sessions: straight-talking, unfiltered chats with growth leaders. We bring real-world insights from female revenue leaders on the front lines. Our guests are hands-on change-markers navigating the daily challenges of scaling businesses. Whether you're a CRO, VP of Sales, or a marketing leader, Scale Sessions delivers candid, no-nonsense advice to help you boost revenue and overcome growth roadblocks. Get ready for practical takeaways you can implement immediately for real impact.Let’s start scaling.In this episode of Scale Sessions, hosts Tom Lavery and Nicola Anderson welcome Sophie Allen, Founder of Trampoline, to discuss her entrepreneurial journey and expertise in scaling SDR recruitment. Sophie shares how she transitioned from a long tenure at Venetrix to building her own business, navigating challenges in a male-dominated industry, and fostering resilience in sales. Explore her insights on scaling teams, navigating AI in sales, and crafting a standout personal brand, making this episode a must-listen for sales and business leaders alike.Sophie Allen is an award-winning SDR recruiter and sales coach with over 12 years of experience. She has partnered with 500+ SaaS companies to hire and train emerging talent, placing and coaching more than 3,000 SDRs. In 2023, Sophie founded Trampoline, a recruitment company dedicated to helping SaaS businesses build high-performing sales teams. Passionate about outbound prospecting and the human touch in sales, Sophie champions the SDR role as a vital launchpad for careers and a cornerstone of successful GTM strategies.Episode Highlights[00:00] Intro  [00:03:51] Navigating a Male-Dominated Industry  [00:09:08] Key Traits of Top-Performing SDRs  [00:13:21] The Future of SDRs in an AI-Driven World  [00:17:51] Retention Through Clear Communication  [00:26:13] The Challenges of Entrepreneurship  [00:29:35] The Power of Personal Branding on LinkedIn
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Dec 17, 2024 • 35min

Rethinking Learning, Competency, and Careers with Rachel Kay

Welcome to Scale Sessions: straight-talking, unfiltered chats with growth leaders. We bring real-world insights from female revenue leaders on the front lines. Our guests are hands-on change-markers navigating the daily challenges of scaling businesses. Whether you're a CRO, VP of Sales, or a marketing leader, Scale Sessions delivers candid, no-nonsense advice to help you boost revenue and overcome growth roadblocks. Get ready for practical takeaways you can implement immediately for real impact.Let’s start scaling.In this episode, hosts Tom Lavery and Nicola Anderson are joined by Rachel Kay, Director of Education at Learning People Global, to explore the evolving world of education and career development. With over 30 years in learning solutions, Rachel shares her expertise in communication, being the only female in the room, and how career changers might be the perfect new addition for your team. Tune in for actionable insights on career progression and how to build your team’s accountability in large projects..Rachel Kay is a seasoned leader in learning solutions with over 30 years of experience. As the Director of Education at Learning People Global, she drives growth through product development strategies that are in line with client and industry challenges. Rachel has held senior board-level positions, including Chief Learning Officer at Babington, where she drove product development strategies to address client and industry challenges. Episode Highlights[00:00] Intro  [00:01:10] The Role of a Director of Education [00:03:20] Emerging Job Markets in Tech[00:04:25] Navigating Male-Dominated Environments[00:13:14] Building High-Performing Teams Across Cultures[00:17:07] Empowering Career Changers[00:20:22] The Need for Curriculum Evolution[00:28:27] The Power of Curiosity in Leadership[00:29:27] Rapid Fire Round
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Dec 10, 2024 • 35min

Aly Read on Risk, Reward, and Rising to the Top

Welcome to Scale Sessions: straight-talking, unfiltered chats with growth leaders. We bring real-world insights from female revenue leaders on the front lines. Our guests are hands-on change-markers navigating the daily challenges of scaling businesses. Whether you're a CRO, VP of Sales, or a marketing leader, Scale Sessions delivers candid, no-nonsense advice to help you boost revenue and overcome growth roadblocks. Get ready for practical takeaways you can implement immediately for real impact.Let’s start scaling.In this episode, hosts Tom Lavery and Nicola Anderson sit down with Aly Read, the Chief Commercial Officer at SeedLegals, a Legal Services company trusted by over 50,000 startups. Aly shares her journey from sales first-timer to leading over 35,000 startups in raising £213M. She discusses building high-performing teams, fostering collaboration, and driving inclusivity for female founders. Aly also reflects on her career pivots, recruitment strategies, and work-life balance. Packed with practical advice, this episode encourages embracing risks and thriving in leadership and entrepreneurship.Aly Read is passionate about empowering founders to scale their businesses by simplifying the fundraising journey. With nine years of experience leading high-performing sales teams in FinTech and LegalTech, she excels in scaling revenue engines, driving growth strategies, and fostering inclusive, high-impact team cultures. Reflecting on the experience of female founders and her own experience rising through the ranks, she paints a positive picture of equality in the funding world and the future for women in leadership. Episode Highlights00:00 - Intro01:10 - Aly Read’s Professional Journey03:30 - Aly’s Biggest Career Risk06:06 - Aly’s Motivation for Joining SeedLegals08:07 - A Steep Learning Curve at SeedLegals09:13 - Overcoming a Bias Against Female Founders11:59 - Aly’s Biggest Challenge While Transitioning from Sales to Commercial13:54 - The Secrets to Building High-Performing Teams16:16 - Breaking Down Internal Silos21:46 - The Culture at SeedLegals24:40 - Advice for Tomorrow’s Commercial Leaders28:10 - The Importance of a Robust Recruitment Framework30:22 - Rapid Fire Round
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Nov 26, 2024 • 36min

Breaking Silos: Coaching for Cross-Team Success with Dannii Mathers of Transform Performance International

Welcome to Scale Sessions: straight-talking, unfiltered chats with growth leaders. We bring real-world insights from female revenue leaders on the front lines. Our guests are hands-on change-markers navigating the daily challenges of scaling businesses. Whether you're a CRO, VP of Sales, or a marketing leader, Scale Sessions delivers candid, no-nonsense advice to help you boost revenue and overcome growth roadblocks. Get ready for practical takeaways you can implement immediately for real impact.Let’s start scaling.In this episode, hosts Tom Lavery and Nicola Anderson sit down with Dannii Mathers, Director of Learning and Development at Transform Performance International. Dannii explores how coaching enhances alignment across sales, marketing, and customer success teams, emphasising emotional intelligence, self-awareness, and the need for effective leadership. The conversation highlights challenges like silos, gender representation in leadership, and coaching's impact on team dynamics, offering valuable insights for growth and performance improvement in organisations.Dannii Mathers specialises in leadership and performance development. She helps organisations exceed their potential by transforming their people's beliefs, behaviours, and sense of purpose. Using a data-driven approach, she integrates global research on top-performing teams and leaders into her bespoke learning programs. Partnering with institutions like Henley Business School, Dannii helps clients like Microsoft, Deloitte, Cisco, and American Express achieve exceptional outcomes across 80+ countries.Episode Highlights00:00 - Intro01:26- The Role of a Revenue Enablement Coach03:41 - Dannii’s Transition to Coaching08:04 - Reactive vs Proactive Coaching13:17 - The Evolving Role of Customer Success Teams14:40 - Driving Value by Changing Mindsets21:38 - Enhancing Team Dynamics with Psychometric Assessments26:20 - Internal Communication Within Teams27:10 - Emotional Intelligence in Leadership31:12 - Rapid Fire Round
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Nov 12, 2024 • 33min

From CMO to CRO: Taking the leap into Revenue with Florence Broderick, CRO of General Index

Welcome to Scale Sessions: straight-talking, unfiltered chats with growth leaders. We bring real-world insights from female revenue leaders on the front lines. Our guests are hands-on change-markers navigating the daily challenges of scaling businesses. Whether you're a CRO, VP of Sales, or a marketing leader, Scale Sessions delivers candid, no-nonsense advice to help you boost revenue and overcome growth roadblocks. Get ready for practical takeaways you can implement immediately for real impact.Let’s start scalingIn this episode, hosts Tom Lavery and Nicola Anderson sit down with Florence Broderick, CRO of General Index, to discuss her career journey from marketing to Chief Revenue Officer. Florence dives into her transition to revenue leadership while sharing insights on growth challenges, the importance of sales-marketing alignment, and understanding customer needs. She highlights the pressures of driving revenue growth and navigating gender dynamics in leadership. With gems of wisdom on mentorship, professional growth, and the value of supportive leadership, Florence is one to watch. Florence is a revenue leader with over ten years of experience in sales and marketing leadership roles in SaaS and DaaS in telecoms, geospatial, and artificial intelligence- including Telefónica, CARTO, and V7. She is also an advisor to multiple Series A SaaS startups. She is passionate about growing high-performance, diverse, and driven teams to achieve big results with sensible unit economics.Episode Highlights00:00 - Introduction to Florence Broderick05:07 - The Transition from Marketing to Revenue08:57 - The Difference Between Marketing and Revenue Marketing11:04 - Transition from CMO to CRO14:25 - Focusing on the Right Things17:36 - Challenges in Moving from Marketing to Revenue21:14 - Women in Sales and Leadership24:44 - Think Like Your CEO About the Business29:32 - Rapid Fire Questions 
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Nov 8, 2024 • 57sec

Scale Sessions: Real Revenue Leaders, Real Results

Your go-to resource for practical revenue growth strategies. Listen as successful revenue leaders share their proven approaches, lessons learned, and step-by-step guidance for scaling your business—no fluff, just results.

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