Mistaken Identity

Explore the shift towards passkeys in user authentication with the FIDO Alliance. Learn about the drawbacks of passwords, advantages of passkeys, and strategies for tracking pass key implementations. Discover how the FIDO Alliance drives innovation in authentication and fosters secure user experiences through collaboration and standardization.

Sophie Crosby discusses using emerging technology in marketing to improve customer experience, the challenges of adapting to new trends, and the importance of data unification for personalized strategies. She explores the impact of identity platforms on customer interactions and navigating the shift to customer-centric operations amidst competition and data challenges.

The podcast features Randy Mercer discussing the use of AI for seamless online interactions and transparent customer relationships. Topics include content creation, distribution challenges for brands, AI integration for content generation, balancing security and convenience in customer interactions, and navigating the build vs. buy dilemma in B2B SaaS. Mercer highlights pragmatic principles in product management and the importance of data integrity for enhancing customer interactions.

Throughout this season, we’ve had the chance to hear from some of the best and brightest minds in product management. We’ve learned how big-name companies secure digital identities, protect their customers, and retain business. But one theme has shone throughout these conversations: our industry’s innovation is just beginning.As we look towards the future of identity management, it’s important to understand and consider what’s coming next. Let’s take a moment to look back on what our guests have had to say about how they are innovating for the future. ---------Video quote:MATT: Welcome to Mistaken Identity. I’m your host, Matt Duench. Throughout this season, we’ve had the chance to hear from some of the best and brightest minds in product management. We’ve learned how big-name companies secure digital identities, protect their customers, and retain business. But one theme has really stuck out to me throughout these conversations: our industry’s innovation is just beginning.As we look towards the future of identity management, it’s important to understand and consider what’s coming next. Let’s take a moment to look back on what our guests have had to say about how THEY are INNOVATING FOR THE FUTURE. --------Time stamps:00:39 - John Gannon, co-founder of Venture5 Media03:36 - Marla Hay, VP, Product Management at Salesforce11:30 - Shiv Ramji, President of Customer Identity Cloud at Okta15:59 - Trisha Price, Chief Product Officer at Pendo20:19 - Dan Schiappa, Chief Product Officer at Arctic Wolf, 23:38 - Arun Mohan, Head of Product at Credit Karma29:58 - Geordie McClelland, Head of Digital Strategy at Delve33:01 - Closing thoughts---------Links:Follow Matt on LinkedInMore about OktaSubscribe to the Podcast:On Apple PodcastOn Spotify 

Geordie McClelland, Head of Digital Strategy at Delve, discusses the importance of staying user-focused in the tech field and the challenge of slowing down users to consider security. He emphasizes the significance of designing easy, intuitive experiences to prevent workarounds. The chapter also covers convenience and simplicity in user experience, building vs buying in the tech field, trends in technology development, and exciting innovations at Delve.

Product management is a continuous process of improvement, with no finished product. Key topics include driving innovation, building the right work culture, and embracing constant product improvement. The importance of outcome-oriented culture, continuous innovation, and user value in product management is highlighted. Additionally, the podcast discusses mastering product marketing and creating a safe environment to kill products that are not working.

In this episode of Mistaken Identity, Matt interviews Dan Schiappa, Chief Product Officer at Arctic Wolf. At Arctic Wolf, Dan works to increase the effectiveness of the cybersecurity industry through security operations. Today, Dan explains why identity is more important now than ever, and how security experts need to think ahead to solve problems in our constantly changing tech landscape. He also talks about using AI to sort data, fight bad actors, and prepare for a more challenging security future.Key Quotes:“For us in security, sometimes we get lost in thinking about where security is gonna be in the future instead of just thinking about where it and general society is gonna be in the future. And then how we build security mechanisms to protect that. The two key things are to solve a problem for your customer and also be out there looking for problems that they don't know they have yet.”“Identity is important now, if not more important than it ever has been. It's always been a big aspect of security. We used it for our authentication and access control and things of that nature, but now we can ascertain so much valuable information from the user for attacking things like insider threat for compromised credentials, and being able to enable things that help security, like zero trust.”“One of the things that really needs to happen is education of the end user. Saying 'Hey, you should have multi factor authentication turned on. And you should know that if you get a prompt that says you're trying to authenticate and it's not you, don’t hit Yes just to make the prompt go away.”“I’ll just take every bit of data I can get. And the problem is you get what I call data drunk. You just have so much data. You really can't make any sense out of it. And AI is not only great at detecting things, it's smart at telling you what you don't need as well. And so you can really focus on collecting the data that's important, that will help drive those models and help drive those detections.”“Real security is using multiple elements to drive an authentication, not just a fingerprint, but you start to factor in a whole bunch of different pieces of intelligence to know that it's indeed the right user. That's where passwordless will get real. Right now it is mostly convenience factors. We still have work to do to get rid of those passwords.”“I think in this ever-changing landscape, [security] just seems to be getting harder every year. Not easier. And I think the good news is for the most part, the defensive companies are keeping up. But it’s harder and harder to keep up because the adversaries are getting smarter and smarter. And generative AI and other AI methods at the hands of mal-intended people is just gonna make the landscape even harder.”Time stamps:00:43 -  What’s your identity?03:05 - Keeping customers at the center08:50 - Why identity is important right now18:40 - Leveraging AI for protections26:05 - Build vs. buy33:40 - Future Thinking41:05 - Quick hitsLinks:Follow Dan on LinkedInFollow Matt on LinkedInMore about OktaSubscribeOn Apple Podcast On Spotify

In this episode of Mistaken Identity, Matt interviews Trisha Price, Chief Product Officer at Pendo. Pendo is a comprehensive product experience platform that helps companies integrate product intelligence into their organizations.Trisha explains how the product-led movement helps us perfect the user experience, as well as how experimentation can help us remove customer friction. She describes pursuing constant improvement and constant experimentation to achieve the best outcomes for Pendo’s customers.

Dive into the world of product leadership with Cassio Sampaio, discussing the importance of customer identity in tech. Explore the myths surrounding identity management and the power of authentication techniques like Face ID. Learn about the challenges and rewards of being a B2B product manager and get insights on technology trends and AI impact on the future.

Shiv Ramji from Okta discusses the holistic customer journey, trusting product intuition, and the importance of storytelling. He emphasizes aligning the team and using data to drive decisions in product management. The podcast explores trends driving Okta's growth, strategies for enhancing security in user experiences, and navigating product management challenges. Additionally, it delves into digital credentials, AI's influence on product experiences, and fun insights into Shiv's TV/book recommendations and dream living locations.