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Backstage Careers

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Nov 10, 2022 • 1h 49min

The Man Behind Ali Abdaal’s $5 Million YouTube Empire

⏱ Time stamps for the episode below 👇🚨 Apply for the 6-week Backstage Careers coaching program to land a job with your favorite creator: https://pullv8zgme5.typeform.com/to/d3DZ4Wza📧 Subscribe to my newsletter for exclusive job opportunities to work with your favorite creators and entrepreneurs: https://sendfox.com/jeremyjohnmaryABOUT THIS EPISODE:Today I talk to Ali Abdaal’s general manager, Angus Parker. Angus literally runs Ali’s $5M/year business, and manages the team of 13 people they have on staff, so Ali can focus on creating new income streams for the business.In this episode, we cover how Angus went from being a YouTube scriptwriter that just graduated from college 3 years ago, to managing a $5M/year business and a staff of 13 people. Next, we dive deep into Ali’s business, and how they’ve managed to scale it from a small 3-person team to an 13 person hyper growth YouTube business.Specifically, we look at the numbers for “Part Time YouTuber Academy” which is the main revenue driver for the business. How they’ve scaled that into a $3M/year product, and the exact marketing funnels they're using. And finally, we also discuss the systems and SOPs that Angus and Ali use to manage their staff of 13 people to keep everyone productive and motivated.📲 Follow Angus on Twitter: https://twitter.com/apmparker📲 Follow @backstagecareers on Instagram to get clips & highlights from the latest episodes: https://www.instagram.com/backstagecareers/SHOW NOTES: 0:00 Intro0:46 How Angus got a job with Ali Abdaal03:05 The cold e-mail he sent06:48 Announcing the Backstage Careers Coaching Program07:36 Applying for a job that wasn't listed08:59 Getting a job with no work experience10:56 Size of Ali’s team in 202011:45 Angus’ first job responsibilities15:10 Why YouTube channels are the new Tech Startups16:43 How many hours did Angus work in a week17:17 Why you need to be a generalist to run a YouTube businesses21:25 From Skillshare to launching their own course 27:59 Why Ali chose the YouTube niche29:53 Cohort VS course businesses33:26 Part-Time YouTuber Academy 36:21 From idea to launching PTYA in 1 week43:30 Promoting the course on different platforms45:16 Breaking down the PTYA marketing funnel55:40 The e-mail marketing formula58:47 Behind the scenes of running a cohort course01:06:07 Size of Ali's team today and different roles01:08:35 The challenges of scaling a team (had to let go of 5 people)1:14:48 How to know if you actually need to hire more people1:17:20 Angus’ role as the COO / Integrator 1:24:22 How much they spend on leadership coaching1:26:40 How they run the business without goals and KPIs1:29:14 Using 6-week "Sprints" to get the team aligned 1:36:41 Angus' goals of the Integrator1:38:45 Why Angus prefers staying in the background1:42:07 Imposter syndrome1:43:42 How much is Angus compensated1:45:48 Advice for people working behind the scenes1:47:47 Where can you follow Angus1:48: 33 Outro
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Oct 13, 2022 • 1h 16min

The Man Who’s Spent $40,000,000 On YouTube Ads For Info Marketers | Brian Moncada

⏱ Time stamps for the episode below 👇In this episode I talk with Brian Moncada, the man behind some of the biggest YouTube Ads in the info business space who's spent over $40,000,000 on Ads over the course of his career as a marketer. The crazy part is that only 4 years ago, Brian was still a door to door salesman who was struggling to make ends meet. But then he decided that he needed to go work for a mentor; Someone who had already built a successful business and could teach him to do the same.When he read the book Millionaire Success Habits, he knew that the author, Dean Graziosi was the mentor he was looking for.So he cold emailed Dean, quit his job and packed all of his belongings to drive from California to Phoenix Arizona for an interview with Dean. He got the job on the spot, and the rest is history!In this episode we cover how Brian became one of the best in the YouTube Ads business, we talk about what it was like to manage a $30,000/day ad budget for Dean Graziosi, and how he’s built a successful YouTube ads agency with clients like Jordan Belfort, Frank Kern and Sam Ovens.SHOW NOTES: 0:00 Who is Brian Moncada?0:44 How Brian got a job with Dean Graziosi2:36 The best way to get a mentor4:33 Working for a mentor VS starting your own business7:58 Brian’s cold email to Dean11:00 Mindset to crush the job interview12:45 Job interview with Dean Graziosi13:27 Brian’s first weeks on the job17:02 What did Dean’s team look like18:08 What was Brian working on with Dean18:53 How did Brian learn Youtube ads from scratch21:05 Valuable lessons from Tommie Powers 22:48 Why Dean filmed 123 YouTube Ads for 1 book26:00 The most successful ad they ran28:43 Why advertise a book with YouTube ads33:09 Day in the life of working for Dean 37:04 The process of optimizing YouTube ads42:25 Working with Tony Robbins for Mastermind.com44:00 The launch of Mastermind.com45:41 Why Brian left Dean47:55 Biggest lessons learned from Dean Graziosi51:53 Brian’s plan after quitting his job54:00 Starting Adspend.com57:44 The Adspend.com business model1:00:24 Future plans for Adspend.com1:01:49 What businesses should be running YouTube ads1:05:09 YouTube Ads 101 - How to get started1:06:56 The ideal structure of a YouTube ad1:10:07 Key elements to improve the conversion rate of a YouTube ad1:11:21 Free script template1:12:04 Current YouTube ads trends1:16:17 TikTok & Facebook Ads VS Youtube Ads1:18:02 Outro📧 Subscribe to my newsletter for exclusive job opportunities to work with your favorite creators and entrepreneurs: https://sendfox.com/jeremyjohnmary📲 Follow @backstagecareers on Instagram to get clips & highlights from the latest episodes: https://www.instagram.com/backstagecareers/👨‍💻 Check out  @Brian Moncada on YouTube or on twitter: https://twitter.com/brianthefitpro📊 Check out Brian's agency: https://adspend.comABOUT THE PODCAST:Backstage Career is a podcast where I interview the linchpins who are working behind the scenes with some of the biggest creators and entrepreneurs out there!My goal with these interviews is to give you an idea of what it’s like to work with these influential people, and to help you land a job working with someone you look up to and want to apprentice under.🎯 Upcoming Interviews Target List:👉 Tim Ferriss' research assistant👉 GaryVee's DRock👉 Patrick Bet David's Content Strategist👉 Jaime the producer of the Joe Rogan Experience👉 The Content Strategist for MrBeast👉 Alex Banayan Author of "The Third Door"👉 Ryan Holiday who apprenticed under Robert Greene🔔  If you're hyped about that list you should subscribe
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Aug 24, 2022 • 1h 28min

The Man Behind GaryVee's TikTok Growth AND Alex Hormozi’s Content Strategy | Caleb Ralston

⏱ Time stamps for the episode below 👇In this episode I talk with Caleb Ralston who worked with Gary Vaynerchuk between 2018 and 2020 and who recently was hired by Alex and Leila Hormozi to run their content.Caleb was initially editing and shooting Gary’s daily vlog, but when Gary started going hard on TikTok he asked him to own the strategy and content creation for the platform and Caleb took Gary’s TikTok account from 300,000 followers to 1.5M.Today, Caleb just started working with Alex and Leila Hormozi as their Creative Director, which means he’ll be leading the content strategy and building a content team around them.SHOW NOTES: 0:00 - Who is Caleb Ralston?1:00 - How Caleb got a job with Gary Vaynerchuk5:00 - Caleb's work at PureWow7:15 - Getting a job at Team GaryVee9:50 - Caleb on reaching out to GaryVee10:55 - Caleb's email to D-Rock12:30 - D-Rock contacts Caleb15:00 - VaynerX job interview16:25 - Test videos for PureWow20:20 - Hilarious first week at Team GaryVee23:39 - First meeting with Gary27:08 - First work for Gary29:00 - What it's like to work for Gary33:20 - About Team GaryVee34:50 - How Team GaryVee Collaborates39:00 - How Team GaryVee creates content40:20 - Story behind Gary's blueberry clip41:00 - Roles at Team GaryVee41:47 - Caleb on managing Gary's TikTok45:45 - Gary's busy schedule47:20 - Biggest lessons working with GaryVee52:40 - Quitting Team GaryVee53:26 - Work at VaynerMedia56:15 - Work at Constallation Brands57:30 - How Caleb got a job with Alex Hormozi1:00:26 - Working as Alex Hormozi's Creative Director1:02:50 - Gary's Advice to Caleb Working with Alex Hormozi1:04:26 - Difference between Alex Hormozi and Garyvee1:07:58 - Team behind Alex Hormozi - Hiring!1:10:00 - Work behind Alex Hormozi1:14:24 - Leila Hormozi's A+ Onboarding Experience1:16:44 - 12 month Vision for Alex Hormozi's Content1:23:30 - How to get your dream job?1:27:27 - Outro📧 Subscribe to my newsletter for exclusive job opportunities to work with your favorite creators and entrepreneurs: https://sendfox.com/jeremyjohnmary📲 Follow @backstagecareers on Instagram to get clips & highlights from the latest episodes: https://www.instagram.com/backstagecareers/ABOUT THE PODCAST:Backstage Career is a podcast where I interview the linchpins who are working behind the scenes with some of the biggest creators and entrepreneurs out there!My goal with these interviews is to give you an idea of what it’s like to work with these influential people, and to help you land a job working with someone you look up to and want to apprentice under.🎯 Upcoming Interviews Target List:👉 Tim Ferriss' research assistant👉 GaryVee's DRock👉 Patrick Bet David's Content Strategist👉 Jaime the producer of the Joe Rogan Experience👉 The Content Strategist for MrBeast👉 Alex Banayan Author of "The Third Door"👉 Ryan Holiday who apprenticed under Robert Greene🔔  If you're hyped about that list you should subscribe: https://www.youtube.com/channel/UCEfQeaiXKSSONQXqhyMWtig
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Jul 11, 2022 • 1h 22min

How Charlie Hoehn Landed His Dream Job With Tim Ferriss at 24 (& What It Was Like)

📧 Subscribe to my newsletter for exclusive job opportunities to work with your favorite creators and entrepreneurs: https://sendfox.com/jeremyjohnmaryABOUT THIS EPISODE:In this episode I talk to Charlie Hoehn who’s worked with a couple influential figures, like Ramit Sethi, Tucker Max, but most notably he was the assistant and later "director of special projects" for Tim Ferriss.This is a very special episode for me since Charlie is the guy who inspired me to embark on this journey of apprenticing for my mentors in the first place, and I hope he inspires you as well. Enjoy!SHOW NOTES: 00:00 Intro02:00 Life after graduation 06:00 How he landed jobs working with Seth Godin, Ramit Sethi, and Tucker Max.14:35 Charlie's 6 step process to land your dream job15:50 #1 Showcase17:00 #2 Target18:40 #3 Audit21:05 #4 Gift36:10 #5 Execute39:45 #6 Sell46:05 Going on a movie tour with Tucker Max54:20 How Charlie got a job with Ramit Sethi 59:15 Biggest lessons learned working with Ramit Sethi01:03:00 How Charlie landed his job with Tim Ferriss 01:19:40 Biggest lessons learned from Tim FerrissUseful Links & Resources:Follow Charlie on Twitter: https://twitter.com/charliehoehnWatch his Ted talk: https://www.youtube.com/watch?v=uMP8h7fPpoY&feature=emb_titleScribe Media : https://scribemedia.comPost about the lessons learned marketing the 4 hour body: https://tim.blog/2011/03/10/12-lessons-learned-while-marketing-the-4-hour-body/Ryan Holiday’s post on working with Tim Ferriss: https://medium.com/the-mission/23-things-i-learned-about-writing-strategy-and-life-from-tim-ferriss-b40bdfa892deCharlie's Books: Recession Proof Graduate: https://www.amazon.com/gp/product/0990354814/ref=nav_signinPlay It Away: https://www.amazon.com/gp/product/0615918174/ref=dbs_a_def_rwt_bibl_vppi_i0Play for a Living: https://www.amazon.com/gp/product/0990354857/ref=dbs_a_def_rwt_bibl_vppi_i2People That Got Mentioned: Remit Sethi: https://www.iwillteachyoutoberich.com/about-us/Tim Ferriss: https://tim.blog/about/Seth Godin: https://seths.blog/about/Tucker Max: https://www.tuckermax.com/about/And if you're reading this, don't be shy! Shoot me a DM on Instagram and let me know what you thought of this episode or let me know if you have any questions! My handle is @jeremyjohnmary!
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Jun 28, 2022 • 1h 49min

Paddy Galloway On Working With MrBeast & Making +$50k/Month From YouTube Consulting

In this episode I talk to Paddy Galloway who’s by far the best YouTube consultant I know of in the industry. He worked for MrBeast for a little bit before deciding to focus full time on his YouTube consultancy.If you’re interested in the business of YouTube consulting and want to find out about all the different career opportunities there are working behind the scenes working with people like MrBeast you’re going to want to stick around for this one.SHOW NOTES: 00:00 Teaser02:01 Introducing Paddy Galloway and his passion for YouTube07:38 Taking YouTube seriously as a career17:22 The start of YouTube consulting24:16 Getting contacted by MrBeast30:15 Work, team, and processes of MrBeast's channel49:50 Advice to start your YouTube journey54:12 Paddy deciding to move on from MrBeast55:56 Pros and Cons of working on other people's channels01:05:47 The power of Network01:08:37 Being a YouTube consultant01:16:48 Paddy's team and what he’s charging01:13:36 Considering channel's ownership model01:22:00 Consulting multi-billion dollar companies01:24:30 YouTube Creators Fund01:26:00 Time, energy, and calendar management01:35:55 Paddy's golden advice to start your consulting journey01:47:05 Final thoughts  Check out Paddy's YouTube Channel:  @Paddy Galloway  Follow Paddy on Twitter: https://twitter.com/PaddyG96Follow Paddy on Instagram: https://www.instagram.com/paddygalloway/And if you're reading this, don't be shy! Shoot me a DM on Instagram and let me know what you thought of this episode or let me know if you have any questions! My handle is @jeremyjohnmary!
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Jun 10, 2022 • 1h 10min

How Stephen Shedletzky Got A Job With Simon Sinek

In this episode I talk to Stephen Shedletzky who’s been working closely with Simon Simon over the last 10 years!He went from answering customer support emails for Simon to becoming the chief of staff for his company.Today Stephen is one of the star speakers for the company and he’s also working on his own book which will be coming out in the fall of 2023.SHOW NOTES: 00:00 Stephen Shedletzky's origin story11:30 Losing his job at Ernst & Young to focus on coaching15:00 The email formula that got him a meeting with Simon Sinek 27:15 How he got a job with Simon30:50 Breaking down how he added value to Simon Sinek and his community42:00 How Simon Sinek created a movement from a book51:30 Stephen’s different roles within the company over the last 10 years55:30 His speaking journey57:00 Why Stephen is writing a book01:05:30 What to do when you feel lost in your careerAnd if you're reading this, don't be shy! Shoot me a DM on Instagram and let me know what you thought of this episode or let me know if you have any questions! My handle is @jeremyjohnmary!
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Mar 22, 2022 • 48min

From $0 To $30,000/Month On YouTube In 12 Months | A YouTube Masterclass By Leon Hendrix

This episode is a little different because I'm not interviewing someone who works behind the scenes like I usually do, but someone who's very much on the front stage himself.His name is Leon Hendrix, and he's a good friend of mine who started a personal development YouTube channel a little over a year ago. In that short period of time he's managed to grow his channel past 250k subscribers and he's making a solid income from it.In this episode, we go deep on the business of YouTube and how long it actually takes to make a living from a small YouTube channel.Leon's at a point where he's starting to hire people behind the scenes to help him grow the channel to 1M subscribers and beyond, so we also talk about the positions he's hiring for as well as the best ways to apply -wether it's with him or any other YouTube creator out there.SHOW NOTES: 00:00 Intro01:15 Mission & vision for Leon Hendrix channel03:25 How the thought of a youtube channel came through06:45 Growth stages and how Leon blew up on YouTube10:35 the business of being a youtuber  16:15 What a day in the life of a youtube entrepreneur looks like20:45 investing in the YouTube channel25:15 the opportunities that YouTube provides38:25 how to stand out to get a job with a youtuber/entrepreneur48:38 Get a job with LeonUSEFUL LINKS & RESOURCES:Leon YouTube channel: https://www.youtube.com/channel/UCTvRcHO5jJ_JKcekLacLMuQIf you want to work with him, apply at: https://collectiveambition.co And if you're reading this, don't be shy! Shoot me a DM on Instagram and let me know what you thought of this episode or let me know if you have any questions! My handle is @jeremyjohnmary!
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Mar 13, 2022 • 46min

Andrew Yang's 16-Year-Old Campaign Photographer

In today's episode, I spoke with  @Lucas Kult-Banout  who at only 16 years old, became Andrew Yang's campaign photographer. This guy is a networking ninja, and I'm not surprised at all that he's gone so far at such a young age.I hope you enjoy this conversation with Lucas!SHOW NOTES: 00:00 How Lucas started his career At 16 years old03:10 the 1st step to becoming a political photographer11:00 Starting his journey with Andrew Yang21:50 How he became obsessed with photography24:00 getting his first clients29:00 Starting projects and seeing what sticks (Podcast, Youtube, Online Course…)31:15 Building the connections and planting the seeds36:25 Doing an Internship with Casey Neistat at  @368 41:21 His goals for the future as a photographerLinks and resources from this episode:Lucas instagram: https://www.instagram.com/lucaskultbanout/His Website: https://www.lucaskultbanout.comAndrew Yang Twitter: https://twitter.com/AndrewYang368 community: https://www.instagram.com/368/And if you're reading this, don't be shy! Shoot me a DM on Instagram and let me know what you thought of this episode or let me know if you have any questions! My handle is @jeremyjohnmary!
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Mar 8, 2022 • 51min

Meet The Right Hand Man Who Manages Gary Vaynerchuk's Life

In this episode I talk to Tyler Schmitt who worked as Gary Vaynerchuk's personal assistant from 2016 to 2020 and whose gone on to manage a team of 50+ as the General Manager of 137pm -one of the media brands under the VaynerX umbrella.This is an interesting episode where we cover a lot of ground,I hope you enjoy it! SHOW NOTES: 01:00 Background story of Tyler04:10 Starting to work at vaynermedia05:15 Getting a job with AJ Vaynerchuk12:45 The first week after getting the job18:05 From working with AJ to Gary’s assistant28:05 Getting office of the CEO title33:37 Missing his chance to become a millionaire with Veefriends 38:00 Relationship with Drock and Andy42:20 Becoming the general manager one37pm46:50 Lessons learned from GaryveeLinks and resources from this episode:Veefriends: https://veefriends.comTyler's Twitter: https://twitter.com/tySchmitt5ONE37pm: https://www.one37pm.comAnd if you're reading this, don't be shy! Shoot me a DM on Instagram and let me know what you thought of this episode or let me know if you have any questions! My handle is @jeremyjohnmary!
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Feb 15, 2022 • 1h 17min

How This 24-Year-Old Makes $50,000/Month As A YouTube Consultant

In today's episode I'm talking to Jeremy Stickney (@jeremy.stickney) who's Evan Carmichael's right hand man and business partner.What's fascinating about Jeremy's story, is that he started working for Evan for free while he was still working at his local grocery story.Within 6 months of working together, they started a YouTube Consulting business. Today, Jeremy's making more money in a month than most Americans make in a year.So if you're interested in working with one of the people you look up to, BUT you also want to start your own business, you're going to love this episode!!SHOW NOTES: 04:05 How Stickney overcame his learning disabilities in high school15:30 Struggling to find work after college15:30 Why he invested 2000$ into a seminar while being broke25:05 Went out of his way to interview Tom Bilyeu31:00 Being coached by Evan Carmichael to launch a business with him34 :40 Choosing the unconventional way of learning over going to college39:50 Finding the first clients and launching the business45:50 Growing through referrals after having success for a client51:55 Evan’s role at the business55:05 Who is Evan Carmichael?57:50 Lessons that Jeremy learned from Evan 01:01:20 How the business is doing right now01:11:00 long term goals and visionLinks and resources from this episode:Evan's Youtube Channel: https://www.youtube.com/c/EvancarmichaelJeremy' instagram: https://www.instagram.com/jeremy.stickney/?hl=enAnd if you're reading this, don't be shy! Shoot me a DM on Instagram and let me know what you thought of this episode or let me know if you have any questions! My handle is @jeremyjohnmary!

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