
Founder's Journal
Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.
Latest episodes

Oct 18, 2021 • 15min
How to Find & Keep Building Momentum
In this episode, I’m breaking down the formula for creating and keeping momentum in business, in your career and in building a startup.
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Oct 15, 2021 • 12min
Stoicism & Focusing on What You Can Control
In this episode, I share some of the insights I've gained by studying the philosophy of stoicism and how it has helped me find direction. Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
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Oct 14, 2021 • 3min
Shower Thoughts: How to Create Informed Conviction
Welcome to the very first Founder's Journal Shower Thought, a quick mini episode aimed at making you think harder about your career or your business. In this edition, I talk about how to build informed conviction.Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
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Oct 13, 2021 • 12min
Feeling Lost & Achieving Your Next Big Win
In this episode, I talk about feeling lost and share how I'm working to find direction as I settle into a new role at Morning Brew.Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
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Oct 11, 2021 • 12min
My Mental Health Routine
I discuss my experience with anxiety, how it impacts me at work, and my routine for managing my mental health.Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
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Oct 8, 2021 • 16min
Amazing Leadership Lessons from Ted Lasso
I describe 4 leadership lessons we can learn from season 1 of the hit Apple TV+ series Ted Lasso, and how they can apply to any team–on the field or in business.Also I reference two past episode of Founder's Journal, check those out:How your boss can make or break your professional experienceHow we try to be nice versus trying to be honestCheck out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
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Oct 6, 2021 • 17min
What to Learn from a Business That 10x'd in 5 Quarters
In this episode, I discuss the lessons we can learn from Notarize, one of the fastest growing startups I've ever seen.Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 4, 2021 • 13min
5 Lessons From Devastating Mistakes in Business
In this episode, I discuss five profound mistakes leaders have made in business and what we can learn from them.Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 1, 2021 • 18min
Building Your Team #6: Ask an HR Executive
Welcome to part 6 of Founder’s Journal's Building Your Team miniseries. In this episode, Morning Brew’s VP, Head of People Operations, Kate Noel, joins me to discuss how to attract and nurture great talent in a business. This episode was recorded for an audience of VIPs from Morning Brew's SHARE THE BREW referral program. For more info subscribe at https://morningbrew.com.Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 1, 2021 • 14min
Building Your Team #5: How to Make Reference Checks Less Terrible (Classic)
Welcome to part 5 of Founder’s Journal's Building Your Team miniseries. Today's episode is all about how to make reference checks actually useful to the hiring process.Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista Learn more about your ad choices. Visit megaphone.fm/adchoices