Scale Sessions

Welcome to Scale Sessions: straight-talking, unfiltered chats with growth leaders. We bring real-world insights from female revenue leaders on the front lines. Our guests are hands-on change-markers navigating the daily challenges of scaling businesses. Whether you're a CRO, VP of Sales, or a marketing leader, Scale Sessions delivers candid, no-nonsense advice to help you boost revenue and overcome growth roadblocks. Get ready for practical takeaways you can implement immediately for real impact.Let’s start scaling.In this episode, hosts Tom Lavery and Nicola Anderson sit down with Dannii Mathers, Director of Learning and Development at Transform Performance International. Dannii explores how coaching enhances alignment across sales, marketing, and customer success teams, emphasising emotional intelligence, self-awareness, and the need for effective leadership. The conversation highlights challenges like silos, gender representation in leadership, and coaching's impact on team dynamics, offering valuable insights for growth and performance improvement in organisations.Dannii Mathers specialises in leadership and performance development. She helps organisations exceed their potential by transforming their people's beliefs, behaviours, and sense of purpose. Using a data-driven approach, she integrates global research on top-performing teams and leaders into her bespoke learning programs. Partnering with institutions like Henley Business School, Dannii helps clients like Microsoft, Deloitte, Cisco, and American Express achieve exceptional outcomes across 80+ countries.Episode Highlights00:00 - Intro01:26- The Role of a Revenue Enablement Coach03:41 - Dannii’s Transition to Coaching08:04 - Reactive vs Proactive Coaching13:17 - The Evolving Role of Customer Success Teams14:40 - Driving Value by Changing Mindsets21:38 - Enhancing Team Dynamics with Psychometric Assessments26:20 - Internal Communication Within Teams27:10 - Emotional Intelligence in Leadership31:12 - Rapid Fire Round

Welcome to Scale Sessions: straight-talking, unfiltered chats with growth leaders. We bring real-world insights from female revenue leaders on the front lines. Our guests are hands-on change-markers navigating the daily challenges of scaling businesses. Whether you're a CRO, VP of Sales, or a marketing leader, Scale Sessions delivers candid, no-nonsense advice to help you boost revenue and overcome growth roadblocks. Get ready for practical takeaways you can implement immediately for real impact.Let’s start scalingIn this episode, hosts Tom Lavery and Nicola Anderson sit down with Florence Broderick, CRO of General Index, to discuss her career journey from marketing to Chief Revenue Officer. Florence dives into her transition to revenue leadership while sharing insights on growth challenges, the importance of sales-marketing alignment, and understanding customer needs. She highlights the pressures of driving revenue growth and navigating gender dynamics in leadership. With gems of wisdom on mentorship, professional growth, and the value of supportive leadership, Florence is one to watch. Florence is a revenue leader with over ten years of experience in sales and marketing leadership roles in SaaS and DaaS in telecoms, geospatial, and artificial intelligence- including Telefónica, CARTO, and V7. She is also an advisor to multiple Series A SaaS startups. She is passionate about growing high-performance, diverse, and driven teams to achieve big results with sensible unit economics.Episode Highlights00:00 - Introduction to Florence Broderick05:07 - The Transition from Marketing to Revenue08:57 - The Difference Between Marketing and Revenue Marketing11:04 - Transition from CMO to CRO14:25 - Focusing on the Right Things17:36 - Challenges in Moving from Marketing to Revenue21:14 - Women in Sales and Leadership24:44 - Think Like Your CEO About the Business29:32 - Rapid Fire Questions 

Your go-to resource for practical revenue growth strategies. Listen as successful revenue leaders share their proven approaches, lessons learned, and step-by-step guidance for scaling your business—no fluff, just results.