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Backstage Careers
The Man Behind Ali Abdaal’s $5 Million YouTube Empire
Nov 10, 2022
01:48:53
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Quick takeaways
- Angus shares his journey from YouTube scriptwriter to managing a $5M/year business and team of 13.
- The Part Time YouTuber Academy is Ali's main revenue driver, generating $3M/year, highlighting marketing funnels.
- Insights on managing a staff of 13 for productivity and motivation with systems and SOPs.
- Emphasizes providing value first, taking initiative, and proactive networking for job opportunities.
Deep dives
Main Idea 1
Ali Abdul's general manager, Angus Parker, discusses the journey of how he went from being a YouTube script writer to managing a five million dollar year business and a staff of 13.
Main Idea 2
The Part Time YouTuber Academy (PTYA) is the main revenue driver for Ali Abdul's business, generating over three million dollars a year. The marketing funnels used to scale PTYA and the value of cohort-based courses are discussed.
Main Idea 3
Angus and Ali share insights on the systems they use to manage their team of 13 people, ensuring productivity and motivation.
Main Idea 4
The importance of providing value first and taking initiative when reaching out for job opportunities is emphasized. Angus's story of how he cold-emailed Ali and landed a role in the business is shared as an example of proactive networking.
The importance of providing value in emails
One of the key pieces of advice for someone considering working behind the scenes is to provide value first in their emails. This means not being afraid to reach out to the people they want to work with and offering something valuable in their initial communication. It's important to go beyond job boards and be open to creating opportunities that may not be advertised.
The value of cold emails
Cold emails can be a powerful tool when looking for opportunities in the creative sector. By sending targeted emails to the right people at the right time, individuals can open doors that may have initially seemed closed. It's crucial to believe in the value you can bring and be persistent in reaching out to potential collaborators.
The benefits of continuous learning and growth
The journey from freelancing to the role of a general manager or integrator in a multimillion-dollar business showcases the importance of ongoing learning and personal growth. By continuously developing skills and being open to new challenges, individuals can progress in their careers and take on roles that they may have previously perceived as unattainable.
Exploring new opportunities
When considering career options, it's essential to think beyond traditional job descriptions and explore unconventional paths. By thinking creatively and imagining the role you want to have, you can work towards acquiring the relevant skills and create valuable positions that align with your goals and aspirations.
25.
We're a Little Redundant and We've Subsequently Rehired on a Freelance Basis to Be One Day a Week
2min
⏱ Time stamps for the episode below 👇
🚨 Apply for the 6-week Backstage Careers coaching program to land a job with your favorite creator: https://pullv8zgme5.typeform.com/to/d3DZ4Wza
📧 Subscribe to my newsletter for exclusive job opportunities to work with your favorite creators and entrepreneurs: https://sendfox.com/jeremyjohnmary
ABOUT THIS EPISODE:
Today I talk to Ali Abdaal’s general manager, Angus Parker. Angus literally runs Ali’s $5M/year business, and manages the team of 13 people they have on staff, so Ali can focus on creating new income streams for the business.
In this episode, we cover how Angus went from being a YouTube scriptwriter that just graduated from college 3 years ago, to managing a $5M/year business and a staff of 13 people.
Next, we dive deep into Ali’s business, and how they’ve managed to scale it from a small 3-person team to an 13 person hyper growth YouTube business.
Specifically, we look at the numbers for “Part Time YouTuber Academy” which is the main revenue driver for the business. How they’ve scaled that into a $3M/year product, and the exact marketing funnels they're using. And finally, we also discuss the systems and SOPs that Angus and Ali use to manage their staff of 13 people to keep everyone productive and motivated.
📲 Follow Angus on Twitter: https://twitter.com/apmparker
📲 Follow @backstagecareers on Instagram to get clips & highlights from the latest episodes: https://www.instagram.com/backstagecareers/
SHOW NOTES:
0:00 Intro
0:46 How Angus got a job with Ali Abdaal
03:05 The cold e-mail he sent
06:48 Announcing the Backstage Careers Coaching Program
07:36 Applying for a job that wasn't listed
08:59 Getting a job with no work experience
10:56 Size of Ali’s team in 2020
11:45 Angus’ first job responsibilities
15:10 Why YouTube channels are the new Tech Startups
16:43 How many hours did Angus work in a week
17:17 Why you need to be a generalist to run a YouTube businesses
21:25 From Skillshare to launching their own course
27:59 Why Ali chose the YouTube niche
29:53 Cohort VS course businesses
33:26 Part-Time YouTuber Academy
36:21 From idea to launching PTYA in 1 week
43:30 Promoting the course on different platforms
45:16 Breaking down the PTYA marketing funnel
55:40 The e-mail marketing formula
58:47 Behind the scenes of running a cohort course
01:06:07 Size of Ali's team today and different roles
01:08:35 The challenges of scaling a team (had to let go of 5 people)
1:14:48 How to know if you actually need to hire more people
1:17:20 Angus’ role as the COO / Integrator
1:24:22 How much they spend on leadership coaching
1:26:40 How they run the business without goals and KPIs
1:29:14 Using 6-week "Sprints" to get the team aligned
1:36:41 Angus' goals of the Integrator
1:38:45 Why Angus prefers staying in the background
1:42:07 Imposter syndrome
1:43:42 How much is Angus compensated
1:45:48 Advice for people working behind the scenes
1:47:47 Where can you follow Angus
1:48: 33 Outro
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