
Founder's Journal
Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.
Latest episodes

Oct 13, 2023 • 33min
Why The Future of the Creator Economy is Bright
Alex Lieberman interviews Ahad Khan, CEO of Kajabi, about the future of the creator economy and how Ahad built Kajabi. They discuss the vision for the creator economy, different ways creators monetize their platforms, advantages of hybrid work, evangelizing and building partnerships, and the importance of culture, vision, and fundraising.

Oct 11, 2023 • 12min
Why Entrepreneurs Should Embrace the Boring
In this podcast, the host emphasizes the importance of embracing the boring aspects of building a business. They discuss the pressure entrepreneurs feel to focus on flashy elements and share their personal experience with Story Arbor. The speaker reflects on the reality of building a business, highlighting the importance of refining the product and expanding the client base. Additionally, they discuss the significance of prioritizing unsexy inputs and being patient in the entrepreneurial journey.

Oct 9, 2023 • 21min
These 8 Business Ideas Were Pitched To Me. I Pick My Favorites.
In this episode, Alex Lieberman evaluates 8 business ideas pitched to him, including franchised tech support service, evening daycares, a parenting service, a direct-to-consumer carpet brand, lean operations for a company, creating a Blinkist-like platform for health podcast summaries, selling collectible items, a members-only coffee shop, and a virtual AI-assisted memoir writer.

9 snips
Oct 6, 2023 • 14min
The Secret to Bootstrapping Your Business
Alex Lieberman and Jesse Pujji discuss bootstrapping a business vs. raising money. They explain the concept of bootstrapping, its benefits, and the mindset and metrics needed. They also delve into product-market fit, scaling a bootstrap business, and the incentives of venture-backed vs. bootstrap businesses.

Oct 4, 2023 • 15min
How To Become a More Conscious Leader
Explore the concept of leading above or below the line and the importance of curiosity in conscious leadership. Understand the concept of operating above or below the line and how our brains react to threats. Discuss the significance of self-awareness in leadership and the concept of context versus content. Learn about identifying and addressing the fears that shape our leadership narratives.

Oct 2, 2023 • 10min
The Difference Between a Logo and a Brand
Discover the distinction between a logo and a brand, and the challenges of building a unique product. Learn the importance of substance over superficiality when establishing a brand, including the significance of trust and three ways to impress customers.

4 snips
Sep 29, 2023 • 14min
What I Do When I’m Feeling Lost
Alex Lieberman, entrepreneur, discusses the journey of feeling lost and unfulfilled despite success, the search for identity and purpose, and the ongoing struggle with finding direction in life. They share paths to take when feeling lost and the thought process for finding purpose and climbing their 'second mountain'.

4 snips
Sep 27, 2023 • 17min
The Biggest Issue with Product-Market Fit
The podcast explores the importance of product-market fit for startups and introduces a single metric for measuring it. It discusses different definitions of product-market fit and their limitations. The episode also delves into measuring and optimizing product-market fit through customer surveys and analyzing feedback for product improvement.

4 snips
Sep 25, 2023 • 12min
How to Find the “Suck” in Businesses
Learn how to find the 'suck' in businesses by identifying painful problems, and the importance of research and filtering reviews. Explore the process of narrowing down and selecting key problems to solve, with a focus on therapy-related issues such as career burnout and lack of training.

Sep 22, 2023 • 16min
Why Personal Holding Companies are the Hottest Trend
Exploring the concept of personal holding companies and their recent popularity. Discussing trends like work-life balance, self-actualization, and modularization of companies. Exploring trends in entrepreneurship including generative AI, bootstrapped giants, and the growth of marketplaces. Tackling risks of product and talent scarcity, strategy of taking it slow, and expertise in audience building and CEO coaching.
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