Mistaken Identity

Behind Every Great Product is a Better Story

Jul 24, 2023

Shiv Ramji from Okta discusses the holistic customer journey, trusting product intuition, and the importance of storytelling. He emphasizes aligning the team and using data to drive decisions in product management. The podcast explores trends driving Okta's growth, strategies for enhancing security in user experiences, and navigating product management challenges. Additionally, it delves into digital credentials, AI's influence on product experiences, and fun insights into Shiv's TV/book recommendations and dream living locations.

41:36

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Episode guests

Shiv Ramji

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Understanding the holistic customer journey is crucial for successful product design.

Trusting your product intuition and leveraging data are key for decision-making in product development.

Storytelling is essential for aligning teams and conveying the essence that matters in product management.

Deep dives

Shiv Ramji Discusses Okta's Focus on Customer Identity Cloud

Shiv Ramji, President of Customer Identity Cloud at Okta, highlights the company's dedication to providing seamless and secure customer experiences. He explains how Okta secures access for employees and customers, ensuring safe access to numerous applications, including those for businesses like Peloton and consumers directly. Ramji discusses the trends fueling Okta's growth, including cloud adoption, increasing security complexities, customer realization of challenges, and regulatory changes.

Introduction

3min

Exploring Factors Driving Okta's Growth

2min

Enhancing Security & User Experience

25min

Navigating Product Management Challenges

7min

Exploring Digital Credentials and AI's Influence on Product Experiences

2min

Guest's TV and Book Recommendations, Dream Living Locations, and Online Presence

2min

In today's episode of Mistaken Identity, Matt interviews Shiv Ramji, President of Customer Identity Cloud at Okta. Okta is an independent identity provider that helps organizations securely connect the right people to the right technologies at the right time. At Okta, Shiv focuses on seamless and secure customer experiences. He is responsible for the Customer Identity Cloud product, data, security and technology strategy, and execution. Today, Shiv describes the holistic customer journey, how to trust your product intuition, and why storytelling matters for building great products.

Key Quotes:

“You need to think through all the pathways that your customers are gonna experience with a product.”

“Think of all of your customer journeys holistically. There are ways to really configure all of these touchpoints, whether it's sign up, sign in, reset flows, adding authentication. It’s so much more than the login box.”

“When you're building products, there's a portion of decisions that will come down to your intuition, your experience, or just your taste. So that's how I think of using data to make decisions. And using data to essentially know whether you're going after the right outcome.”

“Great product managers are really good at aligning the team. And a big portion of your job is to take messy data or insights or information or feedback from customers, from internal teams. And boiling it down to the essence that matters and then aligning the team around that insight.”

“You gotta be a great communicator and a great storyteller. Behind every great product that you know, or that you used, or have experienced, there is great storytelling behind it.”

“Product managers don't necessarily think of storytelling as their job. It’s really critical. You have to be a storyteller for your own internal teams, for your stakeholders, for your partner teams. All the way to customers.”

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Time stamps:

00:33 - What’s Your Identity?

05:57 - ID Check

07:30 - Build vs. Buy

39:53 - Future-Thinking

45:00 - Quick Hits

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Links:

Follow Shiv on LinkedIn

Follow Matt on LinkedIn
More about Okta

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Subscribe:

On Apple Podcasts
On Spotify

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Mistaken Identity

Behind Every Great Product is a Better Story

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Shiv Ramji Discusses Okta's Focus on Customer Identity Cloud

Enhancing Security in User Experience Through Innovative Product Strategies

Creating Seamless Customer Experiences Through Strategic Identity Management

Balancing Innovation and Operational Efficiency in Product Development

Future Trends and Exciting Innovations in Customer Identity Management

Key Quotes:

Time stamps:

Links:

Subscribe:

On Apple Podcasts
On Spotify

Remember Everything You Learn from Podcasts

Mistaken Identity

Behind Every Great Product is a Better Story

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Shiv Ramji Discusses Okta's Focus on Customer Identity Cloud

Enhancing Security in User Experience Through Innovative Product Strategies

Creating Seamless Customer Experiences Through Strategic Identity Management

Balancing Innovation and Operational Efficiency in Product Development

Future Trends and Exciting Innovations in Customer Identity Management

Key Quotes:

Time stamps:

Links:

Subscribe: On Apple PodcastsOn Spotify

Remember Everything You Learn from Podcasts

Subscribe:

On Apple Podcasts
On Spotify