Beyond Fulfillment Podcast

Today on the Beyond Fulfillment Podcast I have a great conversation with Beatrice Gutknecht, founder of Badassery by B. We dove deep into brand strategy, discussing why it’s essential to integrate it throughout your entire business. Beatrice shared her journey from Australia to Myanmar and now Spain, emphasizing the power of values alignment in hiring and operations. Plus, insights on overcoming fear and embracing failures for growth. Don't miss this episode if you’re looking to elevate your brand and ignite your passion in business. Here are the episode highlights below: 1. Integrated Brand Strategy - Brand strategy is not just about setting up a plan; it's about the implementation and accountability that follows. Beatrice emphasizes the importance of involving operational teams to get their buy-in, which helps in creating investment and aligning everyone towards the unified brand message.2. Values Alignment in Operations - Beatrice discusses the necessity of ensuring that brand values align not only in marketing but in hiring practices and everyday operations. This values alignment is crucial for coherent and authentic brand representation across all facets of a business.3. Embracing Failure for Growth - Reflecting on her journey, Beatrice advises people feeling stuck to start with small changes and to embrace failure. She points out that failure is not an endpoint but a stepping stone to growth and learning, helping individuals unlock their true potential.4. Societal and Educational Aversion to Failure - Both Beatrice and Dave discuss how societal and educational systems often create an aversion to failure. They emphasize that this mindset can hinder innovation and personal growth, advocating for a paradigm shift where failure is seen as a natural part of the learning process.5. Overcoming Fear of Public Speaking - Beatrice shares her own experience with the fear of public speaking and hearing her own voice. She provides insights on how she managed to overcome these fears, reiterating that while pain is certain, suffering is optional. Her advice is to focus on immediate actions rather than the prolonged anticipation of challenges.Connect With Beatrice on LinkedIn: https://www.linkedin.com/in/beatricegutknecht/#branding #personalbranding #onlinemarketing #societalexpectations #founder #entrepreneurship #businessowner

1. Michael Benson's Entrepreneurial Journey: Michael recounts his career progression from the Harlem Globetrotters, transitioning to his own agency, and eventually stepping into the medical industry. He delves into the lessons learned and challenges faced along the way.2. Launch of Mobile Wound Care Business: Michael outlines his plans for launching a mobile wound care business in October, starting in Tucson, Arizona and discusses the goal of nationwide expansion. He shares his vision and the potential to revolutionize patient care.3. The Story Behind Faith IQ Podcast: Michael describes the inspiration for starting his podcast, Faith IQ, and how it quickly came to fruition. The podcast features interviews with celebrities, athletes, and business leaders on their guiding principles, focusing on respecting diverse beliefs.4. Dedication and Purpose in Entrepreneurship: Michael speaks about the level of dedication necessary for entrepreneurship, emphasizing the importance of having a clear purpose and a detailed plan. He talks about the need to stay committed to the initial vision despite obstacles.5. Importance of Caring in the Medical Field: Michael underscores the significance of genuine care in the medical industry. He discusses how high standards and dedicated wound care can save lives and prevent severe outcomes like amputations.Connect with Michael on LinkedIn: https://www.linkedin.com/in/agencyiq/#healthcare #woundcare #entrepreneurship #entrepreneur #podcast #podcastguest #founder #businesssuccess

Here are the episode highlights from my conversation with Adam Kucera: 1. Importance of Differentiation in a Noisy Market: Adam emphasized the need for smaller companies to stand out in a crowded digital space. It's critical to identify and communicate how your company is different beyond just price.2. Value of Personal Branding and Networking: Personal branding is crucial for small business owners. However, it’s also important to engage in active networking, both online and face-to-face, to build a robust network that can facilitate business growth.3. Early Focus on Operational Excellence: Small businesses should prioritize establishing robust operational processes from the start. Waiting until the company grows larger to address these aspects can lead to inefficiencies and higher correction costs later.4. Strategic Resilience and Learning from Setbacks: Resilience is not just about bouncing back but also about critically analyzing failures to understand and correct underlying issues. This approach helps prevent repeated mistakes and promotes sustainable growth.5. Balancing Different Mindsets in a Team: Having a mix of ready-fire-aim entrepreneurs and operationally minded individuals within a team is vital. This balance allows for innovative drive while ensuring that risks are managed and processes are optimized.#mindset #growthmindset #resilience #personalbranding #networking #businesssuccess #businessideas

Here are the episode highlights from my conversation with Carlos Ponce: 1. Transitioning from Corporate to Entrepreneurship: Carlos Ponce shared his journey from a long corporate career in sales and tech to founding Peoplebound at the age of 55. He emphasizes that making a career switch later in life is challenging, but possible, especially when driven by personal goals and aspirations. The move was a leap of faith, supported by his son, which helped smooth the transition process.2. Leveraging Family Dynamics in Business: Peoplebound is a family-owned agency where Carlos and his son are partners. This setup adds a unique layer of accountability and commitment. Carlos highlights that the family bond contributed to maintaining momentum and emotional support during difficult times, which helped them overcome various setbacks and challenges.3. The Importance of Passion in Business Ventures: Carlos initially offered two services: assembling remote SDR teams and podcast production. He discovered that passion plays a crucial role in success. The SDR service failed because it lacked personal significance and passion, whereas podcast production thrived because it resonated with Carlos' interests and strengths. This taught him the lesson of focusing on ventures that one genuinely enjoys and aligns with personally.4. Building Meaningful Relationships through Podcasting: Carlos explained why podcasts are an essential marketing tool, especially in B2B settings. Podcasts provide a unique platform to build valuable relationships, offering extended time to engage in in-depth and meaningful conversations with prospects. This helps in understanding clients better and can build long-term, fruitful relationships that are hard to achieve through typical business calls or meetings.5. Aligning Clients and Projects with Personal Interests: Carlos advises selecting clients and projects that feel right on a personal level. He shared that he aims to work with industries he resonates with, such as tech, hospitality, and tourism. This alignment ensures that the work is engaging and fulfilling. The philosophy of "if it’s not a hell yes, it’s a no" guides him in choosing the right projects, making the work more enjoyable and the outcomes more impactful.#entrepreneur #entrepreneurship #podcast #podcastshow #podcasting #peoplebound #familybusiness #networking

Here are the episode highlights from my conversation with Pavlo Pikulin: 1. Early Beginnings in Tech: Pavlo Pikulin, CEO of Deus Robotics, has been deeply involved in technology from a very young age. Growing up in Ukraine with parents who were programmers, he wrote his first computer program at age five and created his first AI system for recognizing number plates by age 13. This early immersion in technology laid the foundation for his future ventures in robotics.2. Versatility of Deus Robotics Technology: Deus Robotics specializes in creating versatile AI software that can work with various types of hardware. This unique capability allows different robots to operate under a single system, making it easier for customers to integrate and switch between different robotic solutions without needing extensive new integrations.3. Adapting to Market Needs: Initially targeting a range of industries including construction, Pavlo pivoted Deus Robotics towards the burgeoning logistics market after recognizing its massive potential. The company's modular systems could quickly be adapted to create new types of robots suitable for warehouses, proving the company's flexibility and responsiveness to market demands.4. Resilience During Adversity: The company faced a significant setback when an investment deal fell through due to the onset of war in Ukraine. Despite losing $5 million and needing to relocate their laboratory, Deus Robotics demonstrated extraordinary resilience by securing new investments, scaling to new markets, and even setting up a new underground facility equipped with Starlink and generators to ensure continuous operations.5. Future Outlook and Growth Plans: Looking ahead to 2024, Deus Robotics plans to expand its market presence in the United Kingdom and the United States. The company aims to form partnerships with more manufacturers and improve its product line, striving to support its growing customer base, including notable clients like Nova Post, which was recently awarded the best postal company in the world.Connect with Pavlo on LinkedIn: https://www.linkedin.com/in/pavlo-pikulin/#robotics #warehouse #warehousing #automation #logistics #logisticsindustry #podcast #podcastguest

Here are the episode highlights from my conversation with Cory Carlson: 1. The Importance of Work-Life Balance: Cory Carlson delves into his realization of the necessity for work-life balance after experiencing significant personal and professional losses. He explains how the constant work pressure led him to neglect his personal life, ultimately prompting him to hire an executive coach. This decision became a pivotal turning point in his life, highlighting the common struggle for high performers to maintain balance.2. Personal KPIs and Vision Statement: Cory introduces the concept of personal key performance indicators (KPIs) to track success in his personal life, similar to how one would track business metrics. Additionally, a dinner with a private equity group led to introspection about his life's purpose. His coach advised creating a personal vision statement, which ultimately focused his goals on connecting people to greater performance and purpose.3. Transitioning to Coaching and Entrepreneurial Hustle: Cory shares his challenging and gradual transition from a stable corporate title to starting his coaching business after being fired. He was initially hesitant due to financial concerns and identity crises but embraced the change with a four-month severance package. Cory recounts the hustle involved in setting up meetings, dealing with rejections, and the slow initial growth, emphasizing the importance of stair-stepping into new endeavors with proper planning.4. Launching Platforms and Impact of Podcasting: Cory discusses launching his website, coriamcarlson.com, in 2019, followed by his podcast in April 2020. Despite initial struggles, including a six-week break to reassess his motivations, his podcast has contributed significantly to his coaching business by providing valuable insights and enhancing his personal brand. Cory’s story underscores the power of platforms like podcasts and LinkedIn for networking and business growth.5. Balancing Personal and Professional Life for Working Parents: Cory addresses the often overlooked aspect of balancing personal life with professional responsibilities, particularly for working parents. He emphasizes the importance of nurturing spousal relationships through "logistics dates" for weekly planning and "love dates" for meaningful connection. Cory’s approach offers practical strategies for maintaining harmony between work and home life, revealing the depth of his coaching philosophy.Connect with Cory on LinkedIn: https://www.linkedin.com/in/carlsoncory/#coaching #businesscoach #executivecoaching #entrepreneurship #corporatecoach #podcast

Here are the episode highlights from my conversation with Blythe Brumleve1. Personal branding in logistics: Building a strong personal brand by sharing expertise on social media is crucial for logistics professionals, as it helps attract potential clients and generates warm leads over time.2. From local radio to logistics podcasting: Blythe's journey in media began with local radio and evolved into creating various logistics-focused podcasts, including Digital Dispatch, Cyberly, and Everything is Logistics.3. Mentorship and following instincts: Blythe's former boss played a significant role in inspiring her career path, and she emphasizes the importance of following one's instincts and experimenting when finding the right career path.4. Authenticity in media and personal branding: Blythe's success in media stems from her commitment to learning, improving her craft, and embracing authenticity over traditional broadcasting and journalism education.5. Breaking down silos in logistics: Blythe stresses the importance of breaking down silos in the logistics industry, fostering connections, and adopting a curiosity mindset to learn from industry experts and gain valuable insights.Connect with Blythe on LinkedIn: https://www.linkedin.com/in/blythebrum/#logistics #logisticsindustry #podcast #personalbranding #mentorship #media #ecommerce

Here are the episode highlights from my conversation with Ryan Weiss:1. Pivoting Business Model Due to COVID-19 - Ryan Weiss initially started EPS as a consulting company, but the impact of COVID-19 forced him to pivot his business model. He transformed EPS into a company that offers a software platform and outsourcing team to help clients streamline their processes, document them, and outsource where necessary to improve efficiency and effectiveness.2. The Pitfall of Siloed Process Documentation- According to Ryan, the biggest problem he observes in companies is that processes are often documented within departments rather than across departments. This leads to inefficiencies, lack of streamlining, and poor handoffs between departments. Ryan emphasizes the importance of breaking down these silos and creating processes that work effectively across the entire organization.3. The Impact of Streamlined Processes on Employee Well-being and Company Growth - Implementing streamlined processes can have a profound impact on both employee well-being and company growth. Ryan shares a case study where a client doubled their revenue and throughput after streamlining their processes. Additionally, employees experienced significant improvements in stress levels, clarity of roles, and work-life balance. This highlights the importance of having clear lines of accountability, responsibility, and understanding of expectations between departments.4. "Optics" Book: A Guide to Process Improvement - Ryan's upcoming book, "Optics," serves as a guide for companies to understand their processes, identify pain points, and implement the EPS system. The book provides a step-by-step process that enables companies to self-implement the system, making it accessible to a wider range of businesses. The EPS software platform will also soon be available as a software-as-a-service (SaaS) model, allowing companies to utilize the system independently.5. Lessons Learned: Consistency, Quality, and Continuous Improvement - Throughout his entrepreneurial journey, Ryan has learned the importance of consistency, quality, and continuous improvement. These lessons have been evident in his experiences, such as starting a podcast and being recognized as one of USA Today's top ten emerging entrepreneurs. Ryan emphasizes that consistently working on improving oneself and one's business, like going to the gym, leads to better results over time.Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryancweiss/#businessowner #entrepreneurship #podcast #podcastguest #streamlining #processimprovement #corporatecoach #efficiency

Here are my episode highlights from my conversation with Chris Burns: 1. The True Meaning of Hustle: Quality Over Quantity - Chris discusses redefining hustle not as excessive working hours but as quality effort and passion in what you do. He also offers insights into how personal well-being should not be compromised for the sake of work.2. Simplifying Marketing Strategies- Chris elaborates on how he simplified marketing strategies to make them more accessible and effective for clients. He emphasizes the importance of making marketing simple and ensuring that clients can actually utilize the strategies provided.3. Powerful and Concise Messaging- Chris talks about the importance of concise and powerful messaging in marketing. He stresses that quality content that evokes emotions is more effective than posting copious amounts of filler material.4. Building Relationships on Social Media- Chris advocates for using social media to build relationships and foster community engagement rather than directly selling products. He suggests creating educational, empowering, and inspiring content to cultivate a loyal audience.5.The Impact of Podcasting on Business Growth - Chris shares how starting a podcast initially had minimal impact but eventually led to increased downloads, feedback, and enhanced business credibility after the 50th episode. He underscores the significant role podcasting has played in attracting more interest to his business and products.#marketing #onlinemarketing #businessowner #businessgrowth #marketingtips #marketingstrategy

Here are the episode Highlights from my conversation with Bryan Hayes1. Innovation in Commercial Real Estate Marketing: [00:00:31] - [00:02:56] - Bryan Hayes discusses the founding of Elevate X Sales and how the company aims to revolutionize commercial real estate marketing by leveraging social media to attract high-quality leads for property owners.2. The Importance of Pivoting: [00:03:13] - [00:04:29] - Bryan emphasizes the necessity of pivoting in business, sharing his experience of changing the direction of his company multiple times based on data, feedback from customers, and market needs.3. Challenges in Urban Commercial Real Estate: [00:05:13] - [00:07:56] - Bryan discusses the difficulties he faced in the urban commercial real estate sector, particularly during the COVID-19 pandemic and the subsequent economic and social challenges. He mentions how these challenges shaped his career and business decisions.4. Embracing Mixed-Use Developments: [00:16:35] - [00:18:09] - Bryan highlights the growing importance of mixed-use developments in urban environments, suggesting that future commercial real estate projects will need to incorporate residential, hotel, office, and retail components to mitigate risks and attract tenants.5. Focusing on Tenant Needs: [00:21:59] - [00:23:30] - Bryan stresses the significance of understanding and catering to tenant needs. He mentions how providing appealing amenities and a conducive environment is crucial for attracting and retaining tenants, particularly in the industrial sector.Connect with Bryan on LinkedIn: https://www.linkedin.com/in/bryan-hayes1/#commercialrealestate #cre #realestate #realestateinvesting #realestatetips #entrepreneurship #founder