
Founder's Journal
Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.
Latest episodes

Nov 3, 2021 • 14min
The Power of Disagreement
In this episode, I discuss why open and honest disagreement is one of the most important vehicles for society and companies to progress. Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista
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Nov 1, 2021 • 12min
Mimetic Theory & Decision Making
In this episode, I talk about why it is essential to understand mimetic theory and how it impacts the choices you make every single day. Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista
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Oct 29, 2021 • 12min
How to Start Building #6: The Evolution of an Entrepreneur
Welcome to the 6th and final installment of our How to Start Building miniseries. In this episode I breakdown the skills entrepreneurs must adapt over the life of their business.Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista
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Oct 29, 2021 • 12min
How to Start Building #5: How the Brew Raised Money (Classic)
In this classic episode, I talk about how we raised money for Morning Brew and how you should think about funding your business.Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista
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Oct 27, 2021 • 18min
How to Start Building #4: How Entrepreneurs Think
In this episode, I’m talking about the mental toolkit of successful entrepreneurs. If you're interested in learning more about thinking independently, check out my previous episode, Think for Yourself.Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista
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Oct 27, 2021 • 9min
How to Start Building #3: Why a Sales Skillset is a Business Superpower (Classic)
In this classic episode, I examine our perception of sales and discuss why any modern business professional needs to take the skill seriously.Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista
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Oct 25, 2021 • 12min
How to Start Building #2: Creating Startup Ideas
In this episode, I talk about how to think of startup ideas and cultivating the mindset of a business brainstormer. And if you're interested in hearing more about the formation and growth of Notarize, check out my previous episode, What to Learn from a Business That 10x'd in 5 Quarters.Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista
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Oct 25, 2021 • 15min
How to Start Building #1: Overcome Builder’s Block (Classic)
This week we're dropping a new miniseries here on Founder's Journal called How to Start Building. We'll be bringing back some classic episodes you loved—or if you're a new listener, maybe you haven't heard before—and some new episodes you won't want to miss. In this classic episode, I talk about a concept that I call Builder’s Block, what I do to remedy it, and why I think Builder’s Block is a good thing.Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista
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Oct 22, 2021 • 12min
How Morning Brew Exited in an 8-Figure Deal
In October of 2020, Morning Brew sold a majority stake of our business for 8-figures. As I reflect on our sale and the 5-year journey that preceded it, there are a handful of key decisions we made and characteristics we exhibited that made this outcome possible. I share them on today’s Founder’s Journal. As mentioned in this edition, check out my previous episode, Why a Sales Skillset is a Business Superpower and Paul Graham's blog post, How to Think For Yourself.Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
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Oct 20, 2021 • 12min
How to Think About Failure
Failure needs a rebrand. Without failure, we cannot grow as builders, searchers, and starters. Without failure, we can’t learn what works & what doesn’t. In today’s Episode, I distinguish good failure from bad failure, and how to approach good failure thoughtfully to accelerate your career.Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
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