

Leaders in Customer Loyalty, Powered by Loyalty360
Loyalty360
Loyalty360 is the association for customer loyalty. We bring together the best loyalty-focused professionals from technology and service suppliers and brands under one roof. Through Loyalty360, these professionals find invaluable resources, networking opportunities and guidance provided by internal thought leaders and brands/suppliers on the cutting edge of customer loyalty.
Episodes
Mentioned books

Mar 24, 2022 • 30min
Brides Say “I Do” to David’s Bridal Diamond Loyalty Program
Send us a textJim Marcum is the Chief Executive Officer for David's Bridal, a national and intentional retailer of bridal and formalwear with headquarters in Conshohocken, Pennsylvania.Loyalty360 CEO Mark Johnson met with Marcum to discuss the company's new Diamond Loyalty Program as well as the challenges and opportunities faced by the bridal and formalwear industry during the changing retail landscape.

Mar 22, 2022 • 17min
Loyalty360 Loyalty Live | Joe Pino, Clutch
Send us a textLoyalty360's Mark Johnson interviews Joe Pino, Clutch, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

Mar 21, 2022 • 22min
Newk's Eatery Fast-Casual Restaurants Launches New Loyalty Program to Further Enhance Customer Experience
Send us a textDenise Pedini is the Senior Vice-President of Guest Experience at Newk's Eatery, a fast-casual restaurant with over 100 locations in 14 states.Loyalty360 CEO Mark Johnson met with Pedini to discuss Newk's Eatery's newest in customer loyalty efforts, Newk's Rewards, as well as the company's response to the changing dine-in experience.

Mar 8, 2022 • 21min
Loyalty360 Loyalty Live | John Nash, Redpoint
Send us a textLoyalty360's Mark Johnson interviews John Nash, Redpoint, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

Mar 7, 2022 • 25min
Insomnia Cookies Delivers Sweet Loyalty Program for its Best Customers
Send us a textWhen it comes to late night snacks, it is hard to beat a fresh, warm cookie. Started by a college student in a dorm room in 2003, Insomnia Cookies is now baking and delivering cookies across the United States.Insomnia Cookies has stayed true to its roots, with bakeries typically located near college campuses, but is enjoyed by cookie fanatics of any age. To better connect with their loyal fans, or Insomniacs, in 2021 the brand introduced its “CookieMagic” membership program giving subscribers special benefits for a small monthly fee.Loyalty360 CEO Mark Johnson spoke with Tom Carusona, Chief Marketing Officer at Insomnia Cookies to learn more about the brand’s new customer loyalty program, the power of unique customer experiences, and adapting to the changes brought about by Covid.

Feb 23, 2022 • 10min
Wyndham Hotels & Resorts Partners with Bakkt, Enhancing Wyndham Rewards
Send us a textKnown for its generous rewards program, Wyndham Hotels & Resorts is beloved by everyday travelers worldwide. With partnerships top of mind for many brands in search of a competitive edge, in late 2021, Wyndham’s loyalty program, Wyndham Rewards, announced a brand-new collaboration with Bakkt. Bakkt is a digital asset platform that allows consumers to convert loyalty points into cash and then have the ability to buy crypto, discounted gift cards, or to spend cash or crypto. Through the partnership, members of Wyndham Rewards can easily link their account within the Bakkt App, unlocking the ability to instantly convert their points to cash. Loyalty360 spoke with Geoff Crossan, Group Vice President for Loyalty and Partnerships at Wyndham Hotels & Resorts, to better understand how the partnership works and how it will help drive engagement and loyalty from within their member base.

Feb 22, 2022 • 13min
Loyalty360 Loyalty Live | Susan Frech, Vesta
Send us a textLoyalty360's Mark Johnson interviews Susan Frech, Vesta, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

Feb 15, 2022 • 13min
Loyalty360 Loyalty Live | Ramya Murali and Michael O’Brien, Deloitte
Send us a textLoyalty360's Mark Johnson interviews Ramya Murali and Michael O’Brien, Deloitte to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

Feb 8, 2022 • 15min
Loyalty360 Loyalty Live | Travis Markel, Arrivia
Send us a textLoyalty360's Mark Johnson interviews Travis Markel, Arrivia to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

Jan 25, 2022 • 23min
Loyalty360 Loyalty Live | Christian Selchau-Hansen, Formation
Send us a textLoyalty360's Mark Johnson interviews Christian Selchau-Hansen, Formation to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.