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ABOUT THIS EPISODE:

Today I talk to Ali Abdaal’s general manager, Angus Parker. Angus literally runs Ali’s $5M/year business, and manages the team of 13 people they have on staff, so Ali can focus on creating new income streams for the business.

In this episode, we cover how Angus went from being a YouTube scriptwriter that just graduated from college 3 years ago, to managing a $5M/year business and a staff of 13 people. 

Next, we dive deep into Ali’s business, and how they’ve managed to scale it from a small 3-person team to an 13 person hyper growth YouTube business.

Specifically, we look at the numbers for “Part Time YouTuber Academy” which is the main revenue driver for the business. How they’ve scaled that into a $3M/year product, and the exact marketing funnels they're using. And finally, we also discuss the systems and SOPs that Angus and Ali use to manage their staff of 13 people to keep everyone productive and motivated.


📲 Follow Angus on Twitter: https://twitter.com/apmparker
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SHOW NOTES: 

0:00 Intro

0:46 How Angus got a job with Ali Abdaal

03:05 The cold e-mail he sent

06:48 Announcing the Backstage Careers Coaching Program

07:36 Applying for a job that wasn't listed

08:59 Getting a job with no work experience

10:56 Size of Ali’s team in 2020

11:45 Angus’ first job responsibilities

15:10 Why YouTube channels are the new Tech Startups

16:43 How many hours did Angus work in a week

17:17 Why you need to be a generalist to run a YouTube businesses

21:25 From Skillshare to launching their own course 

27:59 Why Ali chose the YouTube niche

29:53 Cohort VS course businesses

33:26 Part-Time YouTuber Academy 

36:21 From idea to launching PTYA in 1 week

43:30 Promoting the course on different platforms

45:16 Breaking down the PTYA marketing funnel

55:40 The e-mail marketing formula

58:47 Behind the scenes of running a cohort course

01:06:07 Size of Ali's team today and different roles

01:08:35 The challenges of scaling a team (had to let go of 5 people)

1:14:48 How to know if you actually need to hire more people

1:17:20 Angus’ role as the COO / Integrator 

1:24:22 How much they spend on leadership coaching

1:26:40 How they run the business without goals and KPIs

1:29:14 Using 6-week "Sprints" to get the team aligned 

1:36:41 Angus' goals of the Integrator

1:38:45 Why Angus prefers staying in the background

1:42:07 Imposter syndrome

1:43:42 How much is Angus compensated

1:45:48 Advice for people working behind the scenes

1:47:47 Where can you follow Angus

1:48: 33 Outro