Beyond Fulfillment Podcast
Dave Gulas
The Beyond Fulfillment Podcast, with Dave Gulas of EZDC 3PL, is your weekly dose of real talk with the people actually building successful businesses. We bring you unfiltered conversations with the founders, the dreamers, and the doers who are truly making things happen. We're cutting through the noise to show you what it really takes for business growth.. Think of it as a backstage pass to the entrepreneurial journey —from overcoming tough challenges to celebrating big victories, and every important lesson along the way. Why listen? Because we're exploring various industries, pulling back the curtain on how entrepreneurs like David Meltzer, Brian Esposito, Susan Sly, Darren Jacklin, and Susan Bratton have powered through obstacles, grabbed opportunities, and truly scaled their visions. You'll hear authentic stories that resonate, gain practical advice you can put into action today, and find the motivation to fuel your own growth.
Episodes
Mentioned books
Jul 25, 2024 • 41min
The Future of Airport Services: Jure Bratkic Talks Skip Q
Here are the episode highlights from my conversation with Jure Bratkic: 1. The Importance of Business Etiquette and Cultural Differences - Jure Bratkic emphasizes the critical role of recognizing and respecting cultural differences in business, stressing that understanding each other's struggles and values is essential for effective collaboration.2. Future Plans for Skip Q - Jure outlines the immediate, midterm, and long-term goals for Skip Q. They include enhancing the range of services offered and increasing brand recognition on a global scale, driving the platform towards becoming an indispensable tool for travelers.3. Implementation of Skip Q in US Airports - Jure acknowledges that while there has been significant progress in getting Skip Q into US airports, there remain numerous opportunities for further expansion. Collaboration with major airports like London Heathrow has been crucial.4. Impact of Upbringing on Business Approach - Jure shares his background growing up in Slovenia under a restrictive communist regime, which made him appreciate the availability of goods and services in the US. This experience instilled a sense of humbleness and gratitude in him, shaping his approach to business and entrepreneurship.5. Significance of Cultural Nuances in Business Interactions- Jure discusses his recent trip to Dubai and highlights the importance of understanding cultural nuances in business interactions. He uses the example of the proper exchange of business cards as a critical component of fostering successful international business relationships.#airport #founder #entrepreneur #entrepreneurship #businessgrowth #businessetiquette
Jul 23, 2024 • 40min
Navigating International Trade with Insights from Kimberly Kirkendall
Here are the episode highlights from my conversation with Kimberly Kirkendall: 1. The Balance of Visionary and Analytical People in Successful Companies Timestamp: [06:10] - Kimberly Kirkendall emphasizes the importance of having a balanced team with both visionary and analytical individuals. This balance is crucial for driving innovation while also managing day-to-day operations effectively.2. Launch of the "International Trade Resources" PodcastnTimestamp: [11:25] - Kimberly discusses her opportunistic decision to start the "International Trade Resources" podcast, driven by her passion for teaching and sharing knowledge on international business challenges. The podcast covers a range of topics like export compliance, freight bills, and distributor agreements.3. Overcoming Early Challenges in Consulting Timestamp: [21:50] - Kimberly shares the struggles she faced when starting her consulting business, including securing paying clients and managing deal flow. She emphasizes the importance of having a three to five year runway and the necessity of balancing projects.4. Value of Corporate Experience in Consulting Timestamp: [26:30] - Her extensive corporate experience endowed her with the knowledge, expertise, and credibility needed to succeed in her consulting career. She highlights that years spent in the corporate world provide consultants with essential skills and insights needed to provide real value to clients.5. Technical Proficiency and Resourcefulness Timestamp: [31:15] - Kimberly highlights the importance of being technically proficient and continuously improving one's skill set. Her story illustrates that a lack of resources can drive resourcefulness and ingenuity, key components in overcoming challenges and achieving success in any career. #businessgrowth #entrepreneurship #internationaltrade #trading #trader #businessgrowth #businessdevelopment
Jul 18, 2024 • 26min
Unlocking Digital Marketing Secrets with Neal Schaffer
Here are the episode highlights from my conversation with Neal Schaffer:1. The Importance of Strategic Decisions in Business (00:04:07) - Neal emphasizes the significance of making strategic decisions and recognizing opportunities in business. He discusses the pivotal moment when he had to choose between continuing in the corporate world or venturing into social media marketing. This decision shaped his entrepreneurial journey and underscores the need for business owners to constantly evaluate whether to continue existing practices or explore new opportunities.2. Holistic Digital Marketing for Small Businesses (00:09:17) - Neal outlines the three crucial digital marketing channels: search, email, and social media. He emphasizes the importance of building a content library for search engines, creating email lists and using lead magnets, and leveraging user-generated content for social media. He advocates for a comprehensive digital marketing strategy that balances organic growth with the potential use of paid advertising, but only once a strong organic foundation is established.3. User-Generated Content Strategy (00:12:43) - Neal introduces the concept of user-generated content (UGC) as a powerful marketing strategy. He argues that instead of relying solely on creating content, businesses should encourage customers and followers to generate content about their brand. This not only creates authentic engagement but also helps businesses step off the "content hamster wheel" and focus on more impactful marketing activities.4. Continuous Improvement and Data-Driven Marketing (00:21:19) - Neal shares his philosophy of Kaizen and PDCA (Plan, Do, Check, Act), emphasizing continuous improvement and data-driven marketing. He talks about regularly evaluating marketing efforts based on data to make iterative improvements. This approach ensures that marketing strategies are always aligned with the latest performance metrics and optimized for better results.5. Leveraging Specific Digital Channels and AI (00:10:32) - Neal discusses the importance of leveraging different digital channels like SEO, link building, email marketing, and marketing automation. He mentions the use of AI to streamline content creation while maintaining the authentic voice of the business. Neal also highlights the changing dynamics of social media and the significance of adapting strategies to include emerging platforms and content types, such as short-form videos.Connect with Neal on Linkedin: https://www.linkedin.com/in/nealschaffer/#digitalcontent #digitalmarketing #onlinemarketing #socialmediamarketing #marketingstrategy #marketing #podcast
Jul 16, 2024 • 21min
The Power of Consistency: Lessons from David Meltzer
Here are the episode highlights from my conversation with David Meltzer: 1. Journey from Scarcity to Abundance (00:00:54 – 00:04:07) David Meltzer shares his transition from a life of scarcity, where he focused on money as the missing element, to a life of abundance. He explains how his early struggles and subsequent success led him to understand that fulfillment comes not just from financial gain but from a deeper sense of purpose and giving back.2. Core Values and Daily Practices for Transformation (00:04:55 – 00:06:24) - David outlines the four core values—gratitude, forgiveness, accountability, effective communication—that helped him rebuild his life. He emphasizes the importance of these values alongside daily practices that help maintain a positive and abundant mindset.3. Empowering 1 Billion People (00:07:13 – 00:08:12) - David discusses his mission to empower a billion people to be happy. He explains the concept of empowering a network where each person he empowers further empowers others in a cascading effect, illustrating the exponential growth needed to reach such a vast number. 4. The Importance of Humility (00:09:42 – 00:12:57) - David shares his favorite quote, "You are either humble or you're about to be," and explains how humility is crucial for sustained success, especially when dealing with significant financial gains and fame. He recounts personal stories to highlight the dangers of arrogance and the importance of staying grounded. 5. Power of Consistency (00:13:16 – 00:15:10) - David emphasizes the impact of doing something every day and how consistency can lead to exponential outcomes. He warns against skipping days, as it resets progress and underscores the need for daily commitment to achieve significant success.Connect with David on LinkedIn: https://www.linkedin.com/in/davidmeltzer2#author #entrepreneur #speaker #mission #consistency #businessgrowth
Jul 11, 2024 • 28min
Maximizing Digital Marketing and Paid Ads with Benjamin Kepner
Here are the episode highlights from my conversation with Benjamin Kepner: 1. Transition from Freelance to Agency [00:08:57] :Benjamin shared his transition from being a freelancer to running a full-fledged agency. Initially working solo, he hired his first team member in the second year and utilized university internship programs for cost-effective labor. Over time, he balanced full-time employees and independent contractors to meet the varying needs of clients.2. Shift from Organic to Paid Advertising [00:09:57]:Benjamin observed a significant industry shift from organic social media marketing to paid advertising. He emphasized that while organic content creation is time-consuming with limited impact, paid advertising offers greater results. Today, most of Global Social Media Marketing's efforts are focused on paid advertisements, particularly Google Ads.3. Unique Selling Propositions (USP) of the Agency [00:12:01] :The agency stands out by focusing on more than just lead generation; they also handle lead nurturing and conversion tracking. They emphasize first-party data collection and offer full-service marketing solutions including creative, advertising, and consulting on an hourly basis, which is atypical for marketing agencies.4. Emergence of AI and Focus on Data Analytics [00:20:31]:Benjamin highlighted the rising importance of AI and data analytics in marketing. He mentioned how his agency uses AI tools like HeyGen for video creation and plans to integrate AI into all aspects of marketing services. Additionally, the company is heavily focused on data strategy, including first-party data collection and predictive analytics to navigate changing data privacy laws and improve marketing effectiveness.#onlinemarketing #paidsearch #marketing #paidmarketing #ecommerce #ai #aitech #freelance
Jul 9, 2024 • 33min
The Future of Wealth Management: Stacy Kehren Idema on AI and Family Offices
Here are the episode highlights from my conversation with Stacy Kehren Idema: 1. The Inception of Equity - (Timestamp: 03:15 - 06:10) Stacy Kehren Idema discusses the inspiration behind founding Equity, attributing it to both her familial business background and challenging experiences in the corporate world. She emphasizes her desire to create a platform that aligns family office values with investments, particularly focusing on bridging generational gaps.2. Overcoming Personal and Professional Challenges - (Timestamp: 08:20 - 11:00) Stacy opens up about her early responsibilities and lack of freedom in her family business, which led her to initially distance herself from it. She also discusses the difficulties she faced in her corporate career, including the importance of managing emotional dynamics in the workplace.3. Life-Altering Moments and Shifts in Perspective- (Timestamp: 13:15 - 15:45) Stacy recounts two significant accidents, including a severe car crash near her during a post-surgery physical therapy session. These incidents made her re-evaluate her life and priorities, pushing her towards a more purpose-driven approach in both her personal and professional endeavors.4. Generational Wealth Transfer and the Role of AI - (Timestamp: 17:50 - 20:40) The conversation explores the complexities of generational wealth transfer, focusing on the importance of understanding and communication between different generations. Stacy also touches on the role of AI as a tool to enhance efficiency but asserts that technology cannot replace the human emotional element.5. Female Leadership and Funding Challenges - (Timestamp: 23:00 - 26:00)Stacy highlights the growing influence of women in driving innovation and their significant purchasing power. She shares her experiences as a female founder seeking funding, stressing the importance of finding investors who share her values. She also discusses her proactive approach in engaging her audience through weekly updates and increased social media presence.Connect with Stacy on LinkedIn: https://www.linkedin.com/in/stacykehrenidema/#entrepreneurship #founder #ai #aitech #familyoffice #wealthmanagement #femaleleadership
Jul 5, 2024 • 24min
The Role of AI in Solving Business Problems: Insights from Jerry Abiog
Here are the episode highlights from my conversation with Jerry Abiog::1. Early Challenges and Adaptability - Timestamp:[00:01:16] - [00:03:11] Jerry discusses the early difficulties of launching an AI company back in 2019 when AI was not well-known. Despite these challenges, he secured initial beta clients through cold-calling and demonstrated persistence and adaptability.2. Impact of COVID-19 on Business and AI Adoption -Timestamp: [00:05:04] - [00:07:19] Jerry explains how COVID-19 and subsequent economic challenges like labor shortages and inflation accelerated the adoption of AI. Businesses, facing severe issues, turned to AI for efficient solutions when throwing money at problems was no longer viable.3. Increased AI Credibility and Adoption Post-ChatGPT- Timestamp: [00:07:25] - [00:08:22] The surge in AI interest, especially following the release of ChatGPT, has significantly boosted Standard Insights' credibility. Their longstanding experience in AI differentiates them from newer companies, opening more opportunities and conversations.4. AI's Role in Inventory Management and Efficiency- Timestamp: [00:08:40] - [00:10:35] Jerry elaborates on how AI helps with inventory predictions and management, reducing waste and increasing profitability. He stresses that the real challenge is in the integration and data cleaning process, but once set up, AI can provide instant, actionable insights.Connect with Jerry on LinkedIn: https://www.linkedin.com/in/jerryabiog/#ai #aitech #advancedtechnology #chatgpt #logistics #logisticsindustry #warehouse
Jul 2, 2024 • 28min
From Last Mile to AI in Logistics: Bryan Canfield’s Expert Insights
Here are the episode highlights from my conversation with Bryan Canfield:1. Northstar Advisors' Mission (00:00:25 - 00:01:30) Bryan Canfield explains that Northstar Advisors focuses on providing companies with an outside perspective on market trends and opportunities, helping them with commercialization and go-to-market strategies. They also assist with research and insights to foster innovation by focusing on the macro view.2. Technology Evolution in Logistics(00:04:27 - 00:06:35) Bryan discusses how visibility technologies have evolved since 2008, enhancing visibility tools for shippers and helping companies to manage last mile operations better. This improvement has driven significant changes in the logistics industry by highlighting bottlenecks and promoting more efficient delivery strategies.3. Importance of Networking (00:09:13 - 00:11:17) Bryan shares the challenges of transitioning from CH Robinson to his own firm, highlighting the importance of leveraging his network. He emphasizes the value of networking, not just for personal gain but for aiding others and fostering long-term professional relationships.4. Innovation vs. Immediate Revenue Pressure (00:13:03 - 00:17:02) Bryan talks about the necessity for companies to intentionally allocate resources and time toward innovation. He praises companies like PepsiCo, which have dedicated teams and processes to drive innovation, despite the usual corporate pressure to focus on immediate revenue generation.5. Advancements in Warehouse Automation and Electrification (00:24:38 - 00:26:08) Bryan expresses excitement about developments in warehouse automation and electrification within the logistics industry. He sees significant advancements in technology and believes these will shape the future of transportation and supply chain management.Connect with Bryan on LinkedIn: #logistics #logisticsindustry #ai #autonomousvehicles #finalmile #trucking #warehouse #pepsi #networking
Jun 27, 2024 • 41min
From Law Enforcement to Leadership: Michael Laidler's Transformational Journey
Here are the episode highlights from my conversation with Michael Laidler:1. The Power of Free Speaking Engagements (10:45 - 17:30) - Michael Laidler emphasizes the importance of starting with free speaking engagements to gain confidence, practice, and improve. He states that before expecting to get paid, aspiring speakers should aim for at least 5-10 free engagements at venues such as chambers of commerce, rotary clubs, Toastmasters, or churches. Laidler's journey began similarly, with around 20-30 free speaking gigs in 2018. 2. Creating Momentum Through Curiosity and Action (22:10 - 28:25) - Laidler discusses how acting on curiosity and inspirations can build momentum in one's journey. An example he provides is his book, "Greatness Beyond the Badge," which was written and published in about 90 days. This rapid execution demonstrates the power of taking immediate action on ideas to create significant progress. 3. Everyone Has a Story (33:15 - 39:05) - The episode delves into the impact of personal stories in writing and speaking. Laidler and Speaker B stress that everyone's story holds value and that sharing personal experiences can greatly inspire and encourage others. This principle is also foundational to Laidler's podcast "Leo First," which aims to humanize law enforcement officers by spotlighting their personal lives and struggles beyond their professions. 4. Tailoring Presentations for Diverse Audiences (42:50 - 49:12) - Michael Laidler highlights the necessity of customizing presentations to suit different organizations and audiences. Whether speaking at a human resource conference, a project management group, or a construction firm, adjusting the content to be relevant to the specific audience is key to effective communication and engagement. 5. The Importance of Personal Purpose and Happiness (54:30 - 1:00:15) - A major theme of the episode revolves around self-awareness and personal growth. Laidler talks about the concept of "Greatness Beyond the Badge," which encourages individuals to seek happiness and fulfillment beyond external factors like their job or financial status. By understanding one’s purpose and focusing on personal happiness, people can become better versions of themselves and, consequently, better for others.Connect with Michael here: https://www.linkedin.com/in/michaellaidler/#podcast #entrepreneurship #businessowner #leadership #lawenforcement #leadercoach #publicspeaking
Jun 25, 2024 • 36min
Crafting Business Strategy and Effective Leadership with Bill Gallagher
Here are the top 5 takeaways from my conversation with Bill Gallagher: 1. The Root of Plateauing Companies (09:15) - Bill discusses how companies often plateau due to having the wrong people involved. He emphasizes the need for leaders to engage in self-reflection and take responsibility for the state of the company.2. Consciously Building a Personal Brand (15:30) - Bill highlights the importance of personal branding and being aware of how one is perceived by others. He discusses the power of consciously developing one's personal brand as a strategic asset. 3. The Leadership Flywheel (22:45) - Bill explains the foundation of his coaching material, the leadership flywheel, which focuses on four key areas: inspirational, engaging, planning coordination, and coaching skills for leaders. This framework helps leaders navigate the complexities of growing and scaling a business. 4. Strategic Visionary Entrepreneurs vs. Orchestrators (34:00) - Bill distinguishes between two types of leaders: strategic visionaries who are great at crafting bold plans and orchestrators who excel in planning and execution. Understanding these distinctions can help entrepreneurs know when to craft a plan versus take quick action. 5. Never Finished: Continuous Improvement (45:20) - Bill shares a personal value of "never finished," emphasizing continuous improvement and self-development. He discusses how this mindset has driven his career and personal growth, and encourages others to embrace a similar philosophy.Connect with Bill on LinkedIn: https://www.linkedin.com/in/billgall/#personalgrowth #coaching #teambuilding #startups #startuplife #businessstrategy #entrepreneurship


