Scandinavian Product Podcast

Phil Hornby, a product coach and founder of For Product People, shares his extensive insights on roadmapping. He tackles why some dislike roadmaps, highlighting misconceptions and the need for flexibility with frameworks like 'now, next, later.' Hornby discusses the alignment of roadmaps with OKRs, emphasizing storytelling and transparency. He also addresses the balance between confidence and evidence in decision-making, the importance of tailoring communication for stakeholders, and essential resources for product professionals looking to enhance their strategies.

Ida Aalen, author of Norway's first Product Management book 'Bedre Produkter,' shares her journey as a product coach and Product Lead at NAV. She delves into the balance between the 'build trap' and 'analysis paralysis' in product management. Ida discusses the power of writing for clarity and the significance of assumption mapping for team collaboration. She highlights the importance of health metrics and OKRs to keep teams focused on key goals, while also offering insights on navigating regional approaches to product development.

In this engaging conversation, David Bland, author of "Testing Business Ideas" and expert in product discovery, shares invaluable insights on evidence-based decision-making. He emphasizes the importance of assumption mapping to mitigate risks and the necessity of collaboration across teams. Bland highlights how to frame hypotheses and test customer willingness to pay. He also discusses the significance of fostering a culture of experimentation and effective product leadership to drive innovation and continuous learning.