Founder's Journal
The Secret to Bootstrapping Your Business
Oct 6, 2023
Alex Lieberman and Jesse Pujji discuss bootstrapping a business vs. raising money. They explain the concept of bootstrapping, its benefits, and the mindset and metrics needed. They also delve into product-market fit, scaling a bootstrap business, and the incentives of venture-backed vs. bootstrap businesses.
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Quick takeaways
- Bootstrapping is about self-reliance and timeline, not just ambition.
- Top metrics for bootstrap businesses are cash flow, cash reserves, product-market fit, and unit economics.
Deep dives
Defining Bootstrapping
Bootstrapping is not about ambition, but rather about self-reliance and timeline. It can be applied to businesses of varying levels of ambition and involves relying on oneself and having a longer timeline to achieve the business vision.
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