Shell Celebrates a Decade of Loyalty Rewards

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Chris Suess is the Head of Loyalty and CRM at Shell Oil Products US, a subsidiary of Shell plc, the latter of which is a leading multinational energy company with operations in 70 countries with over 13,000 employees in the U.S. alone.

Loyalty360 CEO Mark Johnson met with Chris Suess to discuss the 10-year anniversary of the brand’s Fuel Rewards loyalty program, the program’s other brand participants, and the company’s overall customer loyalty strategies.