

Leaders in Customer Loyalty, Powered by Loyalty360
Loyalty360
Leaders in Customer Loyalty: for those looking to deepen customer experience, engagement, and brand loyalty. Each episode features innovative brands, industry experts, and executive leaders who share actionable insights, proven strategies, and real-world experiences designed to help marketers and brand professionals stay ahead in the ever-evolving world of customer loyalty.
Episodes
Mentioned books

Sep 13, 2022 • 10min
Loyalty360 Loyalty Live | Zsuzsa Kecsmar, Antavo
Send us a textLoyalty360's Mark Johnson interviews Zsuzsa Kecsmar, Antavo to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.Contribute to the 2023 Customer Loyalty Report! For those interested in contributing to the 2023 Global Customer Loyalty Report, you will find the survey link here: https://antavo.com/loyalty-report-survey/?partner=l360lliThe survey is open through September 30, 2022, and takes about 9 minutes to complete. Those who participate in the survey will receive a complimentary advance copy of the published report before its official release in December.

Sep 6, 2022 • 10min
Driving Loyalty through Donation Drives
Send us a textCourtney Eaton is the President of Logistics at Funds2Orgs, a creative fundraising organization that supplies micro-enterprise partners in 26 developing countries worldwide with new and gently used shoes for resell.To date, Funds2Orgs has helped 20,000 nonprofits orchestrate shoe drives, providing inventory to over 4,000 micro-entrepreneurs worldwide. In turn, Funds2Orgs has contributed more than $11 million in fundraising for nonprofits, helping them reach their own missions, while keeping millions of shoes out of landfills.Loyalty360 CEO Mark Johnson met with Eaton to discuss the organization’s mission, its recent partnership with SugarCRM, and the impacts of technology on its customer loyalty.

Sep 2, 2022 • 19min
Fans Applaud Vivid Seats Loyalty Rewards
Send us a textLoyalty360 CEO Mark Johnson spoke with Tyra Neal, Chief Marketing Officer of Vivid Seats, about the company’s innovative customer loyalty rewards program, its recent partnership with Rolling Stone, and the growing desire for community in a post-covid world.

Aug 31, 2022 • 17min
Shell and Kroger Fuel Customer Loyalty
Send us a textLisa Carr is the GM of Marketing for Mobility in North America at Shell, a leading multinational energy company with operations in 70 countries with over 13,000 employees in the U.S. alone.Loyalty360 CEO Mark Johnson met with Lisa Carr to discuss the brand's recent partnership with Kroger delivery service in Florida, as well as the company’s overall views on customer loyalty.

Aug 29, 2022 • 16min
At Chico’s Outstanding Service is Always Fashionable
Send us a textKate Jung is the Senior Director of Loyalty and Customer Insights at Chico’s FAS, an upscale fashion retailer comprised of three distinct store brands, Chico’s, White House/Black Market, and Soma, with nearly 1400 locations in the U.S. and Canada.Loyalty360 CEO Mark Johnson met with Jung to discuss the brand's newly revised loyalty programs and how changes in the customer landscape have impacted brand loyalty.

Aug 23, 2022 • 14min
Loyalty360 Loyalty Live | Ravi Srinivasan, Group FiO
Send us a textLoyalty360's Mark Johnson interviews Ravi Srinivasan, Group FiO, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

Aug 22, 2022 • 22min
Fazoli’s Serves Up Loyalty with a Side of Delicious Rewards
Send us a textWill Hanrahan, Sr. Marketing Manager – Loyalty & CRM for Fazoli’s, a fast casual Italian American restaurant chain that serves pastas, pizzas, salads and their famous never-ending breadsticks at nearly 220 locations across 25 states.Loyalty360 CEO Mark Johnson spoke with Will about the brand’s reward app, and the company’s view on guest loyalty.

Aug 19, 2022 • 19min
Shell Celebrates a Decade of Loyalty Rewards
Send us a textChris Suess is the Head of Loyalty and CRM at Shell Oil Products US, a subsidiary of Shell plc, the latter of which is a leading multinational energy company with operations in 70 countries with over 13,000 employees in the U.S. alone.Loyalty360 CEO Mark Johnson met with Chris Suess to discuss the 10-year anniversary of the brand’s Fuel Rewards loyalty program, the program’s other brand participants, and the company’s overall customer loyalty strategies.

Aug 17, 2022 • 15min
Loyalty360 Loyalty Live | Natasha Janic, Salesforce
Send us a textLoyalty360's Mark Johnson interviews Natasha Janic, Salesforce, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

Aug 5, 2022 • 14min
Wings and Rings Flies Toward Future Growth with AI Integration
Send us a textBob Bafundo is the COO of Wings and Rings, a Cincinnati-based sports restaurant with locations across the U.S. and internationally. With the recent expansion and more growth in store, the restaurant recently began to test robotics to assist with the workload.Loyalty360 CEO Mark Johnson spoke with Bob Bafundo, COO of Wings and Rings, to discuss the recent integration of AI and machine learning in their kitchens, as well as the company’s overall views on customer loyalty.