
Founder's Journal
Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.
Latest episodes

Feb 19, 2021 • 12min
Building a New Product
Today I walk through the ideation and iterations of our upcoming paid product.
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Feb 17, 2021 • 14min
Changing Our Name and Logo
Today I share the origin story of the Morning Brew name and logo.
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Feb 15, 2021 • 13min
The Clubhouse Craze
Today I share four timeless lessons from the app that everyone's talking about: Clubhouse
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Feb 12, 2021 • 13min
How We Raised Money
Today I tell the story of how we raised money for Morning Brew, and share tips on how to get someone to invest in you.
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Feb 10, 2021 • 16min
Audience Building 101
Today I explain why everyone should be building an audience.
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Feb 8, 2021 • 18min
Picking a Cofounder
Today I take you back to my college days to tell the story of how I found my cofounder.
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Feb 5, 2021 • 16min
My First Fire
Today I share the story of my first time letting someone go at Morning Brew.
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Feb 3, 2021 • 12min
Should I Hire My Friend?
Today I present things you should consider before working with a friend or family member.
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Feb 1, 2021 • 18min
The Cauliflower of Business
Today I explain why an internal communication strategy is so important and go behind-the-scenes of our strategy at Morning Brew.
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6 snips
Jan 29, 2021 • 11min
4 Principles For Making Great Hires
Learn about the hiring process at Morning Brew and the four principles they use for making great hires, including testing for non-negotiables and finding candidates with unique experiences.