
Founder's Journal
Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.
Latest episodes

Jan 27, 2021 • 11min
Losing My Dad
Today I reflect on the biggest loss in my life and how it made me the professional and man I am today.
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Jan 25, 2021 • 14min
The Origin of Morning Brew Sales
Today I breakdown the evolution of Morning Brew's 8-figure sales strategy.
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Jan 22, 2021 • 13min
Why I Quit My Job
Today I reflect on the thought process that convinced me to leave my cushy job at Morgan Stanley and go full-time at Morning Brew.
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Jan 20, 2021 • 19min
How We Grew From 0 to 2.5 million
Today I break down the tactics Morning Brew used to grow from 0 to 2.5, including the ambassador program, referral program, and paid acquisition.
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Jan 18, 2021 • 12min
I Ruined The Meeting
Today I reflect on how I messed up big time during a meeting for our paid product.
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Jan 15, 2021 • 14min
The Secret to Employee Happiness
Today I discuss the impact that managers can have on employee satisfaction.
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Jan 13, 2021 • 14min
How to Overcome Builder's Block
Today I describe my experience having "builder's block" and suggest some remedies.
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Jan 11, 2021 • 16min
Making Weekdays as Productive as the Weekend
Today I reflect on my productive weekend and think about ways to clear distractions from my weekdays.
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Jan 8, 2021 • 13min
Leadership During Tumultuous Times
Today I discuss four lessons that I've learned about leading a company through tumultuous times.
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Jan 6, 2021 • 17min
5 Keys to a Pump-up Speech
Today I break down the 5 keys to a great pump-up speech.
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