
Founder's Journal
Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.
Latest episodes

6 snips
Nov 19, 2021 • 10min
Mental Models #6: The Power of Leverage
In this episode, I break down the different types of leverage you need to understand to make smart career decisions.Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
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6 snips
Nov 19, 2021 • 14min
Mental Models #5: How To Prioritize Time & Tasks To Enhance Your Work (Classic)
I’ve always been fascinated by great workers and their ability to prioritize their work effectively. Today, I take you though the prioritization strategies of a myriad of professionals that you can test and add to your professional toolkit. Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
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4 snips
Nov 17, 2021 • 8min
Mental Models #4: Second Order Thinking - Considering The Unexpected
This week’s miniseries theme is Mental Models. In this episode, I break down why every great entrepreneur, investor, or employee must learn how to become a great second order thinker.Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
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5 snips
Nov 17, 2021 • 11min
Mental Models #3: How Elon Musk Thinks Part II (Classic)
In this classic episode, I celebrate the birthday of Elon Musk by breaking the second powerful mental model that he uses to run his businesses: First Principles ThinkingCheck out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
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5 snips
Nov 15, 2021 • 10min
Mental Models #2: Inversion - Solve Problems and Make Better Decisions
This week’s miniseries theme is Mental Models. We’re going to talk about some of the most powerful tools you can use to sharpen your thinking, prioritizing, and decision-making. Many of these tools have been made famous by leaders like Elon Musk & Dwight Eisenhower. In this episode, I’m talking about a mental model known as Inversion.Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
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5 snips
Nov 15, 2021 • 8min
Mental Models #1: How Elon Musk Thinks Part I (Classic)
We’re dropping our third Founder's Journal miniseries this week! That means double the episodes today, Wednesday and Friday. This week’s theme is Mental Models. In this classic episode I break down a powerful mental model Elon Musk uses to build his businesses: Sum Product Thinking. Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
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Nov 12, 2021 • 12min
Lessons From The Great Resignation
A record number of Americans have quit their jobs in recent months. In this episode, I break down what’s driving the great resignation and what employers can learn from it.Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista
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Nov 10, 2021 • 13min
Startup Crossfit: Soul Cycle with Mindfulness
This episode marks the return of Startup Crossfit! I take a business idea and run it through the gauntlet to see if it is poised for success or primed for failure.Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
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Nov 8, 2021 • 14min
The #1 Key to a Startup's Success
In this episode, I explain why market is the most important part of building a startup. Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista
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Nov 5, 2021 • 10min
A Company Isn't Family
The differences between a family and a company should be obvious yet, employees in companies like to refer to their coworkers as a family and founders like to call their team a family. In this episode, I explain how this thought process can set a dangerous expectation.Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista Learn more about your ad choices. Visit megaphone.fm/adchoices