Ecommerce On Tap

Join Nathan in this enlightening episode of Ecommerce On Tap as he sits down with Robert Brill, CEO of Brill Media. Robert shares his expertise in making advanced advertising techniques available to smaller advertisers, transforming the landscape of digital media buying. In this discussion, Robert delves into the synergy between data-driven and creative strategies, particularly on Facebook. He shares key tactics like moving beyond repetitive keyword strategies, the importance of regular ad refreshes, and the power of format experimentation. Learn how to give your customers variety in advertising, use broad targeting effectively, and understand the significance of holistic sales data as the ultimate measure of success. Robert's approach to trend analysis and cross-channel sales attribution offers a comprehensive view of digital advertising success. Whether you're a small business owner or a marketing professional, this episode is packed with actionable strategies to elevate your digital advertising game. Subscribe for more insights from industry leaders in ecommerce and digital marketing.

In this insightful episode of Ecommerce On Tap, Nathan interviews Tobi Chapman, the innovative founder of Everboost. They dive into the evolving world of retention marketing, particularly in the health and wellness industry, amidst rising CPAs and advertising costs. Tobi discusses the shift from traditional marketing methods to leveraging zero-party data, where personalized campaigns are crafted based on direct customer input. Learn how asking the right follow-up questions can lead to more effective and resonating marketing messages, and how showcasing relevant products and reviews can significantly enhance conversion rates. Additionally, Tobi outlines the best practices for email marketing around big sales events and shares strategies to maintain customer engagement beyond the initial purchase, including the use of AfterSale for upselling and Kaching Bundles to showcase savings. Whether you're a seasoned ecommerce professional or just starting, this episode is packed with valuable tips and strategies to enhance customer retention and drive long-term success. Subscribe for more expert insights into the world of ecommerce.

Join Nathan in this exciting episode of Ecommerce On Tap as he interviews Brandon Kleinman, founder of the Birthday App and former Disney Imagineer. Discover how the Birthday App is changing the way we celebrate special occasions, blending technology with heartfelt gestures. Brandon shares his journey from Disneyland to digital entrepreneurship, highlighting the unique retention power of birthday products and the potential shift back to real-life marketing. He stresses the importance of forming an emotional bond with customers, going beyond just being at the right place and time. The conversation also covers strategic positioning in crowded markets, with insights from the "22 Immutable Laws of Marketing." Learn how brands like Michelin and Lululemon found their unique angles to connect with customers. Don't miss this episode packed with valuable lessons on building long-term customer relationships and innovative marketing strategies. Subscribe for more insights from leaders in the ecommerce world.

Join Nathan in this captivating episode of Ecommerce On Tap featuring James Bond, author of "Brain Glue". Discover the journey from a Shark Tank pitch to a $100 million success story, and the branding strategies that made it possible. James shares his expertise on the importance of product naming and how emotional appeal in advertising can trump logic. He explains the power of metaphors in emotional selling and the role of alliteration in memorable product names. This episode is packed with actionable insights for anyone looking to elevate their brand in the ecommerce space. Don't miss James's crucial advice: “If you don’t come up with a good name, the industry will, and it's going to hurt you.” Subscribe for more episodes filled with expert advice and industry secrets.

Join us in this engaging episode of Ecommerce On Tap where Nathan and Mike Bryan from Prime Seller Solutions dive into the transformation of ecommerce in a post-Covid and inflation-impacted world. They discuss the importance of keeping cash flow consistent and how ecommerce aggregators are adapting to new economic conditions. Mike sheds light on the seller’s operation system, a pivotal resource for ecommerce business owners striving to understand their market position and optimize their operations. He offers insights into focusing on profitable ventures, identifying critical KPIs, and ensuring that founders can step away from their business without losing momentum. The episode also covers the dynamic environment of the Amazon marketplace, the influence of social media platforms like TikTok, and the consumer's growing preference for quality and convenience enhanced by AI. Don't miss out on these valuable discussions. Plus, find out how to get a free business assessment to help your ecommerce business thrive. Subscribe to our channel for more expert conversations that can help transform your ecommerce approach.

Join Nathan in this insightful episode of Ecommerce On Tap as he sits down with Jason from iTristan Group. Together, they explore the critical role of macroeconomic trends in shaping the future of ecommerce. They discuss the importance of optimizing inventory, the impact of supply chain automation, and how to effectively manage oversupply with smart technology. Jason provides an in-depth look at the math of oversupply and the significance of having interoperable ERP and SAP systems to scale your business efficiently. The conversation also covers the evolving business models necessary to navigate complex logistics and the strategies to ensure product availability aligns with consumer demand. iTristan Group's dedication to enhancing Speed, Scale, and Agility in user systems is at the forefront of their mission to empower businesses. By integrating supply chains, location portals, and partner networks, they aim to provide optimal experiences for end customers around the clock. Subscribe to our channel for more episodes that equip you with the knowledge to excel in the fast-paced world of ecommerce.

Ecommerce On Tap interviews Alek from Settle, an ecommerce expert. They discuss contribution margins, forecasting inventory, managing cash flows, and the strategic considerations for brands contemplating going public.

Welcome to Ecommerce on Tap! In this episode, Nathan chats with Nicolas Toper, the brains behind Inbox Booster. Learn how this innovative tool is revolutionizing email newsletter programs, ensuring your emails reach their intended audience. Hear firsthand how Y Combinator boosted their click rate to 35% with Inbox Booster's assistance. Plus, get insights on why you should be targeting 10% of your revenue from email and why clicks are more crucial than opens. Don't miss out on these invaluable tips for agency owners and ecommerce founders!

Dive deep into the world of eCommerce with our latest podcast episode featuring Emily Sewell, Senior Director of Operations at Zenni Optical!  🎙️ Join us as we explore Emily's incredible journey from dance enthusiast to supply chain expert, and how she navigated the high-growth landscape at Hubble. Discover valuable insights about supply chain challenges, the role of supply chain during the COVID days, and get a sneak peek into the strategic initiatives at Zenni Optical!  🌐 Don't miss this enriching conversation that's packed with knowledge and inspiration. Tune in now! 🎧 #ECommerceSuccess #SupplyChainManagement #PodcastInterview #ZenniOptical

Dive deep into the world of eCommerce with attribution and analytics expert Jeff Greenfield on this episode of Sourcify's podcast!  🎙️ Discover innovative strategies to optimize ad spend, adapt to technological changes, and achieve sustainable growth.  Join us as we explore the evolution of analytics, creative testing in the post-iOS era, the power of cross-platform synergy, and the importance of balancing growth with personal well-being.  🌟 Don't miss this transformative conversation! #EcommerceSuccess #DigitalMarketingInnovation #SourcifyPodcast