Founder's Journal

Two Dangerous Human Behaviors

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Apr 15, 2022
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INSIGHT

Design Incentives, Expect Gaming

  • Incentives power behavior and can make people act illogically or immorally when misaligned.
  • Design incentives and counter-goals to prevent gaming and promote long-term company value.
ADVICE

Pair Rewards With Counter-Goals

  • When you set a reward, also set counter-goals to stop employees from gaming the system.
  • Ask what action you intentionally reward and what bad behavior you unintentionally reward.
ANECDOTE

Bookings-Based Pay Led To Bankruptcy

  • A 1990s data-center vendor paid sales on bookings and ignored customers' ability to pay, which inflated bookings but destroyed cash.
  • That misaligned incentive system contributed to the company's bankruptcy.
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