High Intensity Business

"All we know is still infinitely less than all that remains unknown." - William Harvey I enjoyed my first interview with James so much that I asked him to join me for a second time. You can email James on james.fisher@solent.ac.uk. James (MSc Exercise Physiology) is the Course Leader for BSc (HONS) Fitness and Personal Training at Southampton Solent University. James has worked with world class professional athletes and he's contributed a large number of research publications to the exercise domain. In this interview, we discuss: If there is any point to training smaller muscle groups like grip. How the Pareto Law Principle applies to strength training. The potential down sides to a Big 5 and abbreviated workouts The benefits of strength training for joint, ligament and tendon health. And much more. This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you're not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out Hituni.com, add the course you want to your shopping cart and enter the coupon code 'CW10' to get 10% off your purchase! CLICK HERE FOR THE SHOW NOTES

Keith Norris (@KeithNorris) is a renown strength and conditioning coach and a serial entrepreneur involved in five successful businesses: Efficient Exercise, ARXFit, ID Life, Paleo f(x) and Ancestral Momentum (Theory to Practice). Keith has been on the podcast before to talk about exercise and nutrition. On this occasion, we talk about business. It may come as no surprise that business is another big interest of mine. I have decided to expand the Corporate Warrior agenda to include business content, and other content (TBD), in the future. But don't worry, I will still bring on amazing guests to talk about health, fitness (particularly HIT) and nutrition. What really astounds me about Keith, is his ability to run 5 successful businesses while making sure he exercises regularly and gets 8 to 9 hours of sleep per night (on most occasions). I don't know many full time employees, let alone serial entrepreneurs, who exercise just once per week or get more than 5 hours of sleep per night. Keith largely attributes his success in business and well-being to his time management skills and focus on amplifying his strengths. In this podcast you will learn why you should focus on your strengths, and how to manage your time for maximum output, and much more... This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you're not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out Hituni.com, add the course you want to your shopping cart and enter the coupon code 'CW10' to get 10% off your purchase! Click here for the show notes

Fred (fhahn [@] seriousstrength.com) has been involved in exercise ever since he became a member of The Charles Atlas Club when he was 10 years old. He began training clients in the early 1980s at several of NYC's leading health clubs, including the Equinox and New York Health and Racquet Club. Fred is the owner of Serious Strength, a Slow Burn personal training and rehabilitative exercise center in NYC. Along with moms, dads, grandparents, and kids, his clients include top CEOs, celebrities, bestselling authors, journalists, and TV personalities. Fred, alongside Drs Michael and Mary Dan Eades, is the co-author of the New York Times best selling book The Slow Burn Fitness Revolution: The Slow Motion Exercise That Will Change Your Body in 30 Minutes a Week. It is currently in its ninth printing and is one of the best selling fitness books in Random House history. Fred's latest book Strong Kids, Healthy Kids: The Revolutionary Program for Increasing Your Child's Fitness in 30 Minutes a Week teaches parents and their children how to lift weights safely and eat healthfully by following a low sugar/paleo eating plan. Fred has appeared on NBC, CNN, WABC and he's been interviewed by the New York Times and Washington Post. You can find out more about Fred and Serious Strength here: FaceBook: Serious Strength Personal Trainin Montclair FaceBook: Serious Strength Personal Training New York This was a really interesting conversation and you should definitely tune in to this one if you want to learn: How an ectomorph can strength train for best results. The benefits of a high-fat diet for health, hypertrophy and productivity. How to motivate children to want to train every week. How to start a HIT business and charge premium fees. This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you're not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out Hituni.com, add the course you want to your shopping cart and enter the coupon code 'CW10' to get 10% off your purchase! Click here for all the show notes, books and resources.

Adam Zickerman is a New York Times Best Selling Author with his book, Power of 10: The Once-A-Week Slow Motion Fitness Revolution. He is the CEO and Founder of InForm Fitness Studios, providing high intensity strength training personal training throughout seven facilities across the US. Adam holds an undergraduate degree in biochemistry from Binghamton University, and was certified in 1995 as a personal trainer with the American College of Sports Medicine (ACSM). He also studied under Ken Hutchins, the architect of slow-cadence strength training, for his level 1, 2 and Master SuperSlow® certifications. Self-taught in equipment design, biomechanics and exercise physiology, Adam has written a comprehensive trainer certification course, for qualified applicants, on the principles of high intensity training and the Power of 10 methodology. Adam and I get into some really interesting concepts in this interview. We kick off with how Adam got into HIT and what he learned from his mentors, Ken Liestner and Ken Hutchins. We talk about the value of thinking scientifically followed by Adam's answers to some of yours and my own questions related to HIT. Towards the end of the interview, Adam reveals his business strategy that caused his business to become highly successful and help him become a NYT best selling author. Don't miss out! This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you're not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out Hituni.com, add the course you want to your shopping cart and enter the coupon code 'CW10' to get 10% off your purchase! Click here for the show notes and links.

Dr Doug McGuff (@DougMcGuff / Instagram: ultimate_exercise_) is widely considered the foremost expert in exercise on the planet today. Doug practices full-time emergency medicine with Blue Ridge Emergency Physicians and owns, Ultimate Exercise, where he and his instructors continue to explore the limits of exercise through their personal training of clients. Doug regularly posts his exercise findings and experiences on his blog, BodyByScience.net and provides consultancy and other products and services on DrMcGuff.com. Doug's popularity exploded with the release of his ground-breaking book, Body By Science, which he published with John Little. More recently, Doug, alongside Dr Robert P. Murphy, published The Primal Prescription: Surviving The "Sick Care" Sinkhole. This book is an expose on medical care, shows you how to get the best care when you really need it, and is a prescription for wellness, longevity and personal accountability. This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you're not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out Hituni.com, add the course you want to your shopping cart and enter the coupon code 'CW10' to get 10% off your purchase! Click Here for the Show Notes

David Landau has been an exercise practitioner since 1978 and is often regarded as one of the top HIT trainers on the planet. From 1978 – 1984, he ran two successful YMCA Nautilus programs in Ohio and Pennsylvania. Moved to Florida in 1984 and managed exercise clubs and instructed private exercise before going exclusively solo in 2000. His present business Advanced Exercise offers high tech training in all phases of HIT/Nautilus Protocol. Over the years, Landau has amassed one of the largest exercise archive collections in the country, stimulated by doing extensive personal historical research. He has written several controversial articles as a result and is presently in the process of writing his first book exposing the major Fraud that goes on in the mainstream of exercise. David's articles on exercise and diet expose can be found at ExerciseFraud.com. You can contact David at Exarchives [at] AOL.com David's history of being brash and outspoken on training and nutrition has turned him into a controversial figure in health and fitness. In this interview, David and I dive into several controversial health and fitness topics such as his disdain towards the Paleo and raw food diets and his concern with a one-size fits all approach to HIT. David is worth listening to solely for his impressions of Arthur Jones. They are hilarious. I enjoyed talking to David and I found his perspective to be refreshingly different. There are some precious gems to be collected from this conversation. Don't miss out! This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you're not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out Hituni.com, add the course you want to your shopping cart and enter the coupon code 'CW10' to get 10% off your purchase! Click here for the show notes

Keith Norris is an athlete, and an elite level strength and conditioning coach with 35 years of experience. He's the co-founder of Paleo f(x), a partner in Efficient Exercise and ARXFit, and a founding member of ID Life. He also runs one of the top fitness blogs called Theory To Practice. Contact Keith via @KeithNorris or Theory To Practice Facebook Group. I apologise in advance for my croaky voice and intermittent coughing during this interview. I had just returned from a holiday in Mexico. I think seven cheat days combined with jet lag didn't really help my immune system. Luckily for you, I don't do much of the talking. These episodes are brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you're not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out Hituni.com, add the course you want to your shopping cart and enter the coupon code 'CW10' to get 10% off your purchase! For all the show notes and selected links from the episode, click here.

Steve Maxwell is a Brazilian Jujitsu blackbelt, nomadic strength and conditioning coach with over 50 years experience and was named one of the top 100 trainers by Men's Journal. Steve has come back on to the show to talk about more than just high intensity training. We cover: A list of tools and techniques to significantly improve breathing habits. Steve's nomadic lifestyle and how he manages to carry everything in his 45 litre back pack. The key contributors to Steve's business success and how he responds to business challenges. How to make progress using just body weight exercises, how to overcome sticking points and how to repair an injury to a rotator cuff. How to cultivate better movement patterns, and optimise diet and training for fat loss and hypertrophy. The importance of coming to terms with genetic limitations and the truth about the use of drugs in show business, sport and the media to create impressive physiques. How to prevent overtraining and how training expands consciousness. Contact Steve through maxwellsc.com or tweet him @SteveMaxwellSC. These episodes are brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you're not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out Hituni.com, add the course you want to your shopping cart and enter the coupon code 'CW10' to get 10% off your purchase! For all the show notes and resources click here

Andy Magness is a husband, father, recreational philosopher, occasional adventurer, part-time athlete, race director, youth philanthropist, and author. Andy is a rock climber turned ultra endurance fanatic and pushes his mind and body to it's limits. I don't think he'll mind me saying that I think he's borderline crazy as illustrated and reinforced by his impressive Race Resume. To prepare for this podcast, I set aside some time to read through his website and resources. I was so impressed with his Ultra Mental Book that I devoured it one sitting. I thought it was beautifully written, funny, authentic and very practical. Andy has an MA in physics, and due to a growing list of responsibilities, he decided to put his scientific brain to work to figure out how he could continue to participate in adventure races whilst significantly reducing his training volume. Andy stumbled across HIIT (high intensity interval training) and found that he could train for 1-3 hours a week (typically just 1 hour a week!) and reduce his risk of injury, improve his performance and make more time for his other responsibilities and past times. Andy's story and race performances are a powerful testimony for the efficacy of high intensity training and how it can be applied to prevent injury, increase training efficiency, and get better results. It's refreshing to hear about the productive application of HIT outside the world of body building. Andy's work has shown that appropriate physical conditioning (like HIT or HIIT) can serve as the foundational training program for many athletic pursuits. We cover A LOT, including: How Andy went from training 15+ hours to 1 hour per week and improved his performance. What 20% of mental exercises Andy uses for maximum benefit. Is the will power needed for ultra endurance races hard wired or can it be learned? The importance of training specificity to the actual competition. How to train your cardiovascular system without putting in 10, 20, 30 training hours per week. How to significantly reduce the risk of injury when training for ultra endurance events/any competition. The different diets recommended for ultra endurance. The hardest event and experience that Andy has ever been through (including a near death experience that gave him a perspective that would serve him for years to come). The best way to prepare for a 12 km obstacle race for optimal performance. This episode is sponsored by Hituni.com, providers of the best online courses in high intensity training. Whether you want to take their Full Personal Trainer Course or DIY HIT for Health Course, simply add the course you want to your shopping cart and enter the coupon code 'CW10' to get 10% off your purchase! To see the Episode Show Notes, Books, and other Resources, Click Here

Skyler Tanner (@SkylerTanner) returns to the podcast due to popular demand. He is an Exercise Physiologist turned analytics professional, and has been a fitness and nutrition coach for more than 15 years. He's also lectured at the Ancestral Health Symposium 2011, The 21 Convention, and Paleo FX. Skyler's talk Strength Training and the Biomarkers of Aging has been featured on Peak Fitness by Dr. Mercola. In this interview, Skyler expands on some of his answers in Skyler Tanner – Exercise Science in the Real World in relation to muscular and nervous system recovery. He also answers the questions that you, the listeners, submitted. This episode is sponsored by Hituni.com, providers of the best online courses in high intensity training. Whether you want to take their Full Personal Trainer Course or DIY HIT for Health course, simply add the course you want to your shopping cart and enter the coupon code CW10 to get 10% off your purchase! For all the show notes and resources - go here.