Episode 19: Alex Lieberman (@businessbarista) was never trained in sales, yet forced to become a salesperson through the journey of his business building. Why? Because it’s the skill that will ultimately grow your business. Here are 8 strategies that any person can use regardless of your sales level. Timestamps:(01:55): Tip #1 - Do your homework(03:08): Tip #2 - Offense vs. defense(04:07): Tip #3 - Use weaknesses to your advantage(05:22): Tip #4 - Anticipate questions or concern(07:02): Tip #5 - Treat customers as humans(08:15): Tip #6 - Reflect back your understandings(09:14): Tip #7 - Focus on strengths over competitors (10:23): Tip #8 - Set clear expectationsSend us an email and let us know what you think of the idea! foundersjournal@morningbrew.com#FoundersJournal #Startups #EntrepreneurListen to Founder’s Journal here: https://link.chtbl.com/OV4W93_WWatch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Alex!Alex Lieberman (@businessbarista)Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 18: When it comes to an idea, we naturally try to identify the solution to any problems we inevitably encounter. In the world of Chess, amateur players tend to resort to this solution-centric thought process. However, grandmasters spend time falsifying their idea before they make their next move. This is called the falsification ratio. Alex Lieberman (@businessbarista) breaks down what the ratio is and how it can relate to the world of business, but also why it can be impractical in reality.Timestamps:(01:01): Intro(01:30): The falsification ratio(03:53): Why falsification ratio is harder than you thinkLinks:  Notes on Puzzles - Nabeel S. Qureshi  Think Like a Super-GM: Adams, Michael, Hurtado, Philip  Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com#FoundersJournal #Startups #EntrepreneurListen to Founder’s Journal here: https://link.chtbl.com/OV4W93_WWatch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Alex!Alex Lieberman (@businessbarista)Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 17: Alex Lieberman (@businessbarista) runs through 10 startup ideas and determines why he would (or wouldn’t) take an investor meeting. These are real ideas that’s been pitched to him, and while some seem like viable businesses, he has to consider if they are solving a problem and have a substantial market. This is a great exercise to get into the minds of investors…it’s Startup Crossfit! Timestamps:(01:14): Idea #1 - 1 million kids climbing(02:21): Idea #2 - Business coaching firm by vets(06:25): Idea #3 - Catch up with friends app(08:32): Idea #4 - Retro tech your digital playlist(10:28): Idea #5 - Ice cream truck franchise(12:57): Idea #6 - End of life planning platform(13:29): Idea #7 - Tutoring marketplace(14:46): Idea #8 - Liquid Death of conversation starters(17:12): Idea #9 - Semi luxury bus company(18:38): Idea #10 - Marketplace for semi-private student coachingSend us an email and let us know what you think of the idea! foundersjournal@morningbrew.com#FoundersJournal #Startups #EntrepreneurListen to Founder’s Journal here: https://link.chtbl.com/OV4W93_WWatch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Alex!Alex Lieberman (@businessbarista)Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 16: Michael Sikand (@michaelsikand) and Simran Sandhu (@_simmy_) share the story of how they started Our Future, the #1 source of business for GenZ. After building a massive following on TikTok and garnering millions of views on their short-form explainers, they were acquired by Morning Brew. But post-acquisition life only brought a new set of challenges. Learn about the considerations and consequences of selling your business from these young and talented entrepreneurs. Timestamps:(03:01): Intro(09:58): Attracting investors(13:55): Managing expectations(17:32): Unlocking synergies with your new partnerLinks: Our Future Podcast Our Future IG Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com#FoundersJournal #Startups #EntrepreneurListen to Founder’s Journal here: https://link.chtbl.com/OV4W93_WWatch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Alex!Alex Lieberman (@businessbarista)Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 15: It’s our first ever mailbag episode! Alex Lieberman (@businessbarista) answers questions that cover whether you should be worried about someone stealing your idea, what to do in the first 90 days of starting a business, how to leverage your network whether big or small, and knowing when to pivot. Timestamps:(01:01): Intro(02:21): How quickly should you have investor convos?(09:25): Do you have a playbook in your first 90 days?(16:42): Can you build a business without a big network?(20:35): What is your framework on when to pivot?Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com#FoundersJournal #Startups #EntrepreneurListen to Founder’s Journal here: https://link.chtbl.com/OV4W93_WWatch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Alex!Alex Lieberman (@businessbarista)Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 14: So you’ve just hired your first employee. You’re excited. It’s a big milestone for your business. Now what? Alex Lieberman (@businessbarista) shares his tips to making sure your first (and future) employee is bought-in from day one. He’ll be sharing how you can establish the “why” and solidifying the “how” in your onboarding process so that they can hit the ground running. Timestamps:(01:01): What’s wrong with onboarding today(04:21): What does good onboarding look like(06:15): Establishing the WHY(07:52): Establishing the HOWLinks: Onboarding Video Script Why “SOP” sucks  Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com#FoundersJournal #Startups #EntrepreneurListen to Founder’s Journal here: https://link.chtbl.com/OV4W93_WWatch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Alex!Alex Lieberman (@businessbarista)Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 13: Alex Lieberman (@businessbarista) gives an update on his ghostwriting content agency business, Storyarb. Perhaps the biggest step in any business is hiring its first employee and Storyarb will have a new content strategist. The most important next step is onboarding – which is the stage that can set the standard for both the employee and company. Next, Alex shares some of the initial numbers of Storyarb to give you a clear picture of the progress he’s making. Timestamps:(01:30): The story behind Storyarb(03:00): Numbers behind the business(06:15): The biggest wins so far(10:52): The biggest losses so far(13:01): My top priorities at this stageSend us an email and let us know what you think of the idea! foundersjournal@morningbrew.com#FoundersJournal #Startups #EntrepreneurListen to Founder’s Journal here: https://link.chtbl.com/OV4W93_WWatch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Alex!Alex Lieberman (@businessbarista)Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 12: Alex Lieberman (@businessbarista) breaks down the biggest news of the Internet: Threads. It’s been dubbed the “Twitter-killer”, but did you know Threads existed and failed the first time? Here are the 4 takeaways you can think about when you’re building your business. Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com#FoundersJournal #Startups #EntrepreneurListen to Founder’s Journal here: https://link.chtbl.com/OV4W93_WWatch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Alex!Alex Lieberman (@businessbarista)Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

The podcast discusses the importance of filtering advice in your career and shares personal experiences. It explores the four types of advice you can get in your career, ranging from selfish, uninformed advice to the most valuable unselfish, informed advice. The hosts emphasize the significance of seeking valuable advice and provide a framework to identify it.

Episode 10: It’s a Founder’s Journal takeover! Bolt Storage founder Nick Huber (@sweatystartup) talks about how he built his business and the biggest lessons to take home for entrepreneurs. The biggest mistake founders make is trying to do everything when they should be reframing their minds to trying to find people to do the necessary tasks for your business. Timestamps:(01:30): Intro(04:01): Reframing your mind(06:06): Take small steps(09:15): Surround yourself with the right peopleSend us an email and let us know what you think of the idea! foundersjournal@morningbrew.comLinks:Business Brokerage - https://nickhuber.com/Personal Brand - https://sweatystartup.com/Self Storage - https://boltstorage.com/Bold SEO - https://boldseo.com/Insurance - https://titanrisk.com/Recruiting - https://recruitjet.com/Landing Page / Web Development - https://webrun.com/Overseas Staffing - https://supportshepherd.com/Debt and Equity - https://bluekeycapital.com/Tax Credit - https://taxcredithunter.com/Cost Segregation - https://recostseg.com/Performance Marketing - https://adrhino.com/Pest control - https://spidexx.com/#FoundersJournal #Startups #EntrepreneurListen to Founder’s Journal here: https://link.chtbl.com/OV4W93_WWatch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Alex!Alex Lieberman (@businessbarista)Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices