Founder's Journal cover image

Two Dangerous Human Behaviors

Founder's Journal

Having a Desire to Be Liked or Loved in a Business

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A desire to be liked or loved creates a number of really dangerous habits for anchebeneurs. If you care more about being liked than making calculated decisions, your company will be run on emotions versus logic. And third, you favor people, products or actions that are associated with the object of affection that you are trying to attract.

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