
Founder's Journal
Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.
Latest episodes

Apr 1, 2022 • 9min
Business Case Studies #6: Excel Dictionary
Morning Brew has a new creator in its family. I break down why we decided to acqui-hire Excel Dictionary and the business opportunities behind the decision.Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 1, 2022 • 22min
Business Case Studies #5: The $12 Billion Email Giant (Classic)
Mailchimp sold for $12 billion to Intuit, the small business powerhouse that owns Quickbooks, Turbotax, Credit Karma, and Mint. This deal is the largest ever acquisition of a privately-held bootstrapped business. In this classic episode, I walk you through the history of the company and lessons we can all learn from its meteoric rise.Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 30, 2022 • 12min
Business Case Studies #4: World Mini Golf Domination
I’m taking over the world, one mini golf course at a time. In this episode, I explain why I’m working with a group of friends to buy mini golf courses, the opportunity we see in the space and you’ll even hear me cold call a course and make my pitch.Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 30, 2022 • 18min
Business Case Studies #3: Costco's Secret Weapon (Classic)
It's a $200 billion behemoth and a place I loved frequenting for free food samples growing up. In this episode, I'm talking about Costco and what we can learn from it as business minds.Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 28, 2022 • 13min
Business Case Studies #2: Uber Partners with Yellow Taxis
In this episode, I discuss how you should think about Uber’s partnership with taxi companies in New York City.Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 28, 2022 • 18min
Business Case Studies #1: Allbirds' Journey to IPO (Classic)
We’re serving up another miniseries, full of business case studies. In this classic episode, I talk about Allbirds, the sustainable lifestyle brand that filed for an IPO in 2021. I’m discuss their growth journey and touch on a few major lessons we can learn from it. [Allbirds is not a sponsor of this content in any way, just an interesting company case study]Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 25, 2022 • 6min
How Ryan Cohen Turned Chewy into a $3B Business
In this episode I tell the story of Ryan Cohen, a college dropout who became a hometown hero on Wall Street.Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 23, 2022 • 10min
Startup Hotline: Answering Your Burning Business Questions
Welcome to Startup Hotline! A segment where I take any and all questions about building & scaling businesses directly from the Founder’s Journal community. Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

6 snips
Mar 21, 2022 • 10min
A New Hire vs. Promoting from Within
How do you know whether to invest in a new hire or give a current employee a promotion? I breakdown how to think about one of the toughest decisions you can make in a business. Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 18, 2022 • 15min
Top Lessons from “How Will You Measure Your Life?”
In this episode, I’m sharing two of my favorite lessons from my current Founder’s Book Club Book, “How Will You Measure Your Life?” by Clayton Christensen, James Allworth, and Karen Dillon. Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices