At Chico’s Outstanding Service is Always Fashionable

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Kate Jung is the Senior Director of Loyalty and Customer Insights at Chico’s FAS, an upscale fashion retailer comprised of three distinct store brands, Chico’s, White House/Black Market, and Soma, with nearly 1400 locations in the U.S. and Canada.

Loyalty360 CEO Mark Johnson met with Jung to discuss the brand's newly revised loyalty programs and how changes in the customer landscape have impacted brand loyalty.