
Scaling DevTools
We investigate what it takes to grow a developer tool. Topics include developer marketing, DevRel, developer advocacy and developer experience.
Latest episodes

Jan 16, 2025 • 46min
Søren Bramer Schmidt - founder & CEO of Prisma
Søren Bramer Schmidt, co-founder and CEO of Prisma, discusses his journey in building a vibrant developer community. He highlights how intentional partnerships with educators and influencers fueled Prisma's growth. The conversation dives into the evolution of Prisma from Graphcool to a powerful ORM and the introduction of Prisma Postgres, showcasing community-driven development. Søren also explores innovative, usage-based pricing models and how emotional engagement with users shapes product decisions in a rapidly changing landscape.

17 snips
Jan 9, 2025 • 54min
The future of DevRel, with "Danger" Keith Casey
In this discussion, Keith Casey, also known as Danger, shares insights from his impressive background in DevRel, having worked at companies like Twilio and Okta. He explores the evolution of Developer Relations, emphasizing a shift from technical focus to strategic marketing. Keith delves into the financial implications of DevRel, the necessity for accountability, and the importance of aligning with organizational goals. He also examines the shift from traditional SDKs to innovative tools through generative AI, highlighting solutions for enhancing developer productivity.

Jan 2, 2025 • 46min
Louis Knight-Webb from Bloop.ai - the YC startup turning COBOL into Java
Louis Knight-Webb is the CEO and co-founder of Bloop.Bloop helps with modernizing legacy software, particularly focusing on COBOL and mainframes. This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Takeaways:- Mainframes and COBOL are still foundational in many industries.- Bloop started with a focus on code search but evolved to address legacy code modernization.- The transition from COBOL to Java is a significant challenge for many enterprises.- Innovative approaches are needed to effectively translate legacy code.- Ensuring code quality during migration is crucial to avoid operational disruptions.- AI can enhance the code translation process but has limitations with legacy languages.Links:- Louis Knight-Webb - Bloop Chapters:00:00 The Legacy of Mainframes and COBOL03:05 The Evolution of Bloop and Code Search05:58 Challenges in Modernizing Legacy Code08:48 Navigating the Enterprise Code Landscape12:11 The Transition from COBOL to Java15:05 Innovative Approaches to Code Translation18:02 Ensuring Code Quality and Functionality20:56 The Future of Development and AI Integration23:52 Building Relationships in the Enterprise Space26:45 The Long-Term Vision for Legacy Code Modernization

Dec 23, 2024 • 45min
Guy Podjarny, Snyk and Tessl founder - The future of programming
Guy Podjarny is the founder of Tessl - a startup that is rethinking how we build software.Guy previously founded Snyk - a dependency scanning tool worth billions of dollars. Before Snyk, Guy founded Blaze, which he sold to Akamai.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. In this conversation, we talk about the future of programming and the future of DevTools. The future of programming will focus on writing specifications.Trust in AI toolsSnyk is an example of how tools can integrate into existing workflows.Code can become disposable, allowing for flexibility in development.Specifications will serve as repositories of truth in software development.Developers will need to adapt their skills to leverage AI tools effectively.Community collaboration is essential for the evolution of AI development tools.AI simplifies and democratizes the process of software creationThanks to Anna Debenham for making this happen.

5 snips
Dec 19, 2024 • 38min
Tessa Kriesel - the DevTools sprint
Tessa Kriesel, founder of builtfor.dev, is a champion for DevTools founders looking to refine their go-to-market strategies. She discusses the transformation from lengthy development processes to a focused one-day sprint, emphasizing the importance of setting achievable outcomes. Tessa highlights the necessity of customer engagement and feedback in product development while addressing the challenges faced by technical founders in marketing. She shares effective strategies for aligning products with user needs and fostering a robust developer experience.

Dec 16, 2024 • 48min
Sid Maestre from APIMatic: APIs build vs buy
We dig into the the build vs. buy dilemma for APIs, and the role of OpenAPI in effective documentation. This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.We explore how AI is transforming the landscape of APIs and developer tools, and discuss the future of coding.The choice between building and buying SDKs depends on company maturity.OpenAPI is crucial for generating quality API documentation.AI is revolutionizing how APIs are created and consumed.Maintaining SDK libraries can be a significant challenge.Developer tools must evolve to keep pace with API design changes.Trust in AI-generated code is growing among developers.The future of coding will likely involve more AI integration.Links:APIMaticSid Maestre

Dec 12, 2024 • 51min
Jake Cooper from Railway | Remote work/team culture, minority report sales and building data centers
Jake Cooper, founder of Railway, shares insights on building a remote team with a flat structure, emphasizing communication and autonomy. He humorously touches on his sales team's ‘Minority Report’ tactics and explains the importance of leverage in business. Jake also discusses the complexities of creating data centers, including logistical challenges, and how startups can innovate to compete. He highlights the transformative role of AI in programming, advocating for human oversight to ensure reliability.

Dec 5, 2024 • 38min
Daksh Gupta from Greptile - do marketing differently
In this conversation, Daksh Gupta, the CEO of Greptile - an AI code understanding API - shares:Why it’s important to do unique types of marketing, like making an energy drinkWhy most people misunderstand salesHow companies are buying AI tools and why it will probably change soonThis episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:Greptile greptile.com Mintlify https://mintlify.com/Greptile energy drink https://x.com/dakshgup/status/1769813883194130856 Steve Ballmer boxes https://x.com/dakshgup/status/1854224733086359582 PostHog competition https://x.com/james406/status/1854557581030670478

Nov 29, 2024 • 40min
Ankur Goyal from Braintrust
Ankur Goyal is the founder of Braintrust, a year old LLM eval platform that is already used by Figma, Vercel and Stripe and just raised $36m from a16z. It's a rocketship.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Key Success Factors- Started with a targeted list of ~50 companies already working with AI- Focused on early adopters and innovators in the space- Strategy: If they could make the frontrunners happy, others would followLinks:- Braintrust - Ankur Goyal - Alana Goyal - Basecase - Elad Gil - Martin Casado Chapters:* 00:00 Introduction to BrainTrust and Its Success* 02:52 The Importance of User Research in Product Development* 06:11 Building Relationships with Key Customers* 09:05 The Role of Feedback in Product Improvement* 11:54 The Impact of Mentorship on Entrepreneurial Success* 15:11 Identifying Market Opportunities in AI Development* 18:00 Effective User Interviews and Problem Validation* 20:59 The Evolution of BrainTrust's Product Features* 23:55 Advice for Aspiring DevTool Founders* 26:48 Exciting Developments in the DevTool Space

8 snips
Nov 28, 2024 • 35min
The story of Pydantic and Logfire | Samuel Colvin
Samuel Colvin, the creator of Pydantic and founder of Logfire, shares insights from his remarkable journey in the tech world. He discusses how Pydantic revolutionized data validation with its type hints and benefitted from community support and the rise of AI tools. Colvin emphasizes the different metrics of success for open-source projects, highlighting usability over GitHub stars. He also dives into the challenges of launching Logfire, touching on the importance of transparency and strategic database choices in building observability tools.