
Founder's Journal
Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.
Latest episodes

9 snips
Apr 25, 2022 • 21min
How to Think About Angel Investing
Fellow entrepreneur and friend of the pod, Codie Sanchez, joins me to discuss and debate our respective angel investing philosophies.As mentioned in this ep, you may want to check out a previous Founder’s Journal episode, 9 Principles for Angel InvestingCheck out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 22, 2022 • 25min
The Future of the Creator Economy
I have a theory that there is an opportunity to build a multi-billion dollar company by creating a holding company that helps creators build businesses. It’s part of why I’m trying to launch my first creator brand this year. In this episode, I put my ideas for creator focused businesses through the ringer with fellow entrepreneur and friend of the pod, Codie Sanchez.Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 20, 2022 • 9min
Dangerous Human Behaviors Part II
I share my thoughts on some of the mental models from Charlie Munger’s book, Poor Charlie’s Almanack, as analyzed by Marc Andreesan, co-founder of one of the most successful VCs in the world.As mentioned in this ep, you may want to check out a previous Founder’s Journal episode Two Dangerous Human BehaviorsCheck out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 18, 2022 • 16min
An Introduction to Network Effects
In this episode, I break down what business builders need to know about network effects, inspired by Andrew Chen and his book, The Cold Start Problem.Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

6 snips
Apr 15, 2022 • 11min
Two Dangerous Human Behaviors
Understanding human behavior is so important when running a business. In this episode, I share with you lessons from Charlie Munger’s book, Poor Charlie’s Almanack, as analyzed by Marc Andreessen, co-founder of one of the most successful VCs in the world.As mentioned in this ep, you may want to check out a previous Founder’s Journal episode, How Incentives Can Make or Break Your Business.Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 13, 2022 • 12min
Business Autopsy: Why Fintech Startup Fast Failed
Today’s episode is a convo between me and entrepreneur, Codie Sanchez about the now dead checkout startup, Fast. We break down what went wrong and what other business builders can learn from Fast’s mistakes.Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 11, 2022 • 23min
All You Need to Know to Buy a “Boring” Business
Entrepreneur Codie Sanchez.pulls in 8 figures of passive income from small businesses. I walk Codie through my own mini-golf empire business plan, and Codie gives me a rundown on everything you need to think about before investing in a “boring” business.Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 8, 2022 • 16min
Buying into the ASMR Slime Business with Codie Sanchez
Have you ever found yourself falling down a Slime ASMR rabbit hole on YouTube? You’re not alone. This video alone has over 97 million views. Companies like PeachyBbies Slime Shop sell out of their products in minutes and have made a splash on social media. That got the attention of my good friend and fellow entrepreneur, Codie Sanchez.Codie joins me on this special edition of Founder’s Journal to talk about slime and investing in really weird businesses.Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 6, 2022 • 13min
Could Elon Musk Become Twitter’s CEO?
Earlier this week Elon Musk became Twitter’s largest shareholder. Now, he’s officially joined the company’s board. I break down Elon and Twitter’s long history and offer my thoughts on what might happen next.Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 4, 2022 • 9min
Using the Hub & Spoke Model to Grow Your Business
The model I use to think about growing businesses, including Morning Brew.Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices