Darrell Lester, the former vice president of marketing at Publishers Clearing House and author of "Downfall of an Icon," shares the fascinating tale of PCH's rise from a small business to a beloved brand, then to facing controversies. He explores the delicate balance between innovation and greed in American capitalism. Darrell reveals engaging personal anecdotes about marketing strategies, the evolution of lottery dynamics, and the launch of the iconic 'prize patrol.' He also discusses the quirky culture at PCH and the unexpected lessons learned from its dramatic journey.

Anson Frerichs, former president of Anheuser-Busch Sales and Distribution and co-founder of Strive Asset Management, shares insights into Bud Light's dramatic decline and the shift from shareholder profits to stakeholder capitalism. He discusses the mistakes that led to a loss of consumer loyalty and market value, and the ongoing challenges of corporate responsibility. Frerichs also highlights the balance between social issues and profitability, raising questions about brand authenticity and corporate identity in today's market.

Alex Epstein, a philosopher and energy expert, returns to argue that human flourishing should guide our energy choices. He boldly confronts mainstream environmental narratives, advocating for fossil fuels as essential for progress, particularly in developing regions. The conversation also navigates the balance between individual rights and societal responsibilities, while challenging destructive views of humanity's impact on nature. From personal experiences in Uganda to insights on nuclear energy, Epstein presents a compelling case for rethinking our approach to energy and the environment.

Darnell is the founder and CEO of Thurgood Industries, a career-building platform for skilled workers. He shares his amazing story of how he grew up in New York public housing, served 17 years in prison, and went on to graduate from Yale Law School the same year he received a diploma in manufacturing technology and machining from Lincoln Tech. Big thanks to our awesome sponsors American-Giant.com/MIKE Use code MIKE to get 20% off your order. NetSuite.com/Mike Download the CFO’s Guide to AI and Machine Learning for FREE. MCSF.org/apply Check your availability and apply today! PrizePicks.com/Mike Use code MIKE to get $50 instantly after you play your first $5 lineup.

Edward Ring, co-founder and director of water and energy policy for the California Policy Center, tackles California's pressing environmental issues. He shares insights on the devastating wildfires in Los Angeles, emphasizing the need for reform in forest management and water policies. Ring also discusses the impact of climate change on urban infrastructure and advocates for systemic changes to tackle these challenges. With a mix of personal stories and expert analysis, he offers a comprehensive look at the state’s environmental crisis.

Join Peggy Rowe, Mike Rowe's witty mom and author, as she shares hilarious tales from family holiday meals and the joys of home life. She discusses the challenges of gathering everyone together for Christmas, the quirks of her family, and the evolving language of humor. Get a glimpse of her new book while reveling in her cheeky anecdotes about cultural karaoke and some janky Christmas wishes. This delightful conversation is filled with laughter, reflections on meaningful connections, and festive spirit.

Quentin Schultze, an expert on storytelling and author of 'You'll Shoot Your Eye Out,' dives into the magic of narratives, especially focusing on Gene Shepard's influence on 'A Christmas Story.' He shares personal anecdotes about his DJ days and the challenges of balancing creativity in broadcasting. The discussion also explores the symbolism of the iconic leg lamp and the emotional intricacies of childhood bullying, drawing parallels to larger societal themes. Nostalgia and its role in storytelling are vividly examined, bridging past and present.

David Alan Arnold, an Emmy-winning aerial photographer known for his breathtaking work on shows like Deadliest Catch, shares thrilling tales from his career. He recounts hair-raising helicopter flights and the treacherous beauty of the Aleutian Islands while emphasizing the stark realities of crab fishing. Arnold dives into the emotional toll of filming dangerous reality TV, including a chilling capsizing incident. With vivid storytelling, he highlights the risks and camaraderie of life in the field, weaving a narrative that captivates and inspires.

Nikki Stratton, granddaughter of Pearl Harbor survivor Donald Stratton, shares her unique connection to the USS Arizona and her role as sponsor of the new submarine SSN Arizona. She recounts her grandfather's harrowing escape from the burning ship during the Pearl Harbor attack and emphasizes the importance of preserving veteran stories. The conversation dives into the legacies of bravery, the emotional weight of history, and the vital role women play in the Navy, highlighting the enduring impact of personal narratives on future generations.

Nathan Walters, an Oklahoma builder and entrepreneur, shares his journey to establishing Masa Rosa Luxury Homes. He discusses the critical shortage of skilled labor in construction and his innovative 'Build Your Future' initiative aimed at inspiring high schoolers to consider trades. The conversation touches on the emotional challenges clients face during renovations, the transformative role of AI in construction, and the importance of prioritizing quality customer service. Walters also hilariously contrasts fishing adventures with building dreams, showcasing the joys and challenges of entrepreneurship.