This chapter explores the concept of product market fit and discusses the growth strategies used by Morning Brew, including their emphasis on having a strong core business before investing in paid marketing. It also covers the challenges faced by bootstrap businesses in implementing infrastructure and systems.
Episode 51: It’s Flashback Friday. Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji), former co-host of The Crazy Ones, talk about what bootstrapping a business really means. In this episode, Alex uses examples from his early days of Morning Brew to highlight the differences between bootstrapping a business vs. raising money through investors.
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