
Founder's Journal
Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.
Latest episodes

Sep 29, 2021 • 16min
Building Your Team #4: Nailing the Interview Part II
Welcome to part 4 Founder’s Journal's Building Your Team miniseries. Today, I’m talking about what it looks like for an interviewer to nail an interview process. In this episode, I break down 5 specific strategies that are crucial to hiring great talent.Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 29, 2021 • 15min
Building Your Team #3: Nurturing Your Hires (Classic)
Welcome to part 3 of Founder’s Journal's Building Your Team miniseries. I'n this episode, I'm discussing the importance of building relationships with potential employees.Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 27, 2021 • 14min
Building Your Team #2: Nailing the Interview Part I
Interviewing for a new job can be an arduous & anxiety-provoking process. In this episode, I share a few stories of the best interviews I’ve ever witnessed, so that you can walk away with 5 specific strategies for standing out in the interview process.Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 27, 2021 • 14min
Building Your Team #1: Should I Hire My Friend? (Classic)
This week we're dropping our second miniseries here on Founder's Journal called Building Your Team. We'll be bringing back some classic episodes you loved—or if you're a new listener, maybe you haven't heard before—and some new episodes you won't want to miss. Today's classic episode is about whether you should work with friends or family in business.Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 24, 2021 • 14min
How to Make Social Media Work for You Part II
Social media should be serve as a friend, not a foe in your life. In this episode, I'm talking about using social media from the perspective of a founder and manager.To learn how to think about social media on a personal level, check out How to Make Social Media Work for You Part I.Check out episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 22, 2021 • 16min
How to Make Social Media Work For You Part I
The internet was one of the greatest inventions in human history. It shifted society from being geographically fragmented to globally connected. It led to the advent of social media and platform businesses. It made the supply of connection and knowledge effectively endless. But it also created a whole new set of challenges from social comparison to employee anxiety and procrastination. In this first of this two part series, I talk about how we can have the internet work for us vs. against us.Check out episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista
Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 20, 2021 • 22min
Mailchimp: The $12 Billion Email Giant
Mailchimp recently sold for $12 billion to Intuit, the small business powerhouse that owns Quickbooks, Turbotax, Credit Karma, and Mint. This deal is the largest ever acquisition of a privately-held bootstrapped business. In this episode, I walk you through the history of the company and lessons we can all learn from its meteoric rise.Check out episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 17, 2021 • 19min
Costco's Secret Weapon
It's a $200 billion behemoth and a place I loved frequenting for free food samples growing up. In this episode, I'm talking about Costco and what we can learn from it as business minds.Check out episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 15, 2021 • 10min
I Call Bullsh*t on "Life Hacks"
In a world where we expect immediacy and efficiency, there’s still a need for repeating the importance of doing the work. In this episode, I’m talking about why we’ve become obsessed with life hacks and why they're all a load of crap.Check out episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 13, 2021 • 13min
Should You Care About Competition?
How much time should you spend worrying about "the other guy?" In this episode, I’m talking about competition and how much you should focus on it as a founder or an employee.Check out episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista
Learn more about your ad choices. Visit megaphone.fm/adchoices