
Founder's Journal
Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.
Latest episodes

Apr 18, 2023 • 59min
How 2 Personal Losses Led To Building The #1 Faith-Based Media Company
Episode 42: Alex Lieberman (@businessbarista) talks with Steve Gatena, founder of Pray.com – the #1 app for daily prayer and faith-based content. Steve shares his early dreams of playing professional football, only to be derailed by injuries. In a pivotal moment, he found his way into the niche aerial stock footage business where he would meet his mentor, Alan Purwin. At the peak of their success, Alan tragically died in a helicopter accident. Steve, again, was forced to pivot, eventually solace through faith-based content. Send us an email and let us know what you think of the idea! thecrazyones@morningbrew.com#TheCrazyOnes #Startups #EntrepreneurListen to The Crazy Ones here: https://link.chtbl.com/OV4W93_WWatch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Our Hosts!Alex Lieberman (@businessbarista)Jesse Pujji (@jspujji)Listen to Fixable, a new show from the TED Audio CollectiveLearn more about ADP here: https://adp.com/thecrazyonesLearn more about Mailchimp here: https://mailchimp.com/guesswork/Disclaimer - Mailchimp sponsored this segment of the podcast. Mailchimp is not affiliated with any other products, brands or companies featured or mentioned in this podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 13, 2023 • 9min
4 Ways To Handle Someone Sh*tting On Your Idea
Episode 41: Every now and then you’ll get feedback from someone who thinks your business idea is a waste of time. What should you do? Alex Lieberman (@businessbarista) shares what to do when others try to discourage you from pursuing your dreams. #1 - Acknowledge Your Emotions#2 - Find The Silver Lining#3 - Help Them Help You#4 - Use It As Healthy MotivationSend us an email and let us know what you think of the idea! thecrazyones@morningbrew.com#TheCrazyOnes #Startups #EntrepreneurListen to The Crazy Ones here: https://link.chtbl.com/OV4W93_WWatch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Our Hosts!Alex Lieberman (@businessbarista)Jesse Pujji (@jspujji) Learn more about your ad choices. Visit megaphone.fm/adchoices

8 snips
Apr 11, 2023 • 54min
The Shameless Entrepreneur, Shoptalk 2023, When To Delegate
Episode 40: Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) take an introspective look at how they manage the anxiety of starting a business, taking big swings, bold leadership, when to delegate, and when is it too late to start a business.Send us an email and let us know what you think of the idea! thecrazyones@morningbrew.com#TheCrazyOnes #Startups #EntrepreneurListen to The Crazy Ones here: https://link.chtbl.com/OV4W93_WWatch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Our Hosts!Alex Lieberman (@businessbarista)Jesse Pujji (@jspujji)Learn more about Electric here: https://electric.ai/crazyonesLearn more about ADP here: https://adp.com/thecrazyonesLearn more about Mailchimp here: https://mailchimp.com/guesswork/Disclaimer - Mailchimp sponsored this segment of the podcast. Mailchimp is not affiliated with any other products, brands or companies featured or mentioned in this podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 6, 2023 • 11min
8 Lessons To Build Your Executive Team
Episode 39: If you’ve gotten to the stage where you can hire executive leaders on your team, hiring the right people can make or break your business. Alex Lieberman (@businessbarista) shares his 8 lessons over 8 years to help you build your senior leadership team. Lesson 1: Know The Game You’re PlayingLesson 2: Focus On Their Words, Not DeliveryLesson 3: Be Open-Minded, Be HumbleLesson 4: Senior People Are Multipliers & DivisorsLesson 5: Senior Leaders Are CostlyLesson 6: Trust Is Earned, Not AssumedLesson 7: Make The Interview As Real As PossibleLesson 8: References Should Be ValuedSend us an email and let us know what you think of the idea! thecrazyones@morningbrew.com#TheCrazyOnes #Startups #EntrepreneurListen to The Crazy Ones here: https://link.chtbl.com/OV4W93_WWatch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Our Hosts!Alex Lieberman (@businessbarista)Jesse Pujji (@jspujji) Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 4, 2023 • 1h 4min
How This Founder Wants to Reward You for Paying Rent
Episode 38: Alex Lieberman (@businessbarista) chats with Ankur Jain, Founder and CEO of Bilt Rewards, a loyalty program that helps you earn points on rent. They discuss Ankur’s early upbringing, catching the entrepreneurial bug, and how he applied the airline loyalty program to the rental market. Startup AMA: As a non-technical founder of a software company, how do I remove my blind spots and hire the right technical people?Send us an email and let us know what you think of the idea! thecrazyones@morningbrew.com#TheCrazyOnes #Startups #EntrepreneurListen to The Crazy Ones here: https://link.chtbl.com/OV4W93_WWatch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Our Hosts!Alex Lieberman (@businessbarista)Jesse Pujji (@jspujji)Learn more about Electric here: https://electric.ai/crazyonesLearn more about ADP here: https://adp.com/thecrazyonesLearn more about Mailchimp here: https://mailchimp.com/guesswork/Disclaimer - Mailchimp sponsored this segment of the podcast. Mailchimp is not affiliated with any other products, brands or companies featured or mentioned in this podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

6 snips
Mar 30, 2023 • 22min
This Content Agency Will Change The Game for Founders
Episode 37: Founders, what if you could hire an agency that could write text-based content for your business? While there are plenty of services that help you with short-form videos, which is also important, text-based platforms get overlooked. Founders can spend vast amounts of time writing up content on their LinkedIn or Twitter. Alex Lieberman (@businessbarista) pitches a content agency idea that specializes in text-based platforms to give you back hours and hours of your time. Send us an email and let us know what you think of the idea! thecrazyones@morningbrew.com#TheCrazyOnes #Startups #EntrepreneurListen to The Crazy Ones here: https://link.chtbl.com/OV4W93_WWatch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Our Hosts!Alex Lieberman (@businessbarista)Jesse Pujji (@jspujji) Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 29, 2023 • 26min
How To Die…With Zero
Episode 36: Alex Lieberman (@businessbarista) brings you a special Wednesday edition of Founder’s Journal to share lessons from Bill Perkins’ Die With Zero. It’s a playbook on how to live life by maximizing enjoyment vs. maximizing wealth. Entrepreneurs can get caught up with racking up as many dollars as they possibly can but miss out on investing in experiential moments that can pay dividends over time. Here are the biggest lessons:
Life is not a game of space invaders
Experiences are investments like stock
There’s a huge cost to having money left over
The human brain is irrational about death
You should save less, especially when you’re young
Die with zero doesn’t mean you don’t care about kids or charity
The optimal time to extract enjoyment is ages 26-35
Health is the #1 factor affecting lifetime fulfillment
You should find more and more ways to exchange $ for free time
There’s 2 common regrets people have on their deathbed
Use time buckets
#TheCrazyOnes #Startups #EntrepreneurListen to The Crazy Ones here: https://link.chtbl.com/OV4W93_WWatch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Our Hosts!Alex Lieberman (@businessbarista)Jesse Pujji (@jspujji) Learn more about your ad choices. Visit megaphone.fm/adchoices

7 snips
Mar 28, 2023 • 1h 5min
The Business Behind Conferences + Embracing Confrontation
Episode 35: Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) look at the people behind some of the biggest business conferences today. If Alex and Jesse could start their own conference, what kind would it be and how would they start it. Also, should you avoid or embrace confrontation? Alex and Jesse discuss why confrontation can be beneficial even if it's uncomfortable. #TheCrazyOnes #Startups #EntrepreneurListen to The Crazy Ones here: https://link.chtbl.com/OV4W93_WWatch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Our Hosts!Alex Lieberman (@businessbarista)Jesse Pujji (@jspujji)Learn more about Electric here: https://electric.ai/crazyonesLearn more about ADP here: https://adp.com/thecrazyonesLearn more about Mailchimp here: https://mailchimp.com/guesswork/Disclaimer - Mailchimp sponsored this segment of the podcast. Mailchimp is not affiliated with any other products, brands or companies featured or mentioned in this podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 23, 2023 • 17min
The Art of Scrappiness
Episode 34: Are you spending too much time on things that aren’t really growing your business? Alex Lieberman (@businessbarista) shares his take on the pros and cons of being a scrappy entrepreneur. Some of the common pitfalls every entrepreneur faces are often areas they think are important. Knowing when and how to spend your resources wisely can ensure you’re spending precious time in high leverage areas. #TheCrazyOnes #Startups #EntrepreneurListen to The Crazy Ones here: https://link.chtbl.com/OV4W93_WWatch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Our Hosts!Alex Lieberman (@businessbarista)Jesse Pujji (@jspujji) Learn more about your ad choices. Visit megaphone.fm/adchoices

9 snips
Mar 21, 2023 • 1h 3min
Rolex Is A Nonprofit + When To Disrupt Your Own Business
Episode 33: Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) do another round of High, Low, Buffalo to catch up. Jesse shares how he’s been able to disrupt his meetings at Kahani to make them much more efficient and effective. Alex talks about his experience purchasing a Rolex watch, which leads him to go down the rabbit hole of the history behind Rolex and how they’ve become a timeless luxury brand. #TheCrazyOnes #Startups #EntrepreneurListen to The Crazy Ones here: https://link.chtbl.com/OV4W93_WWatch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Our Hosts!Alex Lieberman (@businessbarista)Jesse Pujji (@jspujji)Learn more about Electric here: https://electric.ai/crazyonesLearn more about ADP here: https://adp.com/thecrazyonesLearn more about Mailchimp here: https://mailchimp.com/guesswork/Disclaimer - Mailchimp sponsored this segment of the podcast. Mailchimp is not affiliated with any other products, brands or companies featured or mentioned in this podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices